Digiday’s Post

It will be interesting to see what the agency hold co. model in RMN looks like at scale. While hold co's have been good at converting ad tech into new profit centers, it’ll trickier in the RMN space where they will be inserting themselves in the retailer/brand relationship and where the supply-side, i.e. RMNs, have substantial leverage (less of an issue when dealing with brand & non-endemic dollars vs. co-op or shopper). I think independent agencies should lean in here and leverage RMN ad tech to gain a foothold - particularly in categories where the mid-to-long tail of retail still matters.

As retail media spend surges, the blockbuster deal is an attempt to position the two longtime rival companies to better compete and help solve the fragmentation challenge brands are facing. #advertising #retailmedia #cpg

With the growth of e-commerce, retail media has emerged as one of the fastest-growing sectors in advertising. “In 2025, we expect to see more RMNs include in-store (both digital and physical signage), CTV, and creators as vital parts of their media strategy,” shared our General Manager of Retail Media, Leah Logan . Hear more from Leah and other industry leaders in this compelling article from Forbes. #RetailMedia #RMN

Taking a look back at advertising in 2024, last year’s trends point to a few opportunities for progress this year. Here’s some insight into how digital advertising might evolve in key areas like programmatic buying and retail media: https://bit.ly/3WExWoZ #digitaladvertising #advertisingtrends #retailmedia #programmatic #mediabuying #adPlanet

Exciting News!! 📣 RE/MAX and Basis Technologies are teaming up to launch a new and powerful retail media network. This partnership, which combines the programmatic expertise of Basis and the vast reach of RE/MAX's global presence, will enable marketers to seamlessly connect with consumers at critical decision-making moments throughout the homebuying and selling process. "The interest in advertising from a company such as Re/Max shows that more sectors are joining the commerce media movement to capitalize on their unique consumer data." This partnership marks the beginning of what is possible, with broader ambitions and expansion planned beyond programmatic ads in the years ahead. This announcement serves as a powerful reminder of the importance of data ownership in today’s digital marketing landscape and the new opportunities it can unlock when trusted partners are in place. #programmaticadvertising #digitalmedia #realestate #retailmedia #dsp #remax #basistechnologies #dataownership #firstpartydata

As more brand advertising dollars flow into the programmatic ecosystem, industry players on both sides are increasingly demanding greater transparency and efficiency throughout the supply chain. Media buyers have begun optimising their supply paths to ensure every dollar of ad spend is impactful. As a result, the concept of supply-path optimisation (SPO) has evolved. Here's what Amélie Grenier-Bolay, country manager – Italy and MENA, PubMatic had to say. #Advertising #Programmatic #SupplyPathOptimisation #Transparency #Accountability #Efficiency #ROI

Retail media is rapidly evolving, becoming digital’s fastest-growing channel by leveraging customer data to attract ad dollars amid signal loss. According to Peter Adams, Retail Dive, as retailers transition from onsite to offsite advertising, the challenge intensifies. Offsite advertising in areas like connected TV and social media offers significant potential but also poses risks, including transparency issues and diminished value propositions. Despite these challenges, ad spending on offsite programmatic retail media is projected to reach $20 billion this year, up from $7.5 billion in 2023. Leading companies like The Walt Disney Company are enhancing connected TV campaigns through partnerships with major retail media networks. However, as onsite inventory becomes limited, offsite advertising offers nearly unlimited potential, drawing interest from diverse advertisers, including financial services and automotive sectors. Retail media’s growth trajectory remains promising but faces scrutiny. With ad sales becoming a critical part of earnings discussions, the pressure is on for retail media networks to deliver on their promises. As the industry navigates these changes, the balance between short-term profits and sustainable growth will be crucial. #HalifaxWest #WinTogether #capitaladvisory #MandA #restructuring #operatingadvisory https://lnkd.in/gpvmXzc6

In the world of media buying, balancing quality with scale isn’t easy. At Advertising Week NY, our Vincent Meyer and Jounce Media Media’s Chris Kane shared strategies to cut through chaos and reach real users. 📣 Discover how transparency and planning make all the difference in our blog. 📝 https://ow.ly/Nmj650TYqIP #AdvertisingWeek #MediaBuying #BrandSafety #AdPerformance

Retail media is increasingly becoming both distinct advertising propositions in their own right and hubs that enhance other media and ad streams – working out where yours sits is one of the biggest challenges for 2025, says Lee LeFeuvre, Chief Commercial Officer, SMG #retailmedia #retailmedianetworks

According to GroupM's latest 'This Year, Next Year' #advertising forecast, UK #retailmedia advertising revenues are expected to account for 12.8% of total UK ad revenues by 2029. In our new insights report together, we explore how brands can unlock opportunities in retail media next year and beyond. Featuring insights from GroupM's Nidhi Shah and David Fieldhouse among other industry leading voices. https://lnkd.in/equh9iwP #sponsored