Nurlan Urazbaev’s Post

What Does The Walmart-Vizio Deal Mean For Retail Digital Signage? Both Not Much And Maybe A Lot (16:9): by Dave Haynes. Walmart is buying VIZIO for $2.3 billion to get quick access to some 18 million active accounts on its smart TVs, via a platform and TV operating system called SmartCast. That platform gives Walmart a way to reach consumers at scale on connected TVs, a medium that is rapidly overtaking more traditional […] #DOOH #digitalbillboards #digitalsignage

FYI: What Does The Walmart-Vizio Deal Mean For Retail Digital Signage? Both Not Much And Maybe A Lot (16:9): by Dave Haynes. Walmart is buying VIZIO for $2.3 billion to get quick access to some 18 million active accounts on its smart TVs, via a platform and TV operating system called SmartCast. That platform gives Walmart a way to reach consumers at scale on connected TVs, a medium that is rapidly overtaking more traditional […] #DOOH #digitalbillboards #digitalsignage

ICYMI: What Does The Walmart-Vizio Deal Mean For Retail Digital Signage? Both Not Much And Maybe A Lot (16:9): by Dave Haynes. Walmart is buying VIZIO for $2.3 billion to get quick access to some 18 million active accounts on its smart TVs, via a platform and TV operating system called SmartCast. That platform gives Walmart a way to reach consumers at scale on connected TVs, a medium that is rapidly overtaking more traditional […] #DOOH #digitalbillboards #digitalsignage

ICYMI: What Does The Walmart-Vizio Deal Mean For Retail Digital Signage? Both Not Much And Maybe A Lot (16:9): by Dave Haynes. Walmart is buying VIZIO for $2.3 billion to get quick access to some 18 million active accounts on its smart TVs, via a platform and TV operating system called SmartCast. That platform gives Walmart a way to reach consumers at scale on connected TVs, a medium that is rapidly overtaking more traditional […] #DOOH #digitalbillboards #digitalsignage

What Does The Walmart-Vizio Deal Mean For Retail Digital Signage? Both Not Much And Maybe A Lot (16:9): by Dave Haynes. Walmart is buying VIZIO for $2.3 billion to get quick access to some 18 million active accounts on its smart TVs, via a platform and TV operating system called SmartCast. That platform gives Walmart a way to reach consumers at scale on connected TVs, a medium that is rapidly overtaking more traditional […] #DOOH #digitalbillboards #digitalsignage

The best part of these amazing numbers is how the Wi-Spot can break this data down for a Brand or Retailer. Do you want to know how many impressions your Soda brand received on the Saturday after the new national TV ad launched?? Wi-Spot can do that and much more! Dynamic video ads at the shelf + powerful analytics makes the Wi-Spot a perfect addition to any in-store media network. #marketing #innovation #retail #retailmedia #retailtechnology  #retailinnovation #digitalamarketing #grocery #digitaladvertising  #digitalsignage #wireless #wirelesscharging #wirelesspower #retailtech  #digitalooh #conveniencestores #qsr #groceryretail #shoppermarketing

3 strategies to maximize return on retail media networks. By merging digital displays with retail media networks, in-store signage becomes a new channel to create a connected shopping experience, captivate shoppers and generate new revenue streams. http://ow.ly/FUt4105f0rE

If you’re like me, you can’t stop thinking about Vizio TVs, especially after Walmart announced it's purchasing the brand for $2.3 billion. 💰 What sort of presence does the TV brand, turned Walmart financial line item, have out in retail? 🤔 This video reveals that there are 36% fewer Vizio TVs available YoY & 61% less compared to the brand's peak in late 2021. 📉 Vizio's new stance as a vehicle for Walmart ad dollars may also mean that there will be fewer retailers even carrying Vizio TVs in the future. 📺 https://lnkd.in/gF85rcm4

We are doing some things differently with Localogy's This Week in Local podcast. We are now posting two short episodes per week, each maybe 15 minutes long, give or take. My co-host Michael Boland and I take on one topic in each episode. The pod has transitioned from a fast and fun weekly pod into a faster and even more fun 2X per week show. What hasn't changed is my approach to these episodes. In the work I do, it's very tempting to pretend to know everything. And I'll admit to having a bit of a know-it-all personality. Yet it's a huge mistake to fake knowledge you don't yet have. Instead, I ask questions as any curious person would. And learn along with everyone who's listening. I hope this comes through in the conversation Mike and I have in today's episode about retail media. It's a topic that I find very interesting, but I am far from an expert in it. Also, retail media will be a big topic at next week's L24 Conference in Arlington, TX. Let's catch up there. Please enjoy and share what you think of the podcast, the new format, or whatever is on your mind. #podcasts #podcasting #thisweekinlocal #localogy #interviewing #retailmedia #retail #walmart #L24 #conferences #thoughtleadership

Article Highlights: The retail giant is in talks to buy smart television-manufacturer Vizio for more than $2 billion. The deal talks demonstrate the importance of consumer data and ad space for major retailers as they build out their ad businesses and compete with Amazon. There is also more competition among retailers hunting for ad dollars with companies including Best Buy, Kroger and Instacart jumping into the business. Advertisers continue to shift dollars into the retail media space, which is expected to hit $59.6 billion in U.S. ad revenue this year, up almost 30% from last year, according to Insider Intelligence. The mounds of data that retailers have has made them even more attractive to brands in the wake of Apple’s policy changes in 2021 that required apps to ask users if they want to be tracked. Apple’s move has dented some tech platforms’ ability to prove the effectiveness of their ads. Retailers have stepped in with their data that can help brands target ads and measure the outcome of the pitches. Walmart gets most of its U.S. revenue from its grocery business, which typically has low profit margins. Executives see the Walmart Connect ad unit as a path to heftier profits and a way to generate cash beyond the company’s longtime engine of selling goods through stores. Walmart, including its Sam’s Club chain, has historically been Vizio’s largest customer. Vizio is historically the largest television brand sold at Walmart by sales. The discussions between Walmart and Vizio are ongoing, and a deal may not happen. #walmart #vizio #digtalmarketing #advertising