Dectech’s Post

🖤 Black Friday: A Day to Turn "In the Red" to "In the Black"! 🖤 Did you know? Black Friday earned its name because it’s the day businesses traditionally go from operating at a loss (in the red) to turning a profit (in the black). It’s a reminder of how strategic planning and execution can transform challenges into triumphs. At High Peek Pro, we help you break free from the stress of relying on one big sales day. With smart strategies, efficient systems, and AI-driven solutions, your business stays “in the black” all year round. 🎯 No scrambling, no panic – just steady, consistent growth. 💡 Imagine never having to worry about Black Friday again. What’s your strategy for staying ahead? Let us know in the comments! #BlackFriday #BusinessInTheBlack #HighPeekPro #SmartBusinessGrowth #TurnTheTide

Black Friday - Here’s where it’s a winner... Behaviour change, hard to do. Do you know what makes it easier? Lowering the barrier to entry. It’s why free trials are a thing. With Black Friday and Cyber Monday dominating conversations this November, my own experience with an offer got me thinking. I’ve been hearing about Only Curls for a while and wanted to try their products, but as any curly-haired person can relate to, changing hair care is risky and expensive. I also wasn’t keen on trying a sample kit which would come with excessive packaging, especially since my current product is refillable and eco-friendly. But then Black Friday came along, offering discounts that made the product more affordable than my current option EG. lowering the risk of trying something new. Once on the site, I was further drawn in by product offerings which show that Only Curls completely get the pain points of their customers. So if you’re thinking about running promotions, consider the barriers potential customers may face when trying your product. Could a well-timed discount help convert those who’ve been hesitant to make the switch? In a competitive market, removing obstacles and offering a compelling incentive can be the difference between a curious browser and a loyal customer. #BlackFriday #CustomerExperience #DiscountStrategy #BusinessGrowth #CustomerAcquisition 👋 Hi, I'm Natalie and I help founders with customer growth & performance marketing strategy 🔔 Follow for Performance Marketing insight and reflections on balancing work, wellbeing and motherhood

With Black Friday so close, have you ever wondered why the holiday works so well? Our latest post takes a look at the psychology behind Black Friday, and why it leads to so much success. Read here: #blackfriday #BF2024 #consumerpsychology #ecommerce #ecommercegrowth #ecommercesuccess

We are now in full swing preparing for Black Week, Black Friday, Singles Day, and Cyber Monday, among other events. As e-commerce specialists, we understand the challenges and opportunities that come with seasonal variations. Your peak season is our peak season! 💫 Below we list the five most important points in seasonal logistics flows: 🗒️ 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞-𝐛𝐚𝐬𝐞𝐝 𝐟𝐨𝐫𝐞𝐜𝐚𝐬𝐭𝐬 We offer accurate forecasts and support in your planning to optimize your operations. 📦 𝐅𝐥𝐞𝐱𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐬𝐜𝐚𝐥𝐚𝐛𝐢𝐥𝐢𝐭𝐲 With our flexibility and scalability, you can rest assured that we can handle both rapid volume increases and decreases with precision and efficiency ✅ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐢𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 We move seasonal goods as needed to maximize your efficiency and minimize the risk of bottlenecks. 🤝 𝐂𝐥𝐨𝐬𝐞 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐬𝐞𝐫𝐯𝐢𝐜𝐞 We believe in building long-term relationships with our customers through open and continuous dialogue. ✍ 𝐏𝐫𝐨𝐚𝐜𝐭𝐢𝐯𝐞 𝐜𝐫𝐢𝐬𝐢𝐬 𝐩𝐥𝐚𝐧𝐧𝐢𝐧𝐠 With our proactive risk management strategy, you are prepared for unexpected events that may affect your business.

Merely giving something a name can bring an idea, trend or event into greater focus, put it at the center of public discourse, or even make it an economic event.  Like Black Friday. Black Friday was a term first used by police in Philadelphia to describe the chaos brought on by large numbers of suburban tourists visiting the city to start their Christmas shopping the day after Thanksgiving. Local merchants caught on and unsuccessfully tried to rename the day “Big Friday”, but Black Friday stuck, became an international commerce event and even spawned sister events–like Cyber Monday. And now–B2C companies and retailers plan the back half of their year around it, content teams work endlessly to rank for the “Black Friday” keywords people search for, and your inbox is full of merchants promising discounts. Philly police weren’t thinking about the marketing benefits of being the first to name the post-holiday shopping surge, but the impact of giving the trend a name is clear. An underrated marketing tactic is being the first to name something and then making sure everyone knows. Whether it be HR Trends like “Quiet quitting”, go-to-market models like “Inbound Marketing”, content marketing ideas like “Content Waterfalls”. Naming a trend associates your company or product with the idea and, if used widely enough, puts your company at the center of the discussion.

