Designer Rice’s Post

Understand Your Brand DNA – because, frankly, most don’t. Too many brands merely tick boxes, lacking true strategic depth. Crafting a great brand strategy is neither simple nor static. Here’s a glimpse of one of our journey's. Let us guide you. https://lnkd.in/es5kEfbY

It’s all about building a brand.

Is your brand feeling stale? If you answer yes to any of these questions, it might be time for an update: 🤔 When we talk about our organization, are we having to rewrite our core brand language to better align with who we are now? 🤔 Are shifting our strategic focus in a major way? 🤔 Are we preparing to launch a new initiative or to phase out a significant area of our work? 🤔 Have we grown substantially over the last five years? Download our DIY guide today to get started > https://lnkd.in/dmQB3qEN

Re-brand or just Brand alignment to a new identity? It doesn't really matter, the magic happens in the journey, in building a Brand that stands through time. Have a look at the big Brands that you know, and their journey of re-branding... It is so interesting how we always need to keep evolving, ourselves and our businesses as we go through challenging times or periods of fantastic growth. Align your message with your Brand, and see the magic happen... 👀

After Jaguar's rebranding nightmare last week, we take a look at some of the things you need to consider if you want to get it right. And top of that list is ensuring you remember your brand story. Take note, Jaguar! #rebranding #brandstory #branding

⚡How to Build a Brand That Stands the Test of Time Every brand has a story, but what sets iconic brands apart is their ability to own their identity. In Part Four of our Crafting an Iconic Brand series, we’re pulling back the curtain to explore how your vision, values, and culture lay the foundation for long-term success.   💡From defining your brand purpose to aligning your team culture, this post is your guide to building a resilient brand from the inside out. Dive into the full blog here: https://lnkd.in/gPjKXB6D Josh Roush ⚡, Bailey Clark #BrandIdentity #BrandStrategy #StayMoving

Is your Brand lost in the crowd? Well, it certainly deserves to be seen by billions of people around the world. That's why Brand Nine is here, we make your brand visible through our creative services which enables your brand not just be seen but do greater business around the world. Here, is the first step-by-step process of building your brand ⬇️

“What does it really take to create a brand that people remember, trust, and rely on?” That’s the question we started asking ourselves at IGL Coatings mid this year. Not just to sell products, but to create something deeper—a brand that resonates, builds trust, and stays with people. This realization didn’t come from a campaign or a meeting. It came from stepping back and reflecting on WHY we do WHAT we do. Amid the constant rush of meeting deadlines or delivering innovative, eco-friendly solutions, we realised something was missing: a clear identity that speaks to the heart of what IGL Coatings truly stands for. It’s not just about being seen or heard; it’s about being remembered—and valued—for the right reasons. But building a brand like this isn’t a sprint; it’s a deliberate, challenging journey that we’re still navigating. We’re exploring, questioning, and piecing together what truly makes us, us. The goal? To create a brand that car owners or detailers don’t just recognise but trust and rely on—a brand that matters. This is our search, and it’s far from over. What do you think defines a brand that people can’t live without? I’d love to hear your thoughts as we continue this journey.

Reimagining an existing brand repurposed into new product commonalities heretofore gone unconsidered could very likely be the best strategic growth pathway to increasing valuation. An external perspective recognizes these. https://lnkd.in/gJp2E5UA

“How to destroy your brand in 30 seconds.” “This is not a rebrand; this is Jaguar’s farewell to the world.” Just two of the many comments on social media piling into Jaguar Land Rover ahead of today’s relaunch of Jaguar as an electric-only brand. What had aroused the ire of genuine Jag fans was not so much (in their words) the miserable 30-second commercial but the butchering of the logo. Gone was the snarling big cat to be replaced by the rather weedy-looking typeface, which is said to read JaGUar. Pearls were clutched, and smelling salts reached for as the motoring cognoscenti suffered a collective attack of the vapours. Not helped, it must be said, by Jaguar’s response which came straight out of the Basil Fawlty School of Public Relations. Where soothing platitudes might have calmed troubled waters, Jaguar execs decided to go toe to toe with their antagonists and hurl nuclear-tipped ripostes back whence they came. Whole dissertations could and probably will be written on the subject, but the moral of the story is that we mess with our brand at our peril. Your brand is your reputation, your promise, and your story. All rolled into one. Treat it with care, consistency, and respect, or risk becoming a case study in what not to do. If you need help ensuring your brand stands the test of time? Let’s chat. Have a great week. Alec