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B2B Service Businesses: Is your Google Ads account structure holding you back? B2B isn't B2C. Your Google Ads strategy needs to reflect that. Here are some key considerations for a B2B-optimised account: 1️⃣ 𝗛𝗶𝗴𝗵-𝗶𝗻𝘁𝗲𝗻𝘁 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀 𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗳𝗿𝗶𝗲𝗻𝗱𝘀 B2B buyers are focused. Target phrases like "enterprise CRM system" instead of just "CRM". 2️⃣ 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻-𝗺𝗮𝗸𝗲𝗿 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗸𝗲𝘆 Use platforms like LinkedIn to zero in on specific job titles and industries. 3️⃣ 𝗟𝗲𝗮𝗱 𝗳𝗼𝗿𝗺𝘀 𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗻𝗲𝘄 𝗯𝗲𝘀𝘁 𝗳𝗿𝗶𝗲𝗻𝗱 Capture those valuable B2B leads with well-crafted forms. Don't forget to ask for job title and company size! 4️⃣ 𝗡𝘂𝗿𝘁𝘂𝗿𝗲, 𝗻𝘂𝗿𝘁𝘂𝗿𝗲, 𝗻𝘂𝗿𝘁𝘂𝗿𝗲 B2B sales cycles are longer. Use email marketing to keep leads warm and moving through your funnel. Remember: In B2B, it's not about quick wins. It's about building relationships and demonstrating value over time. How have you adapted your PPC strategy for B2B? Any lessons learned to share? ***** 🖐️ I'm Victoria, founder of SMEketing, a UK-based PPC lead generation agency. 🤬 Fed up with disappointing lead generation results? Feeling ignored by your current agency? Get in touch. We do things differently. 🖥️ If you're spending (or wanting to spend) £2k+ a month on Google Ads, visit the SMEketing website to 𝘀𝗰𝗵𝗲𝗱𝘂𝗹𝗲 𝘆𝗼𝘂𝗿 𝗳𝗿𝗲𝗲 𝗼𝗻𝗹𝗶𝗻𝗲 𝗰𝗮𝗹𝗹 𝘁𝗼𝗱𝗮𝘆!

Most B2B services/products suck at generating leads. But the right tactics can transform your pipeline. Here’s how to never struggle to get leads again: 1. Be Omnipresent Relying on one lead source is a vulnerable way to run a business. Ever seen a company that is seemingly “everywhere”? That should be you. ➝ Use Ads: Drive top of funnel awareness and capture existing demand for your product/offer.  ➝ Build Organic Content YouTube: Optimize video titles and descriptions with SEO keywords your prospects search for. ➝ Build On LinkedIn: Use precise targeting to reach decision-makers by job title, industry, and company size (pssst and recent activity) and post insightful content that demonstrates expertise.  ➝ Use Outbound Messaging: Use it, but personalize your messages to feel less like spam and more like a conversation. 2. Re-Engage Early Interest ➝ Use remarketing campaigns to keep your brand & offer top of mind ➝ Use testimonials/case studies in remarketing to break false beliefs & remove doubts of those who are in this stage of the funnel  ➝ Build remarketing audiences based of website visits, form submissions, viewing content, etc.  ➝ Send follow-up emails post-form submit with content that adds value, like whitepapers or case studies. 3. Strategic Partnerships Are Your Friend ➝ Partner with complementary businesses and set up referral incentives ➝ Partnerships: Identify non-competing service providers your clients use and propose co-marketing agreements. ➝ Referral Bonuses: Offer current clients or partners rewards for referring new business. 4. Put Influence On Autopilot: ➝ Use email drip campaigns: Implement email sequences that educate and nurture leads down the funnel with CTA links to book a demo/strategy call.  ➝ Repurpose content across platforms and publish content that positions your brand as an industry leader. ➝ Schedule your content out. As a founder, there’s no reason to take time each day to write that day’s post. Get ahead and get consistent! If you’re able to do these 4 things well, you’ll never struggle for B2B leads ever again. Keep iterating based on results, and never stop optimizing for better performance. What else would you add to this list? 

