Denise Petrie’s Post

How should you create a new kind of value statement that is especially good for your own company? It's an important question for every leader to think about, especially as we cross the halfway point of the year and evaluate where we stand relative to our organization's annual goals. Learn why companies are moving beyond traditional core value statements to embrace more resonant and distinctive expressions of their ethos: https://ow.ly/Z2B750Spz3q #MissionStatement #ExecutiveCoach #LeadershipCoaching

In all human affairs, first principles still reign. In marketing and branding, this insight is more critical than ever. As cultural narratives evolve, the distinction between genuine human truths and surface-level trends often gets blurred. To build high-performance brands that resonate, we must strip back the noise and return to first principles—the core truths that tap into the depths of the human experience. Key takeaway for marketers and brand strategists: Your brand's authenticity doesn't just sit on the surface—it lives in the bedrock of unchanging human truths. When you decode the abstraction layer, you can write the kind of "clean code" that builds enduring connections and drives real impact vs the fool's gold of bandwagoning trends. #DontBeASucka #MarketingStrategy #Branding #CulturalInsights #FirstPrinciples #HumanCenteredDesign #BrandAuthenticity #HighPerformanceBrands #BrandBuilding #Leadership #CreativeStrategy

Consumers have placed enormous faith in #brands to help solve the biggest challenges of our time, so they expect nothing less than for #purposeful brands to be genuine, honest, and transparent. In this POV, I share a few best practices for building an authentic brand. #purpose #brandpurpose #purposedrivenbusiness

Back in 2023, Unilevers Group Hein Schumacher took aim at ‘purpose’, probably one of the most overused marketing buzzwords of the past ten years. Purpose can, he told investors, be an ‘unwelcome distraction’ for some brands and ‘irrelevant’ for others. 📅 Join us and our international panel of experts – Ynzo van Zanten , Visha Kudhail , Charlotte Dewhurst – for our upcoming 'Rekindling the purpose of brand' webinar on Wednesday 26th June at 10am UK as we explore the future of brand purpose. 🔎 Key topics include: Is purpose good marketing? What is the role brands should play in a post-purpose world? Can purpose be a source of distinctiveness for brands? 👉 Don’t miss out, sign up now. Link in the comments. #brandpurpose #leadership #marketing

Where Connection Fuels Creativity (and Authentic Personal Brands) 🚀 Genuine connection fuels creativity. When you feel seen, heard, and supported, your best work emerges. ✨ That's why we're building an agency culture where you can thrive both professionally and personally. We empower our people to build their own authentic personal brands alongside the brands they champion for our clients. 💪 Want to learn more about how we're shaping the future of marketing? Check out a few recent insights in ANA. #FutureofMarketing #AgencyLife #CultureFirst #PersonalBranding #VML #CultureofConnection #BrandBuilding #AgencyLife #PeopleFirst #EmployeeExperience 

I so appreciate the storytellers who are helping connect people to nature in relevant and resonant ways. A key issue I’m researching these days is water - how its usage is not fully reported by data centers (not condemning just noting) in an era where water scarcity is such a global concern. This is why measuring biodiversity is so critical - if we don’t know what water is being used where, how can we say our brands or work are “responsible?” Again, this is not a critique but perhaps the biggest opportunity for innovation of our time: seeing water and ourselves as part of a larger goal of valuing care as the primary metric of success for society. Our bodies are made up of 60% water. What is the spiritual or organic (literal) connection we’re not seeing if we aren’t encouraging metrics that genuinely value all people and the life-giving necessity of water? If there is 61% of water not being reported from the 800 or so data centers around the world housing the heart of computing and technology for all we do, just imagine the innovation, regeneration and joy of discovery and opportunity for connection we have right now! I’ll be speaking about this at SB and welcome any thoughts. Water we waiting for? :)

What makes a brand truly unforgettable? Have you ever wondered how some brands manage to stay top-of-mind effortlessly? 🤔 Building an unforgettable brand goes beyond visibility; it’s about creating an omnipresence that resonates with your audience at every touchpoint. This article delves into the art of omnipresence, offering strategies to keep your brand memorable and impactful in a crowded marketplace. Written by DOC MURPHY, Success and Leadership Coach #Branding #Omnipresence #MarketingStrategy #PersonalBranding #BusinessGrowth #BrandAwareness #BrainzMagazine #Leadership

"What are we doing today? Oh, just casually building sustainable brand empires for captains of industries, corporate leaders, and executives like you. 😉 We've been at this for years, helping brands like yours not just stand out but stay relevant. Now, we’re stepping it up with fresh strategies, innovative designs, and a human touch that makes your brand unforgettable. So, ready to lead with a brand that speaks your language? Let’s build something legendary! 🚀 #SustainableBrands #InnovativeBranding #VicokaMediaMagic"

Check out this insightful webinar on what leaders need to be thinking about to be ready for the future!

Don't miss out on the "Marketing Summit of the Year," where the stars of marketing and business come together. Taking place on October 23-24, 2024! Just like for three consecutive years, this year's Summit Honorary Speaker will be none other than the guru of the marketing industry and one of the most important figures of all time, Professor Dr. Philip Kotler from Northwestern University. Don't miss out on the most significant global marketing event of 2024 and our spectacular content! #SustainableGrowth #GlobalMarketingSummit2024 #Marketing #SustainableBusiness #SustainableWorld #Leadership #FutureandDigital #Brand #Creativity #Sustainability #DigitalMarketing #KREAMICE #KREADigital #CMOCircle #PhilipKotler