Diana Verde Nieto’s Post

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International Business & Sustainability Leader | Board Director | Co-Founder and Former CEO Positive Luxury | Author, Reimagining Luxury, Driving Sustainability & Innovation for Business Growth

I had the pleasure of attending a round table discussion this morning about sustainability innovation and its impact on business resilience and profitability. It was inspiring to see the growing realization that innovation can be a solution to many of the challenges organizations face today, including growth and consumption. Yet, still very early days. Interestingly, despite the R&D rebate offered by most governments, many companies are still hesitant to fully embrace innovation. The perception that innovation requires a systems change or a complete transformation is far from the truth. In fact, small hacks can be transformative for the organization, its products, suppliers, and ultimately, the bottom line for growth. Sustainability innovation should be the North Star for organizations. The health of our society, planet, and you bottom line depend on it. I would love to hear your thoughts on why companies are not fully leaning into innovation. Let's start a conversation about how we can drive change and growth through sustainable innovation. or 'sustainnovation' #sustainability #innovation #resilience #profitability #growth #society #planet #bottomline

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