I helped a B2B agency client go from 0 to 8+ Warm B2B Leads a month with my Content-led Outbound strategy. 5 critical insights that changed everything: 1. Introduce a Bullet Proof Offer His offer wasn’t selling due to a lack of perceived value. We made it time-bound, guaranteeing UI designs would be delivered in 48 hours – directly addressing the biggest pain point for his Ideal Customer Profile (ICP). This shift in perceived value created urgency and relevance, making the offer irresistible. 2. Switch Content Strategy from Educational to Insightful Many B2B founders make the mistake of thinking providing enough value will make leads reach out. What actually happens is they attract an audience of peers, not buyers. By using the Insight Builder Matrix, we distilled his unique framework for product development and philosophies around it.  This resonated deeply with prospects, resulting in 3 inbound leads within a week. 3. Create a Value-Trade with Prospects The client was struggling to connect with their ICP because nobody was reaching out. We built content outlining the central pains of non-tech founders and offered a value trade: 15 minutes of his time for research to discuss their new UI offer. This immediately generated 2 sales-qualified leads from prospects actively seeking their service. 4. Implement Content-led Outbound Before working with us, the client relied solely on inbound leads. We discovered his buyers were already within his sphere of influence – profile views, connections, and first connections. By plugging in our trained Sales Development Rep, we built a Direct Message (DM) flow matrix that could trigger a polarity shift in a LinkedIn DM (the moment a prospect become interested). This targeted outreach to ICP-fit prospects using LinkedIn DMs and Sales Navigator led to consistent engagement and interest. 5. Leverage AI for an Omnichannel Approach We enriched the data of engaged prospects using AI tools like Clay, unlocking emails and contact data. This allowed us to automate email outreach, running a multi-channel approach that combined content, LinkedIn outbound, and email. This strategy ensured the highest response rates possible. The results speak for themselves after 4 weeks: - 4 inbound leads - 4 outbound leads Before this strategy, the client had never had a working outbound system. Now, they can predictably book pipeline, and this is just after 4 weeks. Imagine the impact as this compounds. Curious to see how we can transform your lead generation with Content-led outbound? Click the link at the top of this post to book a call. We have one client slot left for September. First come first served.

Generating sales in the B2B sector requires a strategic approach that combines multiple channels and tactics. Contact us for the B@B Lead Generation Services: Website: https://lnkd.in/dCXq-g_n Call/WhatsApp: +442081919825 Email: info@perceivedigital.com #leadgeneration #b #digitalmarketing #marketing #socialmediamarketing #business #seo #emailmarketing #marketingstrategy #leads #sales #socialmedia #contentmarketing #onlinemarketing #marketingtips #branding #leadgenerationstrategy #entrepreneur #smallbusiness #salesfunnel #leadgen #advertising #instagram #marketingdigital #ecommerce #digitalmarketingagency #facebookads #bmarketing #webdesign #digitalmarketingtips #contentmarketing #follow #like #techno #sme #instagood #advertising #export #sale #love #covid #entrepreneurship #emailmarketing #marketingdigital #o #m #leads #manufacturing #onlineshopping #manufacturer #dj #onlineshop #marketingstrategy #music #events #fintech #expo #d #n #work

Top 5 paid search B2B lead gen strategies for 2024 #paidsearch #b2b #leadgen #strategies #2024

Drive B2B Sales Most business leaders’ essential goals are increasing sales and keeping sales pipelines full. In the online world, increasing abundant online visibility and attracting new website visitors is an effective, proven strategy for generating new business-to-business (B2B) leads and sales. Online lead generation (OLG) refers to the process of attracting and capturing potential customers or leads with engaging content and exclusive offers via online channels. It involves using digital marketing strategies and tactics to identify and engage with individuals who show an interest in a particular product, service, topic, issue, or brand. Online lead generation is essential for several reasons: 1. Business growth: Generating a steady stream of leads is essential for the development and success of any business. Without a consistent influx of new leads, a company may struggle to expand its customer base and increase sales. 2. Targeted audience: OLG allows businesses to target specific demographics, interests, or behaviors. By focusing on the right audience, companies can improve their chances of attracting qualified leads who are more likely to convert into customers. 3. Cost-effective: OLG offers a more cost-effective approach than traditional marketing methods. Digital marketing, such as social media, search engine optimization (SEO), content marketing, and email marketing, can provide a higher return on investment (ROI) by reaching a larger audience at a lower cost. 4. Measurable results: OLG enables businesses to track and measure their marketing efforts more effectively. With the help of analytics tools, companies can monitor the performance of their campaigns, evaluate conversion rates, and make data-driven decisions to optimize lead-generation strategies. 5. Relationship building: OLG allows businesses to engage with potential customers early in their buyer’s journey. By providing valuable content, personalized experiences, and effective communication, companies can build trust, nurture relationships, and increase the likelihood of converting leads into loyal customers. Overall, online lead generation is essential because it helps businesses generate a consistent flow of potential customers, improve targeting and cost-effectiveness, measure and optimize marketing efforts, build relationships, and gain a competitive advantage in the digital marketplace. https://lnkd.in/ebqQiXD5

