Deeptech Labs’ Post

🛠️ Topic of the Week: Crafting a Compelling Value Proposition During last week's DTL Autumn '24 Cohort fireside chat, we had the privilege of hearing from industry veteran Martin Mackay. Martin brings decades of global experience, having held roles such as SVP at Proofpoint, President and GM of AsiaPac & Japan at CA Technologies, and currently serving as Chief Revenue Officer at Versa Networks. One of Martin's key insights? Change is hard, and no one likes it. To drive real transformation, you need to find those people who care deeply enough about a problem to navigate the discomfort of change. And then, it's about showing them why now is the perfect moment to act. 💡 Below is a snippet of Martin’s advice on identifying champions within key organisation, the key to unlocking sales success.

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