Founder, DemandJen | Stop Losing Pipeline to Buyer Status Quo | Keynote Speaker + Sales Trainer for GTM Teams Selling Into Enterprise & Mid-Market
Want to book a lot of first dates? Go on Bumble, swipe right on every profile, and copy/paste the same message to everyone: "My name is X and I'm the #1 single woman on Bumble. Single men like you tell me they struggle to find a wife. Do you have a quick 15 mins next week to see how I can help you increase happiness by 15%, through my world-class dates? Here's my calendar link to book." Send 3,000 of these, and you'll have a calendar full of dates in no time! Think this is stupid/creepy advice? This is the same approach most sellers have been taught to book meetings via cold email. - Create a giant prospecting list based on title. - Lead with our solution/company. - Share an overly generic "pain" that isn't specific enough to mean anything. - Use overly assumptive tonality (ex: assuming someone is "struggling", without any evidence to support it). - drop some ROI on 'em - Ask for time before we've offered anything insightful/useful/helpful. Leaders: ask your team to send you some of their cold emails. Read them. Ask yourself - would you open or reply if it appeared in your inbox? (PS - if your answer is no, I offer this as a Sales Kickoff keynote, or as a 2-part virtual workshop for AE/AM/SDR teams)
Jen Allen-Knuth I bet some sales bros literally stopped reading after “send 3000” and immediately switched over to their Tinder app 🤣🤣
Okay, but I tried Bumble BFF years ago and it was so cringe. Now I stick with the much more on-brand, no new friends mantra.
1000 dials = 50 meetings = 10 demos = 1 sale Therefore 2000 dials = 100 meetings = 20 demos = 2 sales
So Bumble is an app, right? Does it integrate with Salesforce? I need to log these 3K emails you just recommended. TLDR on the rest of it but I am sure it is about how numbers equal more meetings.
While I understand and tend to agree with this- why do we always consider sales outreach in a vacuum? I ask because behind every rep sending this high of a volume there is a sales manager telling them that they must. Why isn't that ever talked about? Forcing metrics too hard can and often does lead to reps striving to meet the metric instead of focusing on winning new business.
NO NOT RIGHT NOW BC IM IN LOVE. OK??
That strategy worked for us, Jen!! We both got married off Bumble!! What's the issue?! 😂 💁♀️
I will believe, until the day I die, that this is actually the approach you took to meet your husband. (if someone is reading this and doesn't me plz know this a joke and plz don't cancel me)
I Help Founders/CEOs Confidently Hire Executive Sales & CS Leaders Without Costly Pitfalls · 98% Interview-to-Hire Success Rate · Redefining Startup Hiring · Stage 2 LP · ✍️ 1st Book About Hiring · Windex Obsessed
1yI've seen you in person share the "HOW" to do this differently and it's a chef's kiss filled with juicy, actionable priceless nuggets 🔥