Denislav Yordanov’s Post

Why Paid Ads Are Your Best Feedback Tool Not sure how strong your positioning is? Run a paid ad. Paid ads force you to get clear on your message and show instantly whether your offer resonates. If it performs, you’ve found traction. If it doesn’t, that’s not failure—it’s feedback. Here’s why they work: 1. They clarify your message. Every word in a paid ad matters. You’ll learn to distill your offer into what truly connects. 2. They provide instant results. Whether it’s clicks, conversions, or crickets, you’ll know right away what’s working. 3. They create a feedback loop. Poor performance isn’t wasted—it tells you what to fix, whether it’s messaging, targeting, or your offer. When you see traction, scale it. When you don’t, refine and try again. Paid ads aren’t just about ROI—they’re about learning what works. If you’re serious about growth, use paid ads to get the clarity your business needs.

In today's competitive digital landscape, paid advertising remains a cornerstone of effective marketing strategies. Whether it's through search engines, display networks, or paid ads to offer reach and targeting capabilities to connect and convert your target audience. As we think about the world of paid advertising, it's crucial to adopt a strategic approach that maximizes ROI and drives tangible results. In the words of Gary Vaynerchuk "Paid media is easy to screw up and hard to do really well." This breakdown underscores the importance of precision and expertise in navigating the complexities of multi-channel paid advertising. From crafting compelling ad creatives to optimizing targeting parameters and analyzing performance metrics, every aspect demands meticulous attention to detail. By embracing a data-driven mindset and continuously refining our strategies, we can unleash the full potential of paid advertising to achieve our marketing objectives. Gary Vaynerchuk

Is Paid Advertising Right for Your Business? Paid advertising can be a powerful tool, but it’s not a one-size-fits-all. Evaluate your goals, target audience, and budget before investing. Paid ads work best when combined with organic efforts, creating a balanced approach that reaches more people. Interested in learning more about ad strategies?

Struggling to generate $12,000/month with paid ads? My client is generating $12,000/day through paid ads. Here is the exact strategy of how I did it and you can do the same to add an extra  $50-350k/month to your ecom store. A) Winning Ad Creative Your ad creative is your gateway to success. I am directly involved in the ad creation process for all my clients. How to create winning ads: - Include clear CTAs and use social proof - Rigorously test ad placements  - Highlight the product’s USPs. B) Scale Winning Campaigns Once you’ve identified ads and campaigns that perform well focus on scaling them: My tips: - Avoid sudden budget increases that can disrupt ad performance. - Use lookalike audiences to reach new potential customers similar to your best customers. - Monitor and adjust bids based on performance to ensure cost-effectiveness. C) Targeting and Optimization Right targeting and optimization are key to maintaining and improving ad performance. - Segment your audience to deliver more personalized ads. - Regularly test different ad elements such as headlines, images, and CTAs. - Continuously monitor metrics like CTR, conversion rate, new customer ROAS. Implementing these strategies can significantly boost your revenue and ROI. - Chur If you want a creative & revenue driver who brings an extra $50-350k/month to your ecom store with ads, drop me a DM saying "grow " If you liked reading this - Like - Comment  - Follow me Chur Lim

Paid ads don't have to break the bank - here's how to make them pay off... I used to dread paid ads - until I unlocked the 'insider' strategies that made them wildly profitable for businesses. Here's how you can do the same... The secret? Approach paid ads with a strategic, data-driven mindset. Leverage audience research, compelling creative, and continuous optimization to turn your ad spend into a revenue-driving machine. Key benefits of strategic paid ads: - Laser-targeted audience reach - Measurable performance data for iterating - Potential for exponential ROI Implement these proven tactics: - Clearly define your ideal customer - Create captivating ad copy and visuals - Test different targeting, bidding, and placement approaches - Track metrics like click-through and conversion rates Make paid ads work for your business - not the other way around. Implement the right strategies, and watch your profits soar.

One of the development strategies of Inkage Global Inc (stock code: LGCB) is to use social networking platforms as the main advertising distribution channel in the field of digital advertising. The following are some of the company's development strategies: Platform cooperation: Inkage Global Inc will establish partnerships with major social networking platforms, such as Facebook, Instagram, Twitter, Google and other platforms. This will provide more advertising opportunities and professional support to improve advertising effectiveness and audience coverage. Data analysis: The company will attach importance to data analysis and user insights to better understand the interests, behaviors and needs of the audience. By collecting and analyzing a large amount of user data, the company can provide more accurate advertising targeting, thereby obtaining better advertising results and returns. Innovative advertising formats: Inkage Global Inc will continue to pay attention to and explore new advertising formats and trends to adapt to changes in the digital advertising industry. For example, the company may focus on emerging advertising formats such as video ads, native ads, augmented reality (AR) ads, etc. to attract users' attention and increase user engagement. Customer relationship management: The company will focus on building good relationships with advertisers, brand suppliers and customers. Through in-depth communication and cooperation with customers, understanding their needs and goals, and providing personalized solutions and services to ensure customer satisfaction and loyalty. Global Expansion: Inkage Global Inc will actively seek expansion opportunities in international markets. With the popularity of the Internet and the trend of globalization, the digital advertising market has huge growth potential worldwide. The company can enter emerging and international markets through cooperation with international partners, expand its business, and gain more opportunities and benefits. In summary, one of the development strategies of Inkage Global Inc is digital advertising, using social networking platforms as the main advertising distribution channel. Through strategies such as cooperation with platforms, data analysis, innovative advertising formats, customer relationship management and global expansion, the company is committed to providing efficient, innovative and personalized digital advertising solutions to meet the needs of advertisers, brand suppliers and customers, and achieve sustainable growth.

Paid ads tip: You need to *actually* be testing diverse creatives in your ad campaigns. Diverse = the ads are clearly & obviously different from each other. Most brands *think* they’re being diverse. They’re not. The differences they test are too subtle to lead to anything significant. Here’s what I mean: Let’s say a brand is running 3 ads. To the brand, the ads are different. But in reality: Ad 1 is an influencer video, with no captions, and a brand tag. Ad 2 is an influencer video, with captions, with a call to action. Ad 3 is an influencer video, with captions, and no call to action. Sure - they *are* different. But the differences are so subtle that it doesn’t even matter. There’s no clear & obvious differentiator in any of the ads. You could show all 3 ads to a lay-person & they’ll barely be able to tell the difference. This is why a lot of eCom brands lately aren’t seeing growth in their ad accounts. Their ads are basically duplicates of each other. Meta would categorize all of them as duplicative content. Which isn’t good because Meta will choke their reach. As Meta doesn’t *want* to serve duplicative content to the algorithm. This leads to:  - Lower ad performance  - Less profitability  - Lower ability to hit CPA targets So what’s the solution? Simple. Test ads which are genuinely different from each other. I call it creating a “creative flywheel” of ad types: UGC + CGC + IGC + branded content. All different. Non-duplicative. Won’t be held back by Meta. After generating $150M in attributable revenue for brands over the last 5 years… I can confidently say that ad account growth comes from a diverse & high volume ad strategy.

STOP wasting your money on paid ads! Read this post first I'm writing this because I've heard a lot of business owners say things like: "YouTube/Facebook ads don’t work for my business." Or “I’ve tried YouTube/Facebook ads before, and they didn’t work.” Before you jump to any conclusion you need to understand the pyramid of advertising. (Listed in order of importance, from most important to least important) 1. Offer packaging and positioning 2. Funnel, creative and messaging 3. Targeting strategy (the audiences that you're targeting) 4. Scaling strategy Any type of ads can work – if your offer is cold-friendly and scalable. The key? Specificity. Your video ads need to solve a specific problem for a specific person in a specific way. Generic messaging won’t cut it, especially when targeting cold traffic. A compelling ad follows the 3S formula: A specific problem For a specific person In a specific way Plus, the 80/20 of video ad success? It’s in the creative. Entertain and educate simultaneously. That’s why scripts matter: Hook → Body → Close The hook grabs attention with a bold claim or a question. The body builds credibility with social proof and a clear problem-solution breakdown. The close makes the offer irresistible with urgency, a guarantee, and a final call to action. Hook Make a BIG BOLD Promise or Claim Ask a Question Call Out Your Ideal Client/Customer Qualify/Disqualify Act Out The Problem OR Mistake Your Client/Customers Make Body Social Proof/Credibility Teach (Problem + Solution - give them the WHAT, not the HOW) Offer + CTA #1 Unique Mechanism + Benefits CTA #2 Close No Risk Guarantee Urgency/Scarcity + Twist The Knife CTA #3 + Close the video When you understand all these aspects, you will be able to print cash with paid advertising, regardless of the platform.

I've poured countless hours into mastering the art of paid advertising so you don't have to. Here are three key elements that will turn your paid advertising strategy into a powerful marketing tool: 1. Ad Quality and User Engagement The top priority for successful paid advertising is high-quality ad content. This means creating ads that are not only visually appealing but also relevant and engaging to your target audience. Secondly, you need to focus on user engagement. Regardless of the size of your budget, platforms like Google and Meta ads give preference to ads that draw more user interaction. Combine both for a winning ad space in the midst of stiff competition. 2. Advanced Targeting and Detailed Analytics Steer clear from ineffective targeting. You don't want to spend your budget on audiences who find your offer irrelevant. A classic example is advertising vegan products to meat lovers. Lean into the advanced targeting features provided by ad platforms, then continually analyze and adjust your campaigns for optimal results. 3. Versatility of Ad Types Paid advertising is by no means one-dimensional, so exploring different types of ads is incredibly beneficial. Kick-off by investing in search engine advertising, then gradually venture into display, social media, video, and native advertising until you find what suits your business best. Avoid putting all your eggs in one basket, but also don't hastily jump onto every advertising type without a clear strategy. Remember: Set clear goals, understand your audience, choose the right platform, and keep refining your ad copy and campaigns. With patience and persistence, you'll get there. #PaidAdvertising #MarketingTips #SocialMediaMarketing #DigitalMarketing #AdvertisingStrategy

You’ve been running paid ads for months, but the results just aren’t scaling. Cost per acquisition is up.. But revenue? Barely a nudge. Root Cause: It’s not the platform. It’s not even your offer. The real problem? You’re ignoring your creative strategy. You’re throwing money at campaigns without understanding the psychology behind why customers click. What’s missing isn’t more tweaking on the dashboard.. It’s a data-driven creative process that takes into account the specific, granular details of your ads. You need to test multiple versions of your creative, analyze what resonates, and pivot—fast. That’s where most agencies fail. The future of paid advertising isn’t about obsessing over targeting and bid strategies. It’s about leaning into creative strategies that speak to your audience. Once you solve the creative gap, scaling will happen naturally. Follow to get notified of my daily posts.