Digital Trends Media Group’s Post

Retail Media, but not as we understand it, I wonder how many retailers use Retail Media in the same way as Amazon? #RetailMedia, #Amazon, #AdvertisingTechnology, #BusinessStrategy, #DigitalMarketing, #AI, #CustomerExperience, #RetailInnovation, #Ecommerce, #MarketingTrends

In a recent discussion on the evolution of retail media, Colleen Aubrey delivered insightful critiques against conventional definitions that have often limited our understanding. Traditionally seen through the lens of filling product selection gaps in platforms like Amazon, retail media has now transformed into a powerful tool that significantly enhances the customer shopping journey. Aubrey highlighted an important shift from the linear, search-driven advertising models to a more dynamic and iterative approach. This transformation in retail media fosters a discovery-oriented experience, which is not just about searching but about exploring and engaging. By aligning closely with customer intentions, retail media turns every interaction into a potential decision-making moment. This broader understanding urges us to think about how we can leverage retail media not just as an advertising space but as an integral part of enhancing customer experience and engagement. Let’s dive deeper into how we can harness this approach to truly meet our customers at every step of their journey. #amazon #RetailMedia #CustomerJourney #DigitalMarketing #InnovationInRetail "Retail media at Amazon is not just about advertising but about making it a core part of the shopping experience." - Colleen Aubrey https://lnkd.in/dziw23by

Booming quick commerce platforms spot a big surge in ad revenues - The Economic Times: Quick commerce firms need to keep improving technology to provide brands with data on outcomes, said industry executives. ... big surge in ad ... #bigdata #cdo #cto

Rethinking Brand Budgets in 2025: Shifting The Focus from Brand.com to Retailer.com As consumer expectations and retail media strategies change, brands are starting to reallocate brand.com budgets to retailer.com platforms, like Amazon and Walmart. By doing so, brands and agencies can create a smoother path to purchase for consumers. Instead of sending consumers to brand.com sites that redirect them to retailers, using 'Where-To-Buy' software, brands and agencies can now reach high-intent shoppers directly on Google, leading them straight to retailer.com. This shift not only aligns with consumer demand for a seamless shopping experience but also maximizes brand budgets to be more performant. By deepening investments in Google and Meta Ads to retailer.com, brands can leverage platforms where consumers already prefer to purchase, reducing the path to purchase and creating a better consumer experience. Ampd's Role in Leading this Change: Ampd’s technology empowers brands and agencies to capitalize on this shift with Google-to-retailer integrations and closed-loop keyword attribution. By connecting Channels to retailer.com, we enable brands and agencies to measure and optimize every click-to-conversion, setting the stage for unprecedented performance in 2025 and beyond. We're excited about the future and the role we play in shaping retail media innovation, as well as the brands and agencies we get to help along the way. -- #RetailMedia #RetailAdTech #GoogleAds #Amazon #Walmart #AmazonAds #WalmartAds #PPC #Google #Technology

One of my favorite things about Prime Day is the awesome data that gets shared across our community. Here are a few of my favorite sources for PD insights and analysis... Momentum Commerce - excellent dashboards and visualizations of real-time sales, category, and brand data. https://lnkd.in/g9Pfy-ab Numerator - daily insights and analysis of PD shopper behavior that includes data points on spending, popular items, demographic information of shoppers, and satisfaction with the deals. https://lnkd.in/gqyBwyXq Digital Commerce 360 - puts out daily reports, analysis, and summaries of key stats during the PD sales period. https://lnkd.in/gYGekGtM A couple of other sources for pre/post prime day insights: Helium 10 - their Hub has a 'what to expect' summary page for all things PD that's worth taking a look at. https://lnkd.in/g8JUYK5J GrabOn - 'what to expect' style roll-up page of various PD insights and analysis. https://lnkd.in/geGxRW2m DigiCommerce - shareable slide decks on PD performance, on Linkedin. For more specific and granular insights during PD and other tentpole Amazon sales events I recommend following John T. Shea, Liran Hirschkorn, Melissa Burdick, Andrea K. Leigh, Jon Derkits, and Doug Herrington here on Linkedin. Any other resources out there that track real-time PD performance and provide insights that I should know about? Please share your favorites in the comments!

