Snoop Dogg's latest release: Cali Smooth. Such a fun one to work on with the talented crew at Treasury Wine Estates.
Ready to pour up?! I bet you are, we all are! 😂 So grab a bottle of Snoop Dogg's all-new CALI SMOOTH, would ya! 🍷 🥇 The original CALI RED was the #1 Wine Innovation in Pacesetter history so it's only right we put a new spin on that and step into this stylized wine space which brings opportunity for a whole new dimension -where mood, emotion, and flavor are everything. Our straight and to the point ads are as approachable as the wine itself (which is super smooth and delicious in case you wondered), and hit devices, feeds, and streams just in time for the holiday season. Stay tuned for the next release - CALI SMOOTH is the first but a few more are not far behind. Much praise to our incredible wine making team, brand teams, everyone involved, and of course you, SNOOP! Read on below... ⬇️ cc to our partners: 9Rooftops Get Engaged Denomination Tactic Good Apple Observatory (now Crispin)
