Destination Cleveland’s Post

“Inclusive marketing is good for business. It helps companies stay relevant to a dynamic and shifting marketplace. Younger consumers are more likely to be from diverse groups (LGBTQ+, multi-racial, ethnicity) and value diversity and inclusion not just in employment decisions, but also where they choose to purchase products and services.” #deib #diversityequityinclusion https://lnkd.in/dSnf7yRy

🌈 LGBTQ+ Inclusive Business Owners: How Are You Ensuring Your Marketing Strategy Doesn’t Fade After Pride Month? 🏳️🌈 Discover how to maintain authentic connections with the queer community all year round! In my latest blog post, I dive into: 🌈 The $917 billion buying power of the LGBTQ+ community 🌈 Why inclusive marketing matters beyond Pride Month 🌈 How small businesses can embed inclusivity into their core operations 🌈 My Mission Magnetosphere program: A 15-week journey to transform your LGBTQ+ marketing strategy Did you know LGBTQ+ businesses can increase sales by 40% with improved marketing? 📈 Don't let your inclusive efforts fade. Continue to fly our rainbow flags. 🏳️🌈 Let's empower your business as a genuine ally and leader in inclusive practices. Read the full post and schedule a Discovery Call with me today! Link in Comments. #LGBTQBusiness #InclusiveMarketing #SmallBusinessGrowth #MissionMagnetosphere

Reach, resonate, and amplify impact with GenZ in 2024. Head to our latest blog to understand what Pride signifies for this audience, how it impacts their buying behavior, and how you can adapt your strategy to win over the new generation: https://lnkd.in/gaPyM4tC #silverpush #blogpost #contextual #genz #contextualtargeting #consumerbehavior #ai #adtech #advertising #techtrends2024 #pride #lgbtq #buyingbehavior #consumers #blog #brandstrategy #videoads

We are three weeks way from Florida’s only statewide LGBTQ+ tourism convention. We have reached out to every destination in Florida inviting them to join us for conversations around inclusion. It’s been an interesting year with many destinations stepping away from these conversations. We’ve even had a couple of DMOs halt funding completely when it comes to diversity in marketing campaigns, especially LGBTQ+ content. I won’t call out these individual destinations (or the state DMO) because it’s not the right thing to do. Rather, I am a bigger fan of celebrating those who show up to the table instead. It says a lot when destinations commit to taking time out of their busy schedules to learn, network and strategize to welcome ALL travelers, including LGBTQ+ travelers, to their destinations. It also says a lot when destinations make an effort to learn, even when they aren’t quite ready to engage. And it says a TON when destinations sponsor this work. So, I want to recognize those showing up: Greater Miami Convention & Visitors Bureau (presenting sponsor) Visit Tampa Bay (platinum sponsor) Visit Lauderdale (silver sponsor) Visit St. Pete Clearwater (bronze sponsor) The Florida Keys & Key West (bronze sponsor) The Palm Beaches (ally sponsor) Discover Crystal River West Volusia Tourism Advertising Authority Martin County Destinations International If I missed you, please tag yourself. To the destinations not yet attending, consider joining the FLOCC next month. Learn more here: https://www.FLOCC.lgbt

Curious about why leading companies are turning to 'quiet pride marketing' amidst backlash? Uncover the reasons behind this shift and its impact on brand reputation. Delve into the challenges these companies face and explore strategies for authentic support of queer rights that extend beyond Pride Month. Click the link to navigate the evolving landscape of corporate allyship and discover how businesses are redefining their commitment to inclusivity. #QuietPrideMarketing #CorporateAllyship #BrandReputation #MarketingStrategy #PrideMonth #LGBTQSupport #BrandEthics #DiversityAndInclusion

Pride Marketing Campaigns: Informative, Cringeworthy, or Empowering? LGBTQIA+ individuals and their allies have diverse opinions about Pride-themed promotional activities. Only 11% consider insensitive marketing campaigns to be the biggest mistake during Pride celebrations, but 42% of respondents have encountered Pride Month campaigns they deemed "performative," and 29% have found them "cringeworthy." However, while some Pride Month campaigns miss the mark, others succeed in informing and empowering individuals within the LGBTQIA+ and ally communities. According to the research, 30% have seen campaigns they found "informative," and 29% have witnessed ones they consider "empowering." Interestingly, LGBTQIA+ individuals and allies who are likely to purchase Pride merchandise are more inclined to find Pride marketing campaigns "empowering" (43% vs. 29%) or "informative" (41% vs. 30%). Despite these mixed opinions on promotional initiatives, 72% believe that companies should not reduce their 2024 Pride Month activities to avoid backlash and social media criticism. Every year, GIFTA collaborates with Lily's Kitchen to run Pride campaigns, and we are proud of this partnership as it embraces inclusivity, without any discrimination based on race, ethnicity, or other factors. Few glimpses from our collaborations #pride #queer #influencermarketing #collaboration #LGBTQrepresentation #diversity #lgbtqia #LGBTQwork

🌈 Pride Month: Generational Differences in Perception of Inclusivity 🌈 During Pride Month, we reflect on the progress toward creating an inclusive environment for the #LGBTQIA+ community. According to data from Kantar and DIVA Magazine, among LGBTQIA+ respondents: 📊 52% of the total believe brands are making efforts to be more inclusive in their advertising, but perceptions vary across generations: 👧 Up to 35 years old: 60% recognize brands' efforts. 👨 35 to 54 years old: About 50% agree. 🧓 55 years and older: Only 42% see the effort. These findings highlight that younger generations are more aware of brands' inclusivity efforts but brands must develop strategies that resonate with all age groups. You can read the full report for more insights. #PrideMonth #Inclusivity #Diversity #LGBTQIA #Generations #Advertising #Kantar #DIVA

