ddm marketing + communications’ Post

"No marketer wants to create work that doesn’t work, so building and fostering a culture of creative effectiveness is essential." Really resonated with this recent piece from Karen Martin in Marketing Week - the results from Thinkbox's study of advertising effectiveness prove the ROI of sustained payback (short-term profit ROI of £1.87 per pound invested, vs £4.11 long-term). So, how can we work more closely together for the most effective work? For us, its all about relationships, trust and transparency. Give this a quick read today.

Guerilla Marketing In the modern business landscape, where conventional advertising often blends into the background of our everyday lives, Guerilla Marketing emerges as a vibrant contrast. This innovative marketing strategy relies on creativity, surprise, as well as ingenuity, rather than substantial budgets, to capture consumer interest and also create a lasting impression. https://lnkd.in/egKpeNpj #GuerillaMarketing #BrandAwareness #MarketingTips #CreativeMarketing #BusinessStrategy

Guerilla Marketing In the modern business landscape, where conventional advertising often blends into the background of our everyday lives, Guerilla Marketing emerges as a vibrant contrast. This innovative marketing strategy relies on creativity, surprise, as well as ingenuity, rather than substantial budgets, to capture consumer interest and also create a lasting impression. https://lnkd.in/erRPbQFV #GuerillaMarketing #BrandAwareness #MarketingTips #CreativeMarketing #BusinessStrategy

A thought-provoking read here from Marketing Week, detailing some recent findings in a study comparing the effects of long-term vs. short-term marketing strategies. I'll always be a champion for a marketing strategy which comprises the two, but the evidence is clear that real success comes through consistent, high-quality strategy over longer periods of time - nothing with a genuine, long-lasting impact is ever achieved in a matter of days. We call it foundational marketing for a reason - you're going to struggle to build anything of integrity unless the ground beneath you is solid and secure. #longtermmarketing #marketingstrategy #marketingROI

Unleashing the Power of Marketing: How to Boost Your Business with Strategic Advertising In today's highly competitive business landscape, strategic advertising plays a crucial role in the success of any company. With so many options available to consumers, businesses need to find ways to stand out and capture the attention of... https://lnkd.in/dfXxQZ7J

Here are 5 strategies on how companies can improve their advertising messaging during a high-inflation period. Forbes #marketing #digitalmarketing #mediaone

The Drum’s editor-in-chief questions whether Marc Pritchard’s CPG-centric viewpoint on marketing is the right compass for the entire industry. For daily news and analysis subscribe to the https://lnkd.in/gSqWc6DP newsletter. #Marketing #Marketers #Advertising

How can advertising drive brand success? Check out this blog to discover the objectives of advertising that helps build lasting connection with customers Click To Read This Entire Blog : https://lnkd.in/gc2Zn3vq #AdvertisingSuccess #brandbuilding #CustomerConnection #marketingstrategy #AdObjectives #brandawareness #digitalmarketing #contentmarketingtips #businessgrowthstrategy #CustomerEngagementStrategies #MarketingInsights #advertisingtips #brandloyalty #ConnectWithCustomers

Ready to revolutionise your marketing strategy Speaking at Marketing Week’s Festival of Marketing, Mark Ritson emphasised how advertising has transformed over the past 15 years, giving marketers more tools than ever. But many aren’t fully capitalising on this His insights range from the importance of creative ideas and emotional resonance to the value of pre-testing and ensuring ads don’t wear out. #MarketingEffectiveness #Strategy

Why Marketing and Advertising Are Not the Same (And Why That Matters)" Discover the significant differences between marketing and advertising, and how understanding them can transform your approach to growing your brand. Get started with actionable insights to optimize your marketing today!