Diitha .’s Post

🌟 Branding is my world, and I have some of the most important logos you never pay attention to! 🌟 As a sustainable graphic designer and brand strategist, I've witnessed the power of logos in shaping consumer perceptions and driving brand recognition. They're not just symbols; they're ambassadors for the values and ethos of a brand. 🔍 Here are 10 logos you'd recognize anywhere, and 10 I bet you've never paid attention to. But here's the kicker: alongside these household names are logos representing sustainability certifications that every business and consumer should know about. As Anna Lappé aptly said, "Every time you spend money, you're casting a vote for the kind of world you want." So let's cast our votes wisely by supporting brands committed to sustainability. Let's make informed choices and use our purchasing power to create a more sustainable and equitable world. Together, we can make a difference, one logo at a time. 💚 LEED🌿 B Lab U.S. & Canada Corp Certification 🌍 Fairtrade International Certification 🤝 Forest Stewardship Council (FSC) Certification 🌳 Cradle to Cradle Certification ♻️ USDA Organic Certification 🌾 ENERGY STAR Certification ⭐ Global Organic Textile Standard (GOTS)🧵 Rainforest Alliance Certification 🌿 Marine Stewardship Council (MSC) Certification 🐟 #Sustainability #BrandRecognition #LogosThatMatter #SustainableBranding

Standing out in the sea of sameness (yes blue, I'm talking to you), we have this week launched our new brand identity. Have a read or watch our short video on the brand evolution 👉 https://lnkd.in/eZ8YcGE4

♻️ Sustainable Branding ♻️ Our new line of custom totes isn’t just about carrying essentials—it’s about carrying your brand forward, day after day, year after year. 🌿 Why Choose Reusable Totes? • Eco-Friendly: Say goodbye to single-use bags! Our totes are durable, reusable, and perfect for promoting sustainability. • Enduring Brand Exposure: Every time someone uses your branded tote, your logo is on display, creating countless impressions long after the initial use. • Built to Last: Our totes are designed for everyday wear and tear, making them a reliable companion that showcases your brand for years to come. Invest in a promotional product that not only supports the environment but also keeps your brand in the spotlight. Let’s create something timeless together. 🔗 Reach out to learn more about our customizable options! #Sustainability #EcoFriendly #Branding #PromotionalProducts #ReusableBags

6 Things to Know When Building an Authentic Green Brand https://lnkd.in/gMyuKgq7

In today’s competitive marketplace, branding goes beyond a memorable logo or catchy slogan. It's about creating a lasting impression that reflects your company’s values and commitment to excellence. One powerful way to enhance your brand image is through corporate gifts. But not just any gifts—gifts that speak to sustainability and quality, such as bamboo pens and notebooks. These eco-friendly items not only showcase your dedication to environmental responsibility but also provide your clients with useful, high-quality tools they’ll appreciate and use daily. **Why choose sustainable corporate gifts?** 1. **Eco-Friendly Image**: Demonstrates your commitment to sustainability, appealing to eco-conscious clients and partners. 2. **Lasting Utility**: High-quality bamboo pens and notebooks are practical and durable, ensuring your brand stays top of mind. 3. **Unique and Memorable**: Stand out with distinctive gifts that reflect thoughtfulness and innovation. Investing in sustainable corporate gifts is more than a marketing strategy—it's a reflection of your company’s values. Make a positive impact while strengthening client relationships and enhancing your brand identity. #Branding #CorporateGifts #Sustainability #EcoFriendly #ClientRelations #BusinessStrategy #BrandIdentity

Promotional branding products, often viewed as effective marketing tools, frequently find themselves discarded in landfills shortly after their distribution. The primary reasons for this are their lack of utility, poor quality, and the overwhelming volume of low-value items given away at events. Common giveaways like plastic pens, keychains, and tote bags, while initially appealing, often fail to resonate with recipients. Once the novelty wears off, these items become clutter, leading to their inevitable disposal. To combat this issue, we focus on creating sustainable promotional products that people genuinely want to keep. By prioritizing quality over quantity, we design items that are not only functional but also aesthetically pleasing. Our approach includes using eco-friendly materials, such as recycled plastics, organic cotton, and sustainably sourced wood. Additionally, we engage in thoughtful design that ensures the products serve a practical purpose in everyday life, whether it's a stylish reusable water bottle, a durable tote bag, or a multifunctional tool. By fostering a connection between the brand and the consumer through meaningful, sustainable products, we not only reduce waste but also cultivate brand loyalty. When promotional items are valuable, durable, and eco-conscious, they become cherished possessions, avoiding the landfill and contributing positively to both the environment and the brand's image. #promotionalbranding #sustainable #branding #creative

