Dickens 🚀’s Post

Who doesn’t like a hero? Everyone worships a hero. Can YOUR BRAND be the hero? Well, yes! BUT ONLY IF > Your brand provides emotional support through the products, services, messaging or even business model. > Your brand embodies the caregiver brand archetype. Think like WWF, a global nonprofit organization dedicated selflessly to protecting wildlife and the environment. Their campaigns inspire empathy and compassion in others with the use of creative imagery and implicit messaging. So, how can you do this with your brand? 1. ALWAYS put the customers first in EVERYTHING, from products to brand voice. 2. Don’t ever forget emotional elements in your campaigns that inspire compassion and support. 3. Recognise the fine line between showing empathy or giving motherly advice and coming across as bossy and overbearing. AND never cross that line. See, the caregiver brand archetype isn’t about selling; it is ONLY about serving. If the caregiver brand archetype doesn’t suit you, then have a look at the creator and sage brand archetypes (Link in comments)! Now, tell me, can a brand can be a hero without offering a physical product? Why or why not? #BrandHero #EmotionalBranding #CaregiverArchetype #BrandStrategy #MarketingTips

Brand: @floatbrewery Agency: Arting Out Loud Visual Production: @akhil_cam Our Brand Campaign Creative Vision: At Float Brewery, we aimed to convey that love isn't just about beer—it's about letting love float, not fall! Love's brewing in the air, and our mission was to celebrate its buoyancy. Our Strategic Vision: We sought to help people escape the constraints of work and distractions with "Float in Love," urging them to prioritise meaningful moments with loved ones. Our goal was to shift from falling to floating, embracing love's uplifting energy and making cherished connections a priority amid the digital noise. Key Element: We crafted a narrative where our couple navigates the symbolic bag barrier, representing the divide between us and our loved ones. But with food as the ultimate cupid, we aimed to break through, emphasising the importance of placing love above all else. The Core Objective: Our aim was to reshape the narrative from falling in love to floating in love, promoting a positive perspective on relationships and fostering genuine connections. We aimed to redefine love as a buoyant force that draws us closer together. Our goal was to invite people on this journey where every moment becomes a celebration of togetherness. Let's float away on a wave of love at Float Brewery! #weareartingoutloud #valentines #valentinesday2024 #topicalpost #topical #trendingnow #videoproduction #brandengagement #contentcreation #contentstrategy #adcampaigns #campaigns #adagency #contentmarketing #storytelling #marketing2024 #marketing101 #brandstorytelling

Getting testimonials like this always makes my week, maybe even my month haha... 'Working with Emily was a dream, I felt that she truly understood our business and was able to put words and visuals to the branding we desired but didn't know how to communicate.' Below is a peek into the work created for Hannah at Farm Fresh... #brandingagency #foodbrands #branding #brandidentity #foodandbeverage

Ever wonder what separates a forgettable brand from one that sticks in your mind like peanut butter on a hot summer day? Spoiler alert: it's not the peanut butter; it's the story! Brand storytelling isn't just another trendy term - it's the secret recipe that turns your brand into a legend. I've witnessed firsthand how a killer story can elevate your merchandise from meh to marvelous. Let's break it down: Authenticity: Keep it real, folks. Nobody wants a phony. Relatability: Share tales that hit home with your audience. Emotional Impact: Get 'em laughing, crying, or doing both at the same time. When we turned a humble tote bag into the star of a beach cleanup saga. That tote wasn't just hauling trash; it was carrying the dreams of a cleaner world. So, next time you're cooking up your brand's story, toss in a pinch of authenticity, a sprinkle of relatability, and a whole lot of heart. Your merch will be forever grateful. #BrandStorytelling #MarketingStrategy #ContentMarketing #BrandIdentity #StorytellingTips #BrandedMerch #BrandedMerchandise

Avoid a brandtastrophe! Ever wondered why some brands just don't resonate? The secret often lies in the foundation of their branding strategy. 🤔 Check out this video clip from • Cheryl Knowlton CSP Maximize Your Magic Workshop where we dive into one of the most common branding blunders: crafting a brand based on personal preferences. Sounds harmless, right? Think again! 🚫 Imagine blending pickles, peanut butter, chocolate syrup, carrots, and hot dogs into a smoothie. Yes, you read that right. My dad mixed up this concoction from his favorite ingredients – an eclectic mix that works for him but I don't think his taste buds work anymore.🤮🥤🌭🥕🍫 This smoothie is more than just a bizarre recipe; it's a powerful metaphor for branding. It exemplifies what happens when brands are built on a mishmash of personal likes rather than a focused, strategic approach aimed at eliciting the right reactions from the target audience. 😬 Don't let your brand become a "pickle-peanut butter-chocolate-carrot-hot dog smoothie." Get your copy of "Your Brand Sucks- How to ignite a brand that doesn't." on Amazon! #branding #marketingtips #businessstrategy #audienceengagement

Forget logos and taglines. Your #brand is the captivating story you tell, the warm vibe you create, and the values you champion. It's about forging an emotional connection with older adults searching for a place that feels like home. Here's the secret sauce to crafting a senior living brand that resonates #athread:  #SeniorLiving #brandbuilding #seniorlivingbrand  #seniorlivingmarketing #seniorlivinginsights #seniorlivingsolutions

Explore the power of storytelling to build impactful brands. Listen as Lorraine dives into the four essential brand stories that every impact-driven brand needs to stand out in the market. 🎧 https://lnkd.in/gy9DqyhF

The marketing strategy of Forest Essentials combines heritage, luxury, storytelling, and sustainability to create a compelling brand identity that resonates with modern consumers seeking holistic beauty and wellness solutions rooted in tradition. Let us learn from them in our Monday series - How do they do it? #content #contentmarketing #contentwriting #casestudy #marketing #marketingstrategy #brandawareness #brandidentity #contentmarketing

This time of year can often be 💥 C R U N C H 💥 time for brand planning – as everyone looks to nail down their ambitions and budgets for 2025. With that in mind, here’s a little snippet from our blog archive with some thoughts to keep knockin’ round your noggin’ while you plan. 🧠 ✍️📈 Nobody can do it all. The quickest way to fail is to try and please everyone. To be all things to all people. To play it ‘safe’. It’s not safe at all to be vague. To lack definition. All you’ll do is lose in ten categories instead of succeeding in one.   Don’t let your brand sleepwalk into extinction.   You’ve got to serve the system you suit. Get specific. Get sharp. And accept that appealing to some people means alienating others. You can’t do it all.   Even if you find yourself on the edge of a cliff – that’s the safest place in the world for a goat. Because goats aren’t good at being pumas. They’re terrible at being worms. And they make worse than useless clown fish.   But goats are the GOATS at being goats.   So be your own species and stay off the endangered list. 🐐🐟🪱   Soak up some more wisdom on the full blog here:  https://lnkd.in/erEsUP3f

''Treat your neighbour as yourself'' A Caregiver brand archetype is one that embodies values like compassion, service, and protection 🍀 Brands with this archetype prioritise nurturing, helping, and improving the lives of others. 🤗 Their focus is on providing care and support, often appealing to people's emotions by making them feel safe, valued, and cared for. The Caregiver archetype tends to be empathetic, selfless, and committed to putting others first. The Caregiver builds loyalty by appealing to consumers' emotions and making them feel valued, supported, or cared for. 🌻 A caregiver brand aims to create a sense of trust and comfort in their audience. #brand #archetype #marketing