Debra Emory’s Post

In week 2 of MKTG3001 - Business to Business Marketing unit with Dr Michael CHERRY, we discuss a mini case on the newly growing electric vehicle-auto (EV-auto) industry 1.       Analysis of the network position of an automobile OEM ( original equipment manufacturer ) in the Internal combustion engine ( ICE ) value chain The “Actors” within the network position of automobile OEM, are inclusive of; Ford, dealers, customers, service providers, primary suppliers, shareholders, stakeholders, governments, and activists. Further, the “Resources” in the ARA model denote; factories, materials( i.e. car parts) employees, factories, marketing intermediaries, brand value, financial resources, intellectual property The “Activities” within OEM’s network position, involves both the actors and resources who work together to produce the final product. This interlinked nature can be examined through eg. an employee (actor) using resources(materials) to build a wheel. 2.       How might the EV tech affect the resources and activities in the value chain network, and consequently the network position of ICE (Internal Combustion Engine) auto OEM (e.g. Ford)?   EV technology is noticing an increased expansion in the automobile industry, leading to companies to alter the required resources from traditional internal combustion engine (ICE) raw materials to electric vehicle ( EV ) components such as lithium, cobalt for battery, and innovative software,.... Auto original equipment manufacturers ( OEMs ) such as Ford may face various challenges during the transition to EV tech due to the structure overhaul. Resources and activities in the value chain network: An increase in EVs means that the vehicle components become much simpler and more streamlined leading to less labour down the line as EVs only require 20 components compared to the 2000 components needed for an ICE vehicle.  As a result of the shift in the required resources, ICE OEMs like Ford are required to spend more resources on R&D to restructure their workforce and build partnerships with new EV technology suppliers for critical resources such as battery and software Network position of ICE OEMs: If ICE OEMs successfully reoriented their resources and activities, they will be able to reposition themselves in the growing EV market as a brand associated with innovation and sustainability, however, failing to do so would not only cause a loss to the OEM but also risk of losing market shares to new entrants focus solely on EV such as Tesla

In the world of Aftermarket services, marketing isn't just about generating sales—it’s about building long-term relationships, trust, and visibility. Customer Education: Effective marketing provides customers with valuable information about maintenance schedules, parts availability, and best practices to keep their equipment running smoothly. This positions your company as a reliable expert in the field. Brand Loyalty: Highlighting success stories, testimonials, and case studies from satisfied customers helps foster brand loyalty. When customers see others benefiting from your Aftermarket services, it builds trust and reinforces the value of regular maintenance and genuine parts. Targeted Campaigns: Marketing allows you to target key segments—whether it’s those in need of urgent maintenance or customers considering an upgrade. With precise digital campaigns, email updates, and offers, you can reach them right when they need you most. Data-Driven Insights: Marketing teams can analyze customer data to predict future needs, allowing the Aftermarket team to proactively address potential issues or upsell relevant services. By aligning marketing with Aftermarket services, companies can extend the life of customer relationships and increase the overall satisfaction, ensuring that they return time and again. A well-maintained product isn’t just a customer benefit—it’s a brand statement. #AftermarketSolutions #CustomerCare #EquipmentMaintenance #MarketingForAftermarket #ServiceSupport #CustomerLoyalty #OEMParts #MaintenanceMatters #TrustedService #BrandLoyalty The Video about Fiat Marketing

In "The Marketing Imagination," Ted Levitt underscores the notion of the "whole product," contrasting it with a mere core product. This concept emphasizes that a successful product not only comprises its physical attributes but also encompasses supplementary elements and services essential for meeting customer needs and expectations. These additional components may encompass warranties, customer support, installation services, training, accessories, and complementary products. Levitt contends that customers' purchasing decisions extend beyond the tangible product itself; they also take into account the complete array of benefits and solutions associated with it. Consequently, businesses are urged to transcend the confines of the core product and consider the comprehensive offering enveloping it, aiming to furnish customers with a gratifying experience and address their needs holistically. By delivering a "whole product," organizations can distinguish themselves from competitors and generate greater value for customers, ultimately fostering heightened satisfaction and loyalty.