🌈 It's Pride Month! 🌈 What better time to understand how inclusive marketing can drive your commercial goals? By representing LGBTQ+ communities in your marketing, brand, products, and culture, you can demonstrate a genuine commitment to inclusivity. In our latest blog, we explore Gen Z's relationship with LGBTQ+ issues and how this influences their spending habits. From the power of social media to winning case studies, we'll empower you to be a good ally and share tips on reaching those commercial goals. Check out the blog now and join us in making a positive impact this Pride Month! 🔗 https://lnkd.in/e9pzqD3K #PrideMonth #InclusiveMarketing #GenZ #LGBTQ+ #SocialMedia 🌟

Companies Soft Launch ‘Quiet Pride Marketing’ in Fear of Backlash Corporate 'Quiet Pride'—a safe choice or a marketing disaster? Companies like Bud Light and Target have faced backlash for either backing down or diluting their Pride support. Discover why 'quiet pride marketing' might be backfiring and what brands need to do to authentically support LGBTQ+ rights. Is there a middle ground between true allyship and avoiding controversy? #PrideMonth #MarketingFails #CorporateResponsibility

🤯If like me you woke up feeling dismayed and even a little frightened at what the future holds in the wake of American election results, you will be reassured to know that closer to home this morning’s 𝗣𝗿𝗶𝗱𝗲 & 𝗣𝗿𝗲𝗷𝘂𝗱𝗶𝗰𝗲 𝗶𝗻 𝗣𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁 event in Technological University Dublin, brought together media and marketing professionals to champion inclusivity - hosted by ADvocates, Marketing Institute Ireland, Queer Asian Pride Ireland, Diageo, Irish Centre for Diversity, IAPI - Institute of Advertising Practitioners in Ireland and Core 🤗Etain Kidney welcomed us by encouraging everyone to 𝗸𝗲𝗲𝗽 𝗺𝗼𝘃𝗶𝗻𝗴 𝗳𝗼𝗿𝘄𝗮𝗿𝗱, highlighting the importance of persistence in building inclusive media environments 🤝🏽🏳️🌈 Pradeep Mahadeshwar opened the conversation, discussing Ireland’s progress on LGBTQ+ rights, which has given hope to queer migrants seeking a safer life. Yet, these individuals still face layered discrimination in various areas, including workplaces, housing, and healthcare. Pradeep emphasized that 𝗜𝗿𝗲𝗹𝗮𝗻𝗱 𝗶𝘀 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗯𝗶𝗻𝗮𝗿𝘆, Ireland’s diversity should be reflected in brands' messages and that companies must adopt inclusive imagery and language, as well as internal practices that support diverse employees. 🧐Therese Prendiville highlighted 𝗖𝗼𝗿𝗲’𝘀 𝗿𝗶𝗴𝗼𝗿𝗼𝘂𝘀 𝘀𝘁𝗲𝗽𝘀 𝘁𝗼 𝗽𝗿𝗼𝘁𝗲𝗰𝘁 𝗰𝗹𝗶𝗲𝗻𝘁𝘀, being one of only six Irish organizations with Gold accreditation. She underscored that while technology aids content moderation, human instinct is crucial. 𝗧𝗵𝗲𝗿𝗲𝘀𝗲’𝘀 𝗴𝘂𝗶𝗱𝗮𝗻𝗰𝗲: 𝘁𝗿𝘂𝘀𝘁 𝘆𝗼𝘂𝗿 𝗶𝗻𝘀𝘁𝗶𝗻𝗰𝘁. 𝗜𝗳 𝗮 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗼𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝗲𝗲𝗺𝘀 𝗿𝗶𝘀𝗸𝘆, 𝗮𝘃𝗼𝗶𝗱 𝗶𝘁 𝗮𝗻𝗱 𝗽𝘂𝗹𝗹 𝘆𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗮𝗱. In addition to carefully managing and regularly reviewing negative keywords and inclusive site lists, they use a seven-step creative framework, to guide their teams through key questions to ensure that ads, media buys, and teams are representative and inclusive across all nine protected discrimination grounds. This framework enables continuous review, iteration, benchmarking, and progress on their inclusion scorecard. 💡Liam El Sibai shared Diageo’s approach, emphasising 𝗿𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗺𝗮𝘁𝘁𝗲𝗿𝘀. We see that unchecked stereotypes in the media, can fuel harmful discourse and even lead to violence, as seen in last year’s Dublin riots and more recent anti-migration protests. Diageo’s strategy includes inclusive planning, accessible media, and active champions – which includes a global commitment of their annual ad spend to c𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗽𝗿𝗼𝗴𝗿𝗲𝘀𝘀𝗶𝘃𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁, and crucially they prioritise safe ad spending, 𝗲𝗻𝘀𝘂𝗿𝗶𝗻𝗴 𝗻𝗼 𝗳𝘂𝗻𝗱𝘀 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗺𝗲𝗱𝗶𝗮 𝘃𝗲𝗵𝗶𝗰𝗹𝗲𝘀 𝘄𝗶𝘁𝗵 𝗱𝗶𝘃𝗶𝘀𝗶𝘃𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁.