Digitalis’ Post

If you want an insight into where innovation in the online search experience is heading, then OpenAI’s recent prototype, SearchGPT, sets out a new direction for AI-powered search engines. This launch has been a catalyst for change, with other companies driving to develop their own version of Generative AI search, not least Google with its ‘AI Overviews’ feature. In the latest issue of our newsletter, Digitalis associate director, Tom Whitley, investigates SearchGPT’s challenge to traditional search engines and considers what motivations users may have for switching. Read the full article here: https://lnkd.in/egDZj-hR If you would like to subscribe to our next Digital Briefing, please click here https://lnkd.in/eJy3h3zu #AI #ChatGPT #SearchGPT

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