Over the years, Record Store Day has become an integral part of our brand’s success. Not only does this event drive significant revenue (we’re talking 25% of the entire year), but it also introduces us to countless new fans from across the nation. RSD is all about the fans. It’s about letting them know you have what they are looking for. They may have no idea who we are, but thanks to Google they’ve found us, and are eager to spend. We can’t pretend that RSD is just an in-store experience anymore, Instead, know that there’s so many fans out there who don’t have independent record stores in their area. They must relying on post-event opportunities to secure a copy of whatever release they are dying to have in their collection. This is where Pop Music has found tremendous success. Our event this past April saw 600 online orders placed by fans across the globe in the first hour of what we call ‘RSD Online’. This is the day after the event, where we are permitted to sell remaining titles online. This has become as big as the event day itself, to the point where I’m buying quantities knowing full well, that the audience for these titles goes beyond my four walls. It’s all a gamble. The event this week in particular, is extra risky with the postal strike as shipping options that fans have come to expect are more costly based on alternate carriers. Will the desire outweigh the expense, only time will tell.
Celebrate RSD: Black Friday 2024 with us Toronto! • Nearly 100 exclusive vinyl releases only available at record stores. • Special discounts store-wide! Save big on vinyl, tees and more. • Door crasher deals on select 2024 vinyl releases! • Check out all the latest confirmed titles so far right here: https://lnkd.in/gAc-uzac • All remaining quantities will be available for purchase online: SATURDAY 11/30 at 8AM EST. • In the spirit of the event, holds and pre-orders are not permitted on RSD titles. If there’s something you really want , add it to your wishlist on our website. This may inspire us to order more! • To ensure fairness, quantities are restricted to just one copy, per title, per fan. • Arrive early to secure your spot in queue.
Careers and Employment Specialist | Relationship Manager | Communicator | Facilitator
1moBest of luck to you and your team Derek. I know you'll keep delivering music to your customers' ears because you're so focused on meeting their needs with an exceptional level of service. That's the key to navigating change. Keep it up.