🚀 Future of Digital Marketing: AI & ML, Voice Search, Video, Influencers, Privacy, Blockchain, and Sustainability— these are not just buzzwords; they're game-changers shaping the future. Predicting customer needs, engaging through personalized experiences, and ensuring data security and transparency are key. Authenticity and creativity reign supreme with micro and virtual influencers, engaging 360° videos, and AR content. Embrace blockchain for trustworthy ads and showcase eco-friendly practices to align with consumer values. The future is now—embrace the change! 🤖🔊📹🤝🔒🔗🌍 Stay ahead, stay human. The future is here—grab it! 🚀

We all know that Influencers and Creators are key to brands. They represent with TRUST the brand values and aha moments. So what happens when the brand uses an AI Avatar as their influencer? Here's 4 points I discuss in my new Forbes article!!! 1/ The rise of the #AI Influencer and how that plays with Word of Moutn (WOM). I chatted with Ed Keller THE guy in WOM to see his thoughts!!! 2/ Implications for Brands when the AI Avator says what you want it to say! Mark Schaefer gives us some great insight here around TRUST! 3/ How Blockchain Could Help -- with Sheila Warren the CEO of the Crypto Council for Innovation! 4/ What do we do next!!!! With TikTok making it so easy to try this out, many brands will try this route! What are the implications?! Are you considering an AI Avatar for your brand's new Influencer? Read more here: bit.ly/44kIBYu

🚀Embracing the Future of Digital Marketing in 2024🚀 As we navigate through 2024, the landscape of digital marketing continues to evolve rapidly. Staying ahead means leveraging the latest trends and technologies to enhance our strategies and connect with our audience more effectively. Key Trends to Watch: 1. AI-Powered Personalization: AI is revolutionizing how we approach marketing, enabling highly personalized user experiences by analyzing vast amounts of data. 2. Virtual Influencers: These digital personalities are making significant waves, offering unique ways to engage younger audiences. 3. Blockchain Technology: Increasingly used for ad verification and transparency, blockchain ensures secure and trustworthy digital advertising. 4. AR Shopping Experiences: Augmented reality is transforming online shopping, offering immersive experiences like virtual try-ons and interactive product demos. 5. Video Content Dominance: Short-form videos and live streams continue to captivate audiences, driving engagement and conversions. By embracing these trends and continuously refining our strategies, we can ensure that our digital marketing efforts remain effective and impactful. Join the conversation and share your thoughts on these trends! #DigitalMarketing #AI #Innovation #ContentMarketing #SocialMedia #Technology #Leadership #Entrepreneurship

⛏️ AI Influencers: Gold Rush or Shovel Bonanza? The burgeoning AI influencer market, projected to reach $37.8 billion by 2030 (CAGR of 38.1%), presents exciting opportunities. While numerous subscription-based services offer AI influencer image generation, a key question arises: how do creators protect their creations in this fast-paced space? Drawing an analogy to the gold rush, perhaps the true value lies not just in striking gold (creating a successful influencer) but also in providing the shovels (the technology). However, many current solutions overlook the potential of blockchain technology, particularly NFTs (Non-Fungible Tokens). Imagine a platform that utilizes cutting-edge AI like GenAI to generate images and mints a unique NFT representing ownership of the AI influencer itself. This NFT could encompass details like creation date, backstory, and unique characteristics, granting the creator exclusive rights and fostering a secure environment. What are your thoughts? Is leveraging NFTs the missing piece in the AI influencer puzzle? Let's discuss the future of influencer ownership and monetization in the comments! #AIinfluencers #NFT #blockchain #marketing #creatoreconomy #genAI #generativeAI

I usually roll my eyes when I see an article on #ai and #influencermarketing... This is not one of these! This is a thoughtful and important article by Sandy Carter.

As AI continues to grow with this meteoric speed, the need to leverage the blockchain is more important than ever. Take the video below for instance: This is a fake product, presented by a fake influencer... None of this real, it's all generated by AI. What happens when the internet is flooded by all sorts of ultra-realistic influencers selling products that never existed? These are the questions we need to address before reality becomes effectively indistinguishable from fiction.

Great article by Sandy Carter in Forbes about how authenticating ownership of content in a world of AI generated material is so important. “We can’t put the genie back in the bottle”, notes Carter about AI, but the type forward thinking she advocates, with the use of blockchain is critical. Blockchain has always held promise for authenticating ownership, and being impossible to change historical data held within it. Hopefully leaders can see past it’s recent association with crypto, NFTs and the metaverse, which fell out of favor quickly. After initially learning about blockchain, I figured we’d eventually have an internet, banking and records system built on it. The merits are too compelling to ignore. But I didn’t see the rapid acceleration of AI precipitating it so quickly. If we can’t trust, what do we have left - for humanity or democracy? Thanks for the thought provoking angle Sandy Carter and the work you do with tech leaders, to force this type of progressive conversation. Great quotes by Mark Schaefer and Ed Keller too!

Proud to be building on Algorand! 💎 How is blockchain technology reshaping your industries? Tag influencers who are shaping the future with us! Let’s start a conversation. 🚀 #BlockchainLeaders #Innovation #Tokenization #Algorand

Looks like crypto influencers will soon lose their jobs Pretty wild - an #AI just became the most followed voice in #crypto X with 1.37% mindshare, beating out all the human influencers. Not just another stat - this is a real game-changer in how we're getting our crypto insights these days. The next step? Imagine a bunch of AI analysts battling it out for our attention. Instead of following specific people, we'll be picking our favorite AI minds, checking out how each one thinks and performs. Won't be surprised if our top 10 feed starts filling up with these AI accounts, each bringing their own special take on the markets. A total shift in market analysis where AI isn't just helping out anymore, it's becoming the go-to source for traders and investors.

#AI influencers — autonomous chatbots operating on social media — can operate their own blockchain wallets. More importantly, they can understand economic incentives and use resources to help achieve their goals. Read the full research report: https://lnkd.in/gyKv9Y9N