Deepanshu .’s Post

How does digital marketing build brand reputation? Gone are the days of one-way communication! Digital marketing empowers brands to build strong reputations through targeted content, social media engagement, and strategic SEO. Rise above the noise: 🚀 Reach a wider audience and showcase expertise with valuable content and smart SEO. Build meaningful connections: 💬 Spark conversations with your audience on social media. Trust is built through authentic interactions. Shape your narrative: 🌟 Proactively manage your online presence and address negativity for a lasting positive image. ✨ Powerful Example: Airbnb's "We Accept" Campaign Facing discrimination rumours, Airbnb launched this campaign promoting diversity and acceptance. They even donated $4 million to the International Rescue Committee. The result? Over 87 million positive impressions across social media platforms like Facebook, Twitter, Instagram, and YouTube.!  **Digital marketing is a game-changer for brand reputation. What are your thoughts? ** #digitalmarketing #branding #onlinereputation #successstory

Building a brand? Build a community.👥 Let's see how Airbnb did it. Airbnb created a campaign, “Belong Anywhere” to target the feeling of uneasiness of not being somewhere familiar. And, also to make people feel they can have a sense of belongingness anywhere they go. Thus, to execute it, they used their customers' stories. Through user-generated content (UGC), they didn’t just market stays, they built a global community, helping them reach 150 million+ users. Takeaway: When brands tap into real experiences, they become more relatable, authentic, and engaging. Community-driven marketing isn’t just a strategy—it’s a way to create lasting connections. #Branding #Brandingtips #Marketing #Community #CommunityMarketing #Emotion #UserGeneratedContent #UGC

How Airbnb Became a Global Brand by Starting Small! Big successes often begin with small, focused efforts. Take Airbnb, for example. In 2008, it wasn’t the global brand we know today, it was a simple platform for conference attendees looking for affordable stays. Here’s how they nailed it: ▪️Found a Niche Audience: They targeted travelers who couldn’t afford expensive hotels during events like SXSW. ▪️Offered a Simple Solution: Affordable, home-like stays, sometimes even on air mattresses! ▪️Built Trust: The founders personally connected with users and ensured quality by photographing listings. 👉🏻 What Happened Next? Their small, happy audience helped spread the word. What started as a niche solution turned into a global hospitality leader. Lesson for Marketers: Focus on your smallest viable audience first. Serve them well, and growth will follow. Do you focus on niches in your campaigns? #MarketingTips #Airbnb #Growth

S01, EP-08 | Airbnb: Big Numbers, But Where’s the Real Impact? 🌍🔥 Airbnb is the talk of travel, with 5.8 million followers and a social score of 71—yet their engagement is hovering at 2.375%. Meanwhile, Expedia Group - Vrbo is posting almost three times as often and capturing a 3.214% engagement rate. Even Booking.com is outgrowing them with a massive 10.34% follower growth rate. Tripadvisor? They're dropping 12 posts a week, putting Airbnb's barely-there content calendar of 0.96 posts per week to shame. So, Airbnb, what’s the move? Holding court is one thing; keeping it is another. Airbnb may be seen as the face of “experiential travel,” but the numbers reveal something more. With a views-to-followers ratio of just 0.3 (compared to Vrbo’s 1.07), there’s a huge gap between having followers and actually commanding attention. The truth? Airbnb’s loyal fanbase isn’t seeing enough to stay engaged. Airbnb, you’re leading the conversation, but are you connecting with travelers? The path is clear—step up the posting game, drive real engagement, and turn those millions of followers into true brand advocates. The stage is yours, but this is a crowded spotlight—so make it count. Who’s watching: Airbnb Team - Marie Manuel, Brian Chesky,Christopher Obereder Expedia Group - Vrbo Team : Ariane Gorin, Matthew J. Dougherty, Lish Kennedy, Michele Maschio, Chandreyi Saha Davis, Nick Gesualdi, Sierra Hack, MBA. Booking.com Team - Natalie Wills, Arjan Dijk, Ben Harrell, Glenn Fogel, Afzal Anwar Tripadvisor Team - Yi Qin Leong, Rachel Vardon, Pauline Bodin, Adam Ochman, Kimi Liu, Brad Soroca, Jose Noguer. Tomorrow, we’ll dissect another brand. Who’s making an impact, and who’s just coasting? Keep watching. #AirbnbUnderTheLens #TravelInfluence #AttentionMatters #AudienceVsEngagement #Influenzer

🚫Social media is no longer just a platform for interaction. ✅ It’s the starting point of your guests' booking journey. Before they visit your website or booking engine, they’re discovering your hotel or Airbnb through Instagram, Facebook, or TikTok. It’s their first impression, where they connect with your vibe, explore your amenities, and imagine themselves as your guest. If your social media isn’t captivating and professional, you risk losing potential bookings before they even consider clicking ‘Book Now.’ 💡In this video, we dive into why social media is the top of the funnel in your guests' journey—and how we help properties transform their profiles into powerful conversion tools. Let’s make your social media work smarter for your business. 🤝🏼 . . . #hospitalitymarketing #hotelstrategy #guestexperience #socialmediaforhotels #contentstrategy #bookingjourney #hospitalityindustry #airbnbmarketing #conversionstrategy #brandgrowth #travelmarketing #socialmediaexperts

"How do you scale trust when you’re new, unknown, and up against giants?" Airbnb faced this challenge – breaking through the noise in the competitive travel industry. Their secret? User-Generated Content (UGC). Here’s what they did right: 📸 Leveraged authentic visuals: Motivated users to share real experiences through images. 🏆 Launched contests: Created engaging hashtags and campaigns to encourage participation. 🌍 Built a global community: Positioned stories and experiences at the heart of their brand. Impact: ✅ Increased organic reach. ✅ Boosted global bookings. ✅ Elevated brand credibility without burning cash. Key Insight: UGC isn’t just content; it’s trust, engagement, and loyalty – straight from your customers. #ContentStrategy #DigitalMarketing #UGC #BrandCommunity #MarketingTips #ContentMarketing

https://lnkd.in/gGHen4xa Innovation in advertising can redefine a brand’s image and drive deeper connections with audiences. Take Airbnb’s "Live There" campaign, for example. Instead of just promoting accommodations, it highlighted authentic travel experiences, offering travelers the chance to immerse themselves in local culture. This personalized approach encouraged people to live like locals and created a more engaging, relatable message. The campaign was seamlessly integrated across social media, video, and digital platforms, delivering a cohesive and compelling story. It’s a great example of how innovative advertising can enhance brand identity and engagement. Which innovative campaigns have inspired you? Let's discuss! #MarketingInnovation #BrandManagement #Advertising #Airbnb #IntegratedMarketing #MMKTG5519

🏡 How did Airbnb become a global brand? By letting their core users tell the story. Their User-Generated Content (UGC) campaigns built trust and created a community. Here’s why it worked: ✅ People trust real experiences ✅ UGC helped their brand grow organically ✅ They didn’t just sell rooms – they sold stories Are you ready to let your customers lead the way? 👀 #UGC #MarketingTips #Airbnb #BrandGrowth

🗣️ Social media is the top of the funnel in your guests' journey. Why? Check this out to see why it matters and how it shapes the booking process ⬇️

Awareness: The First Step to Success 🚀 | How Great Brands Like Airbnb Get Noticed! In marketing, awareness isn’t just an entry point; it’s the stepping stone to building a lasting brand. Start with awareness, and you’re on your way to unlocking true potential. 🎥 Want to learn more about Airbnb’s journey and how awareness set the stage for their global success? Watch the full-length video the Life and Lemons YouTube channel: https://lnkd.in/gc9k2Fxv #MarketingGoals #BrandAwareness #MarketingStrategy #CustomerConnection #Airbnb #AwarenessMarketing #BuildingAwareness #MarketingJourney #BrandStrategy #CreativeMarketing #GrowthMindset #MarketingBasics #TrustBuilding #DigitalMarketing #AwarenessFirst #Marketing101 #ContentMarketing #BrandGrowth #StartupMarketing #MarketingFundamentals #AwarenessMatters #StorytellingInMarketing #MarketingExample #BrandFoundation #CustomerTrust #MarketingIdeas #BuildingBrands #AwarenessStrategy #CustomerRelationships #awarenesstogrowth