Digital Dealer Conference & Expo’s Post

🚗 Don't worry, we promise we're not fibbing - April 4th is National Tell a Lie Day! But when it comes to our custom night drop envelopes, the only thing we're telling you is the truth: they're a game-changer for your dealership repair shop. Say goodbye to tangled paperwork and hello to streamlined efficiency, all at a low cost. Order today at dealermarket.com #NationalTellALieDay #TruthInAdvertising #EfficiencyIsNoJoke 🛠️🔧

Stop talking about why your customers can’t buy and start asking yourself this question…. - What do we need to do to make this a deal? Continually talking about the customer only wanting to put $X down or only wanting to pay $X a month or wanting $X for their trade “because Carvana said it’s worth that much) doesn’t help you sell that customer a car. So far, you asked the customer to buy and they said “No”…. Change the question you’re asking yourself then change the question you’re asking the customer. You just may get a different answer. 😉

Welcome to the 'Question Box'—where we turn confusion into clarity! Discover how Coverage in a Click helps Dealerships expand F&I to the service drive and beyond. #FromConfusionToClearness #DealerSolutions

Shifting economic conditions are changing the auto retail landscape. I have the latest insights on how dealers can turn uncertainty into opportunity. #automotivenews #automotive #automotiveindustry

Whoa. This is a real photo of a dealer. It is not a stock photo that I randomly googled. Out-of-State vehicle transactions have been on the rise due to digital retailing and just overall online sales trends. I am sure you are already running a carfax or NMVTIS, but that provides little information on the actual details of that registration and title. Until you are able to verify lien status and registration and title details, you are going blind. This leads to titling issues down the road, and that means more risk, more work, and more upset customers! Lucky for you, we have a solution to bring visibility to these out of state deals (pun intended) 😎

🌟 Dare to Compare Service: A Winning Strategy for All Customers! 🌟 Great idea from Les Silver. Here us how I would communicate if I was the dealer. At Harris Motors, our "Dare to Compare" price strategy is designed with YOU in mind. Whether you're a new or loyal customer, here’s why it works for everyone: Transparency and Trust 🕵️♂️: We believe in honest pricing, helping you make informed decisions without any hidden surprises. Quality Assurance 🛠️: Compare prices and see the unbeatable value in our top-quality products and services. Exclusive Benefits 🎁: Enjoy special perks and warranties that come with choosing quality over the lowest price. Customer Loyalty Rewards 🤝: Our loyal customers benefit from additional discounts and offers, making it a win-win! Discover the difference with our "Dare to Compare" strategy. Make smart, value-driven choices and see why so many customers trust us for their needs! #DareToCompare #SmartShopping #CustomerFirst #ValueOverPrice #bell2bell

Dealers - PLEASE stop doing this. While I hear this approach less and less these days, it still baffles me when I hear of a dealership that requires their sales consultants to collect considerable amounts of transactional info from a customer before agreeing to even show them a car. This includes things such as: Will you be purchasing/financing? What type of down payment will you be committing to? What is your monthly budget? What is your credit score? If you like the vehicle, will you commit to purchasing today? These are, of course, necessary details to uncover at some point before the sale is complete. But your customer JUST walked in the door, and this is how you’d like to start the conversation?! Imagine showing up at someone’s potluck with a dish you’ve taken time to prepare. The moment the front door opens, you’re confronted with a rapid-fire list of questions: What did you bring? Is it an entree or a dessert? How many people will it feed? What kind of a cook do you consider yourself? If people like this dish, will you commit to bringing it again to our next potluck? Would you want to stay at that party? Or would you turn right back around, get in your car and peel out down the road? CHILL. I get that the car industry can be a stressful place. Managers have numbers they need to hit, and they want to cut down on the guesswork with their customers so they can prioritize their time with folks who are imminently in the market. But by going transactional too early, you wind up turning off a lot of potential customers who’d like to feel like they are more than just a number. And often times, all that takes is getting to know them a little bit first before we “get down to business.”

Dealerships have a choice to make - surrender to defection or create value for consumers that crave vehicle safety, quality servicing and a partner in the automotive business. If your customer retention strategy does not stand head and shoulders above retail service providers or competing franchise dealers, then do something about it now while you still can. Let Recall Masters, Inc. show you what we're doing for stores just like yours to drive 5X more VINs back to the dealership for service through recall management and the amazing engagement achieved with our R+ retention solutions. Nothing changes if nothing changes! #recallmasters

🔍 DEALERSHIP PROFIT ALERT: ARE YOU LOSING OUT? Every year, dealerships lose significant revenue to competitors like Jiffy Lube, AutoZone, and other non-OEM shops. These businesses capitalize on service opportunities that could be yours. Why is this happening? - Customers seek convenience and affordability. - Non-OEM shops offer aggressive marketing and promotions. - Lack of unique value propositions from dealerships. How ForeverDealers Can Help: - Lifetime Battery & Key Protection: Keep customers coming back with unbeatable service offerings. - Increased Service Retention: Our programs are designed to enhance loyalty and repeat business. - Boosted F&I Profits: Dealers report increased profit margins with our easy-to-sell products. Join the ranks of successful dealerships who have turned the tide! Don't let your profits slip away. Discover how ForeverDealers can transform your service department into a profit powerhouse. 📞 Contact us at (925) 288-8900 or visit https://lnkd.in/gFXsB4Qs to learn more. #DealershipSuccess #AutomotiveIndustry #ServiceRetention #FandIProfits

Shifting economic conditions are changing the auto retail landscape. I have the latest insights on how dealers can turn uncertainty into opportunity. bit.ly/3WfRqB1