Most advice about digital marketing is overcomplicated. (simplify with these 6 rules) Did an intense brainstorming session some time on digital marketing strategy for my new client. Coach's online presence is as crucial as their actual coaching skills. But let's be real – the digital marketing landscape can feel like a minefield. Here are 6 straight-to-the-point key takeaways I summarized: 1. 𝗧𝗵𝗲 𝘁𝗮𝗿𝗴𝗲𝘁 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗶𝘀 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 You're shouting into the void if you don't know who you're talking to. Drill down into who your ideal client is – it's not just "anyone who'll listen". 2. 𝗦𝗲𝘁 𝗴𝗼𝗮𝗹𝘀 𝘁𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗺𝗲𝗮𝗻 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 Enough with the fluffy objectives. Want more website traffic? ➡️ Quantify it. More email subscribers? ➡️ Set a number. Make your goals so clear that a five-year-old gets it. 3. 𝗖𝗵𝗼𝗼𝘀𝗲 𝘆𝗼𝘂𝗿 𝗯𝗮𝘁𝘁𝗹𝗲𝗳𝗶𝗲𝗹𝗱 𝘄𝗶𝘀𝗲𝗹𝘆 Not every digital platform is your friend. Pick where your audience hangs out. Instagram for lifestyle vibes, LinkedIn for the business-minded. Stop wasting time everywhere else. 4. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝗸𝗶𝗻𝗴, 𝗯𝘂𝘁 𝗰𝗼𝗻𝘁𝗲𝘅𝘁 𝗶𝘀 𝗴𝗼𝗱 Sure, pump out content. But if it's not hitting a nerve, it's just digital noise. Authenticity wins over sheer volume every time. 5. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 – 𝘁𝗵𝗲 𝗮𝗿𝘁 𝗼𝗳 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 It's not about how often you post, but how well you connect. Engage genuinely or don't bother. 6. 𝗘𝗺𝗮𝗶𝗹𝘀 𝗮𝗿𝗲𝗻'𝘁 𝗱𝗲𝗮𝗱, 𝘁𝗵𝗲𝘆'𝗿𝗲 𝗴𝗼𝗹𝗱. Build that list, but more importantly, talk to it. Automated doesn't mean robotic. Keep it real. It's a jungle out there, but with the right strategy, you're not just surviving, you're thriving. Remember, this isn't about quick fixes. It's about building a brand that stands the test of time. P.S. Subscribe to my newsletter and get more exclusive tips straight to your inbox. https://lnkd.in/eRq4G-AT --- Enjoyed this? Follow me & hit the 🔔- Dejan Krivec ♻️ Share this post
Good to know you target audience to the details
Clear, concise marketing = Effective communication Engage authentically = Build trust Simplify your message. Connect genuinely. Dejan Krivec
Love this: "But if it's not hitting a nerve, it's just digital noise."
Dejan, powerful message and tips. Building and nurturing genuine relationships is the key to succes - in life and business.
Emails are most converting. Thanks for the tips ☺️
Great Insights!
Keeping things simple and focusing on the right audience, goals and engagement strategies makes a big difference. Clear and actionable tips! Dejan Krivec
Such practical tips!
Excited to explore how these strategies can elevate my brand to the next level!
Your business deserves a high-converting website! 👑 Let's talk! 👑
4moLaser focus in each category Dejan. That will make you stand out.