Digital Turbine’s Post

✂️ Trimming for Impact ✂️ In our recent poll on video emissions, we uncovered a significant opportunity to reshape our media strategy. With 70% of emissions from a 30-second ad coming from viewers watching less than 2 seconds,  it's evident that our choices can wield substantial influence! 🎬 Make Every Second Count: Reduce emissions by keeping videos concise! Media best practices emphasize the critical first 3 seconds, where most users drop off if not engaged. Trimming even 10 seconds from a 40-second video can significantly improve engagement and reduce environmental impact. Analyze your ads to optimize these crucial seconds for efficiency and audience retention! 📈 Optimizing Media Plans: How long do engaged users watch your videos on average? By examining viewer engagement at different completion stages (e.g., 25%, 50%, 75%), you can identify optimal video lengths. Streamline content without compromising your message to effectively reduce your carbon footprint and enhance the impact of your ads. For a clear and detailed analysis, leverage TikTok's "video insights" feature to visualize engagement and optimize your video strategy effectively! 🌱 Let’s lead change towards sustainability in the digital sector. Together, we can create a more efficient, eco-friendly digital landscape! #DigitalSustainability #VideoAds #CarbonFootprint #Sustainability #DriveChange #MediaPerformance

So people are aware of your brand ... now what? It’s time for Engagement, which is where you’ll forge meaningful connections with all your audiences. This is part tactical and artful. Tactically, you’ll want to fine-tune your ads to invite interaction. Artfully, you’ll want to provide an honest, engaging intro to your brand’s sustainability story to spark interest. We can show you how. 💬 #EngagementGoals #UserJourney

New research finds a huge quality gap in digital creative and shows marketers how to drive better brand and performance results by applying well-known marketing truths. Learn more in Kantar's new report, A new era of storytelling: Inspiration for today’s brands. In partnership with Meta and CreativeX, this groundbreaking research reveals which creative levers drive greater ad effectiveness on mobile devices and beyond. Download the report today: https://lnkd.in/eChC5ygA

Captivating Clients’ Interest, Driving Their Success At Blue Ocean Creatives (BOC), we believe in building strong partnerships with our clients. If they’re not completely satisfied with how their project is progressing, we take the time to listen and understand their needs. Sometimes, the most valuable insights come gradually, as clients reflect on their goals and expectations. It’s through these conversations that we uncover what truly matters to them. We know that not everyone is clear on what they need or how to articulate their feedback at first. Some may take time to define their goals, and that’s where our expertise comes in. We guide them through the process of discovering what works best, turning challenges into opportunities for growth. The real reward for us is seeing our clients thrive—when they gain clarity, overcome obstacles, and achieve their vision. There's nothing more fulfilling than knowing our work has helped them unlock their potential. At BOC, we’re committed to ensuring that no one is left behind in today’s digital world. That’s why we offer comprehensive social media management services, empowering businesses to engage with their audiences, create real impact, and drive visible change. Together, we can navigate the complexities of the digital age and help you stay ahead. Let’s transform your digital presence and make a meaningful impact. #DigitalTransformation #SocialMediaManagement #CustomerSatisfaction #ClientCollaboration #BusinessGrowth #BlueOceanCreatives #EmpowerYourBusiness #VisibleImpact

In today's world, marketing and advertising create 3% of global carbon emissions directly and then drive demand for much of the other 97%. We need to proactively do the responsible thing and take action. But we also need to do that collaboratively and not create more of a problem with fractured and siloed efforts.    That’s why we’re thrilled to be joining the Ad Net Zero US community, aligning with others from across the ad industry to develop and stand behind standards and common measurement frameworks so that emissions from advertising—especially from media—can be consistently measured and reduced. And so that brands and agencies have better tools and resources to drive more sustainable consumer behavior. Sightly's Brand Mentality® Platform is about staying on top of moments within key aspects of industry, such as sustainability, in real-time. We will help surround the correct influencers and content that align with the brands mission around this initiative. Its fast and efficient capabilities with the power of AI allow us to ensure we are creating the most insightful and correlated data possible both around sustainability and in general, while keeping our processes within the measurements necessary to reduce our emission numbers and do our part in the sustainability efforts of Ad Net Zero and the entire industry. At Sightly, we're committed to doing what's right and we have a full work from home/remote team. We have stayed true to this when we closed our offices during the pandemic. This is a major step in helping on the sustainability front. PLEASE let us know how we can help brands with both intelligence and paid media capabilities around this important topic. Rachel Schnorr John Osborn Jean-Marc Papin Annalise Curvelo Maeve Gordon Helena Denny Walt Cheruk Marissa Price (Rubinfeld)Ben LambertEmily Korengold Michele Ching Elizabeth Shevins Alexander Babatunde David Murnick Robert Helstrom Dave Greenberg Wendy Hidenrick MS Yale Cohen Elijah Harris Eric Shih Justin B. Daniel Pineda Danielle Calciano Angelina Eng Olivia D'Amato Jacob Miesner Christine Heck (Booth) #sustainability #maketheworldabetterplace

New research finds a huge quality gap in digital creative and shows marketers how to drive better brand and performance results by applying well-known marketing truths. Learn more in Kantar's new report, A new era of storytelling: Inspiration for today’s brands. In partnership with Meta and CreativeX, this groundbreaking research reveals which creative levers drive greater ad effectiveness on mobile devices and beyond. Download the report today: https://lnkd.in/gFrEbva7

New research finds a huge quality gap in digital creative and shows marketers how to drive better brand and performance results by applying well-known marketing truths. Learn more in Kantar's new report, A new era of storytelling: Inspiration for today’s brands. In partnership with Meta and CreativeX, this groundbreaking research reveals which creative levers drive greater ad effectiveness on mobile devices and beyond. Download the report today: https://lnkd.in/gTPEkrt5

New research finds a huge quality gap in digital creative and shows marketers how to drive better brand and performance results by applying well-known marketing truths. Learn more in Kantar's new report, A new era of storytelling: Inspiration for today’s brands. In partnership with Meta and CreativeX, this groundbreaking research reveals which creative levers drive greater ad effectiveness on mobile devices and beyond. Download the report today: https://lnkd.in/ee7wE-Bj

New research finds a huge quality gap in digital creative and shows marketers how to drive better brand and performance results by applying well-known marketing truths. Learn more in Kantar's new report, A new era of storytelling: Inspiration for today’s brands. In partnership with Meta and CreativeX, this groundbreaking research reveals which creative levers drive greater ad effectiveness on mobile devices and beyond. Download the report today: https://lnkd.in/gknsr2jN

New research finds a huge quality gap in digital creative and shows marketers how to drive better brand and performance results by applying well-known marketing truths. Learn more in Kantar's new report, A new era of storytelling: Inspiration for today’s brands. In partnership with Meta and CreativeX, this groundbreaking research reveals which creative levers drive greater ad effectiveness on mobile devices and beyond. Download the report today: https://lnkd.in/di_Hmt_3