Now that local brands are scurrying to implement their Amazon plans, it's very important that they create a supportive environment. This must include ad support on the platform because most shoppers will actually begin their product search on the platform. And, without a solid retail media strategy, they will almost certainly get overlooked. Incubeta's Martine Kevelham has extensive global marketplace experience, and she shares some insight about why retail media is important and how it has helped other regions where Amazon has recently launched. #Retail #RetailMedia #Marketing #Advertising #Incubeta #Amazon https://lnkd.in/dNYK_JqF

Yesterday, I have seen 17 linkedin posts about new developments in retail media and none about product detail page (#PDP) content. This isn't an isolated incident either. The digital ecosystem seems increasingly focused on #retailmedia. Since eCommerce is crucial, retail media is essential because it sustains the ecosystem. There’s profit to be made on all sides: retailers selling ads, brands effectively advertising, and the supporting agency and tech ecosystem. It’s often argued that consumers benefit from this too. We naturally gravitate towards areas we can measure, and retail media offers high measurability. For example, when I invest a dollar in Amazon, I can track its impact on my sales there. As measurement innovations continue, we’re curious about the impact on other channels. Retail media allows us to answer these questions in a granular way. While it’s not perfect, it’s relatively effective compared to other marketing forms. However, product detail page content and retail media should work hand in hand. PDPs are crucial for organic ranking and conversion rates. If you drive a shopper to your PDP, it needs to convert. But PDPs don’t seem to receive the same level of attention from the industry: 💡 78% of brands report prioritizing retail media over PDPs. 💡 Only 25% regularly update their PDPs (where relevant) for seasonal changes. 💡 Only 58% of brands have SEO-optimized PDPs at product launch. PDP-focused roles are less in demand compared to retail media roles. 💡 55% of brands aren't even experimenting with GenAI for their PDPs. At the retailer level, companies like Walmart, Target, and others are evolving their expectations for PDPs from brands. Amazon, for instance, introduced Brand Stores and continues to refine what its PDPs should include. However, these improvements are minor compared to the innovation and effort dedicated to retail media. The question is, should it be this way? #retailmedia #amazon #target #pdp

The year: 2015 The month: October Place: Seattle I'm at the Amazon HQ with Sivan M., Paul Kotas and Torben Severson discussing: "What if/s Retail Media ?! ..." When Paul described their vision and what they see - it was like hearing Search&Social&Display talking together only instead of noise and de-dup chaos - it was - music. I go back to HQ and sit with management and dev and decision is made - after coding Search, after coding Social, after acquiring Apps - we go ALL-IN on Commerce/Retail. The year: 2024 The status: "Retail Media as Top Advertising Channel with 81% Marketer Approval" https://lnkd.in/dFF44jyD ps - in case one wonders - Search and Social are still growing. All Performance, Premium Data, Scalable channels by which brands can reach their consumers are and will stay as such. All channels are now becoming Omni and all Data is Actionable Insights. A whole orchestra it appears... Omnichannel Platform for the Walled Gardens ! Signals Kenshoo Actionable Intelligence ! Skai. #Skai #omnichannelmarketing #retailmedia

Thriving in 3P means taking the initiative to market products both on and off Amazon. Recom knows how to turn that flexibility to your advantage. Between Amazon's built-in tools and Recom's proprietary technologies and data, our brand partners have everything they need to grow online. Read about it in our latest blog! #Recom #Ecommerce #3Pseller #AmazonAccelerator #AmazonAdvertising

If your brand makes 200k a month from a brand store. And a Nectar brand store redesign averages 20% increase in CVR. And a redesign usually runs around 10k. Why that redesign just got you a little under half a million more for that year, for the cost of 10k. (Nevermind if we actually took over the full-funnel advertising and your backend with full-account management, increased your efficiency, got more views, more clicks TO the brand store and your products). Then the earnings would be....I don't know. #%&@%&@& lot. Check us out: thinknectar.com #amazon #amazonads #ecommerce #shopify