🚗💡 Transforming Auto Sales with Creative Marketing Strategies 💡🚗 🌟 Highlighting a Success Story! 🌟 Background: A prominent car manufacturer sought to enhance their influence at an auto exhibition. More than just displaying their latest cars, they aimed to turn their presence into tangible sales. Traditional vs. Creative Approach: Departing from the usual display of flashy vehicles and models, we opted for a novel strategy. Our approach combined promotional events, direct mail campaigns, and a strong online presence, prioritizing relatable promoters over mere spectacle. The Game-Changer: We distributed cards showcasing a concept car, which included an offer for four complimentary movie tickets (a $45 value), valid for 10 days. This initiative served as a powerful lead generation tool. The cards asked simple questions about the recipients' current vehicles and preferences, leading them to a button: "Get my movie tickets". Results that Tell a Story: Of the 100,000 cards distributed, over 15,000 recipients registered, providing invaluable data. We customized information packages for prospective buyers, ideally timed just before their planned vehicle trade-in. Each package contained details on the selected car, a personalized keychain, and a clever nod to the possibility of new car keys. Impact: Our strategy didn't merely generate leads—it converted them. With over 2,500 cars sold, this campaign demonstrates the power of innovative thinking in achieving extraordinary outcomes. Celebrate this achievement with us and discover how inventive marketing can redefine your business results! #sell #B2CLoyalty #B2Csales #upsell #beyondtransactions #incentivactionca

I had the pleasure of hearing Virun Rampersad's lecture during today's Responsible Marketing class. Virun taught us about sales and how sales relate to the customer buying process. You might think sales and marketing may not have much in common, but they are a lot interrelated in fact – communicating with customers, listening carefully to the customers' needs, and letting the customers solve their own needs are all crucial factors in both sales and marketing. I enjoyed learning again about the customer buying decision process – which I studied during my undergraduate and graduate marketing courses – and this time, how it relates to sales. Virun gave me valuable insights into successfully and effectively selling products to customers and utilizing my managerial knowledge in the real world. Now why am I fully dressed up as Hyundai? Besides dressing up for Halloween a bit early, I did an In The News presentation about Hyundai shortly after hearing his lecture – discussing the article about Hyundai Motor Company (현대자동차) producing 100 million vehicles and more, predictions about Hyundai's strategy, and what products/services Hyundai can release to expand its N and IONIQ lineups. I also discussed how the rebranding of Hyundai's subsidiary Kia Worldwide led to a surplus in the brand's success during the following Q&A section. That being said, it was perfect timing to have Virun as a guest speaker today. Thinking about what Virun mentioned in his lecture, I could see what were the causes of Hyundai's successes and failures from the sales perspective and how Hyundai Motor Group can improve over time. Shoutout to Virun Rampersad for letting me dig deeper into related concepts and making connections with my marketing knowledge. Shoutout to my Responsible Marketing professor Aniko Nakazawa DeLaney and many other professors for respecting my enthusiasm towards Hyundai and how it relates to my passion towards marketing, and providing me various opportunities to pique my interest in marketing and many other related concepts! Fordham Gabelli School of Business The Marketing Area at Gabelli School of Business

"🚗 At CARE24X7 MARKETING GROUP, 'Your Care Our Responsibility' is our guiding principle. We prioritize satisfaction & strive for service excellence. Trust us to bridge the gap between customers & authorized service centers. #AutomotiveService #CustomerCare #ServiceExcellence #CARE24X7MarketingGroup #GroupShaikh"

A New Paradigm in Automotive Marketing

A New Paradigm in Automotive Marketing

marketing a strategy in which we focus exclusively on the needs of the customer in order to maintain the profitability of the company.

Today’s marketing tools and technology are empowering manufacturers to gain valuable insight into how prospects discover and engage with their business. The era of operating blindly and ‘hoping’ to attract the next big customer is over. Discover how marketing strategies navigate challenging times in manufacturing and build a solid foundation for success. #Marketing #MarketingInsights #Manufacturing #OEM #B2B #Branding #DigitalMarketing #Success