B2B Inbound Marketing: What You Need to Know in 2023 and Beyond @serpstat #seotools #seotips #Marketing #digitalmarketing #socialmediamarketing #marketingtips #contentmarketing #OrganicTraffic #InfluencerMarketing #seo #seomarketing #seoservices #seoproblems #seoexpert #seoagency #seoconsultant #seostrategy #seobaby #seocompany

Key Sales and Marketing Strategies for B2B Markets B2B (Business-to-Business) marketing differs from B2C (Business-to-Consumer) marketing in terms of complexity, longer sales cycles, and long-term relationships. B2B markets require tailored sales and marketing strategies that align with the needs of businesses and their clients. Here are the key sales and marketing strategies for B2B markets: Content Marketing Valuable Content: Provide educational and valuable content that addresses clients' challenges and needs. White Papers and Research Papers: Publish technical articles and research papers to showcase expertise and deep industry understanding. Search Engine Optimization (SEO) Keywords: Focus on keywords that potential clients use to search for solutions to their problems. Website Optimization: Optimize the company website to appear in the top search engine results. Email Marketing Email Lists: Build and manage email lists of potential and existing clients. Newsletters: Send regular newsletters containing valuable information and special offers. Social Media Marketing Professional Platforms: Focus on professional social media platforms like LinkedIn to connect with other businesses. Visual Content: Share visual content such as videos and infographics to explain products and services. Webinars Educational Webinars: Organize webinars to educate the target audience about products and solutions. Direct Interaction: Use webinars as a means to directly interact with potential clients and answer their questions. Paid Search Strategies (PPC) Google Ads: Use Google Ads to drive traffic to the company website. LinkedIn Ads: Utilize LinkedIn Ads to target specific companies and industries. Customer Relationship Management (CRM) CRM System: Use a CRM system to track potential clients and manage sales. Data Analysis: Analyze available data to understand client behavior and improve sales strategies. Testimonial and Review Marketing Testimonials: Display testimonials from satisfied clients to increase trust and credibility. Reviews: Collect and publish client reviews on the website and other platforms. Event and Conference Marketing Trade Shows: Participate in trade shows and conferences to directly engage with potential clients. Sponsorship: Sponsor industry-related events to increase brand awareness. Public Relations (PR) Strategies Press Releases: Issue press releases about new products and partnerships. Media Relations: Build relationships with the media to cover company news and developments. Implementing These Strategies By utilizing these diverse strategies, B2B companies can enhance their market presence, increase brand awareness among clients, and build strong, sustainable relationships with potential and existing clients. These strategies contribute to growth and an increased return on investment (ROI) for companies in B2B markets.

What is B2B lead generation? 🔺B2B lead generation is a process of identifying and creating the interest of potential customers to purchase a new product or service for any business so that prospects can be converted into real customers. In B2B lead generation, customers are always business organizations who have interests in your products or services and they are your target audience. B2B (Business to Business) lead generation is just opposed to B2C (Business to Customer). Unlike B2C, the leads you generate through your marketing strategies are other businesses and not customers. There are different methods of generating B2B leads and the most common ways are Email Marketing, Organic Search (SEO), Social Media, PPC, (Paid Advertising), Telemarketing (Cold Calling), AI Lead Generation and more.

Ramp up your lead generation and gain a competitive edge with these essential B2B marketing tactics. #semrush #digitalmarketing #seo #socialmedia #contentmarketing