The game of golf is famous for the strict rules that apply. I play golf with a great group of guys who -when not in a sanctioned event - prefer a little more flexibility than the governing bodies intended.
I see a similar approach In the Pirates of the Caribbean movie. In one scene there is a discussion between Captain Barbossa and Elizabeth where Elizabeth demands to be taken ashore sighting the Code of the Order of the Brethren (“the pirates code”). Barbossa responds that “the code is actually more what you’d call guidelines.”
Strong cultures have strong standards, not just guidelines. Behaviors and actions that are absolutes. I often push back when someone starts a sentence with “we always…..” If they truly always do it then it is a standard, but more often than not there are routine exceptions. We always open the park on time, except when ___________ - fill in the blank. Your hotel room will be ready by four except when _________. I don’t say this negatively, this is just the real-world realities that operators deal with.
I think true standards are those with a higher purpose. Some would call these values, but I like standards as it seems actionable. While not a complete list, consider:
· Everyone deserves to be respected, valued and appreciated.
· Safety first and foremost
· Integrity in all we do and say
· Promises made, promises kept
For these there should be no “gimmees,” no improved lies and no mulligans.
Non Executive Director, Strategic Travel and Tourism Leader, Executive Consulting
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