Digital Voices’ Post

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11,020 followers

3w

What’s next in Influencer Marketing? ⁉️ Over the past 12 months, we have spoken to the Visionary Voices shaping the Creator Economy, and they’ve all shared their wisdom. We’ve chatted about… ✨ AI becoming an essential tool for marketers and creators ✨ The importance of brands diversifying their influencer partners to target audiences that reflect the world around us ✨ Consumers desire for relatable content, but also the convergence of influencers into traditional media spaces And SO much more! Enjoy these learnings from Jordan Schwarzenberger, Charlotte Stavrou (née Williams), Gabrielė Palepšaitė, Dominic S., Max Osborne, and Emily McDonnell. Also a huge shoutout to our clients Simon Morris, Michael Smith, Kezia Price, and Sophie Verachten, and the wonderful Jessica Joseph for taking part in Visionary Voices in 2024. Who would you like to see on the series in 2025? 👀 #visionaryvoices #influencermarketing #creatoreconomy #2025trends #2025predictions #socialmedia #AI #ROI

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I would say it's the greatest opportunity to get reach and get noise for cheap right now than it's ever been before. And that's because of TikTok and short form because there's such a decentralization of views and have reached today. If you're a brand like this is the opportunity to be going absolutely crazy on micro influencers, on organic social, on building yourself as a creator. I think influencer marketing has evolved so much, especially over the last five years, seeing how much content can change. A business tick tock shop can make or break these tiny businesses and turn them into, you know, huge giants. Is is really impressive. I mean, influence marketing is relevancy at scale. They're not just reaching an audience, they're targeting, they're reaching communities and their voice or their community was relevancy at scale, which helps you drive a lot more efficiency across every step of your farm. We have like a moment where everyone was trying to. For this really polished content. And I think that right now everyone is a bit like tired of that and we are moving that to more natural organic content with a closer connection with the influencers audience. Knowing how creative marketing and working with not just influencers who have, you know, hundreds of thousands, millions of followers, but small creators who just know how to create good content and that can really change your business. My inverse marketing. Out for 2024 is. Editing content to create this like. Picture perfect or I think people are tired of it and then also chasing likes. I think AI is going to play a role in the future of the creative economy. And it's not about AI taking everybody's jobs. It's about people becoming better at what they do, more prolific at what they do, and more efficient at what they do by using AI. Brands today understand logically that if you can spend 100,000 lbs with one creator, 50,000 lbs with one creator and you're going to get potentially X amount of views. Why would I be doing that when I could spend that 100K with 100 craters each paying them 1000 lbs and get arguably 100 times the amount of views, right? And also, I think creatively we can make some exciting new content with the AI tools that are available. This is the opportunity to be going absolutely crazy on micro influencers, on organic social and building yourself as a creator. And I think relationship they have with their audience is very important and the creators shouldn't. Forget about that. And I think now is the time to invest and be that time, be that money, be that whatever it is that you need to do to get into creative marketing, marketing cause yeah, why not.

Neve Fear-Smith

Neve Fear-Smith

Marketing Executive at Digital Voices

3w

What a line up of guests! I loved learning from you all this year.

➡️Connecting The World ➡️ Marketing DTC Brands ➡️ Helping Creators Build Brands ➡️ Creator | Leader Supreme ➡️ Fractional CMO

3w

🚀 Exciting times ahead in influencer marketing! For powerful tools tailored to creators, brands, and users, check out mybumpsocial.com! The new TikTok of the US. 🔥 #ContentCreation #DigitalMarketing #InfluencerTools #FutureOfMarketing #SocialMediaInnovation

Developing the next wave of talent and disruptive entertainment. I Co-founder of GloMotion Studios

2w

It’s funny, even in the time since these chats were filmed, there is so much that has already evolved. Merry Christmas!

Charlotte Stavrou (née Williams)

Charlotte Stavrou (née Williams)

Founder & CEO of SevenSix Agency | Influencer Marketing | Influencer Pricing | Keynote Speaker

3w

Loved chatting to you!

Founder at ThisThat - winner of best tech in influencer marketing - global leader in marketing measurement and strategy

3w

Relevance at scale 🫶

NED, Advisor, Investor

2w

Very helpful as always

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