Anyone else's inbox drowning in discounts? 🤔 Black Friday has become an absolute beast. Mix in Singles Day, Cyber Monday, Prime Day, January sales and every other discount event. You become numb to them. 🥱 And with endless discounts everywhere, why would customers ever pay full price? Discounting may give your bottom line an immediate boost, but in the long term...it's not so good. Why? Because you're training your audience to wait for sales or second-guess full-price purchases. We're not saying never discount. They can work when used strategically. But they need to be part of a broader brand-building plan. Instead, think about how you can: 🌟 Deliver customer experiences worth talking about 🌟 Create demand with limited editions and exclusive offers 🌟 Stand out with unique benefits only you can offer 🌟 Tell your brand story in a compelling way so price is secondary So please, before you click send on that Black Friday email, think about where you want your brand to be in the future. Is it a bargain basement business or a premium powerhouse?

Black Friday: The Psychology of Spending (SALES TIP) Black Friday isn’t just a day—it’s a masterclass in marketing psychology. Retailers know exactly how to create a sense of urgency, triggering consumers to part with their money, often for items they don’t truly need. Here’s how it works: • Perceived Discounts: The flashing “50% OFF” signs convince people they’re getting a steal, even if the original price was inflated beforehand. • Scarcity Mindset: Limited-time deals and phrases like “only 3 left!” tap into our fear of missing out (FOMO), pushing us to act impulsively. • Anchoring Effect: Shoppers compare prices to the “original” price tag rather than assessing whether they actually need the item. • Emotion-Driven Decisions: The thrill of snagging a deal releases dopamine, reinforcing the behavior of buying more. While Black Friday offers opportunities to save, it also highlights how consumer psychology can be leveraged to drive spending. Have you ever gotten something impulsively during Black Friday sales before? ~The OHGI Team

I’m finding Black Friday / Cyber Monday is coming up regularly in conversations with fellow business owners. There’s somewhat of a delineation on social media - most retailers are shouting about their sale activity + then there’s the cohort who are proudly stating they don’t participate in discounting. From what I’ve seen, those not participating in BFCM activity are typically local makers with minimal stock holdings, and/or those with non seasonal product. I understand + appreciate both stances. The conversation I’m having with contemporaries is not so much yes/no to BFCM - rather, it’s around consumer behaviour + expectations. I’ve lost count of the amount of people who have emailed us at SANS BEAST to ask if we’re having a sale. The question is typically posed after expressing how much they love supporting small, ethical businesses. I get it, everyone enjoys a ‘bargain’. Yet, as margins erode - we will see more + more businesses fall over. The BFCM juggernaut only took over Australian retail in the last 6 or so years…before that, Boxing Day sales were the mechanism for tidying inventory + ensuring the calendar year ended with strength. Now, BFCM is considered the biggest ‘event’ of the year. The peaks can be addictive, yet I don't see them as sustainable. I’m not naysaying the need for sale activity - we too will be participating when the time comes (this year) - but I recognise that in my desire to build a responsible business, more work needs to be done (by us) to level out the sales forecast expectations + reduce the need for dramatic peaks. Whether something is on sale or not, I remain a believer in buying less, buying better, buying what you love, looking after it ….and spreading the word about brands you adore.

Did you know Black Friday isn’t really about the discounts? It’s a psychology game, and businesses are the masterminds. Here’s the real secret: Brands are making millions, even while “selling cheap.” How? Loss Leaders: Lure you in with insane discounts, then upsell. FOMO Marketing: Countdown timers and “only 3 left” messages keep you buying. Impulse Traps: Checkout lines packed with tempting extras. Black Friday isn’t just a sale — it’s a cultural event powered by urgency, exclusivity, and data collection. Want to know how YOUR business can win big like this? Want a detailed article about "Black friday" marketing psychology game? Link in comment section. 👉 Send a DM or comment "Black Friday" for a free marketing audit. Let’s turn YOUR brand into the next Black Friday success story.

🎯 The Most Important "Black Friday" Isn't Today While millions chase retail deals, let's talk about a different kind of "Black Friday" - that pivotal day that's lurking somewhere in your next 12 months. You don't know when it's coming. It won't be marked on your calendar. But it's out there: ⦿ The random Tuesday you discover a game-changing technology ⦿ The Thursday morning you realize your skills are becoming obsolete ⦿ The Wednesday afternoon you meet someone who changes your career trajectory ⦿ The Monday you finally see that opportunity you've been blind to 🍀 Here's the thing: These career-defining moments? They're only "random" if you're not prepared for them. Your "Black Friday" deal isn't about saving money - it's about investing in yourself before that day arrives. 💡 The best career opportunities, like the best Black Friday deals, go to those who are prepared, positioned, and ready to move. Question: What are you doing today to prepare for your career's "Black Friday" moment?