STICK with me to find out… how grass paper labels can bring your brand closer to nature 🌿 Did you know that labels made from paper with added mown grass can highlight the natural character of your brand? This material fits perfectly into the sustainability trend, combining sustainability with a unique look and texture. Grass labels are not only environmentally friendly but also add authenticity to natural and craft products. Why choose grass paper labels? 1. Highlight the product’s naturalness If you sell organic, eco-friendly, natural, or craft products, choosing such labels can be key to building a cohesive image for your brand. The label becomes part of your product's story, signaling to customers that you care about the environment at every stage—from product to packaging. 2. Unique appearance and texture Paper with grass fibers has a distinctive, organic look and texture that immediately catches the eye, making the product appear more authentic. The material is also tactile, which adds uniqueness and encourages consumers to interact with the packaging. 3. Real sustainability Grass paper unlike most of kraft brown papers available is an authentic eco-friendly solution that reduces the use of virgin raw materials and supports the idea of a circular economy. By choosing grass labels, you not only support nature but also show that your brand operates in harmony with its principles. Grass paper labels are the perfect choice for brands that want to emphasize their care for the environment and bring their products closer to nature. It’s not only an eco-friendly option but also a great way to make your product stand out from the competition. If you're looking for a way to bring your brand closer to nature, consider grass labels. Comment if you would like samples of your labels printed on grass paper and I will get it organized for you absolutely FREE of charge.

STEP UP YOUR BRAND GAME WITH LOOPPER’S SUSTAINABLE SOCKS! 🧦✨ Looking for a promotional item that speaks to both style and sustainability? Loopper’s custom socks are here to elevate your brand, one step at a time! Crafted with GOTS-certified materials and organic cotton, these eco-friendly socks not only look great but feel great too—both for your feet and the planet 🌍 Forget the usual, forget the boring. With Loopper, your brand can shine on every pair, fully customised with your logo, slogan, or bold designs. Whether it’s for a special event, corporate giveaway, or client gift, these socks are the perfect blend of comfort and creativity 🎨 Want to take it a step further? Some of our socks even come in a scented collection, ensuring your brand doesn't just stand out—it’s unforgettable, in every sense! 🍃 At Loopper, we make sure your promotional items aren't just another throwaway. They're an experience, woven with care, sustainability, and your brand's story in every thread ✨ Ready to walk your talk? Discover more: https://lnkd.in/emDf3hrq #customsocks #Loopper #sustainablepromotions #organiccotton #GOTS #brandvisibility #uniquegiveaways

🌿 Building a Green Brand Identity: Standing Out with Purpose 🌿 In today’s eco-conscious world, a green brand identity is more than a trend—it’s a commitment. A strong, authentic green brand not only attracts like-minded customers but also inspires loyalty and trust. Here’s how to start building a brand identity that reflects your sustainable values: 1. Define Your Green Mission: Clearly articulate what sustainability means to your brand. Whether it’s reducing waste, conserving resources, or supporting ethical practices, having a defined mission sets the tone. 2. Source Responsibly: Use sustainable materials, ethical suppliers, and eco-friendly production methods. Customers notice (and appreciate) brands that walk the talk. 3. Be Transparent: Share your sustainability journey, including both achievements and challenges. Transparency builds credibility and shows that your commitment is genuine. 4. Involve the Community: Engage your audience by supporting causes and initiatives that align with your mission. This might mean sponsoring environmental events or partnering with green organizations. 5. Tell Your Story: Share the “why” behind your green brand. Whether through social media, your website, or product packaging, an authentic story resonates deeply with conscious consumers. Building a green brand identity is an ongoing process that requires consistency, authenticity, and passion. 🌍💚 A brand with purpose not only stands out in the market but also creates a meaningful impact. #GreenBrand #SustainableBusiness #EcoFriendly #BrandIdentity #PeoplePlanetProfit

🥤✨ Ever seen a Coca-Cola can so squished that the logo looks like abstract art? That's the bold visual at the heart of Coca-Cola's 'Recycle Me' campaign. In a daring departure from traditional branding norms, Coca-Cola, with WPP Open X and Ogilvy New York, presents billboards featuring their iconic logo, ingeniously distorted to resemble crushed cans—underscoring a potent message about recycling. This campaign breaks conventional logo rules to highlight Coca-Cola's commitment to a 'World Without Waste'. With ambitious goals to make all packaging recyclable by 2025 and achieve a one-to-one collection and recycling rate by 2030, Coca-Cola leverages its global recognition to promote sustainability. Who knew a crushed can could symbolize such a powerful pledge? #Branding #Sustainability #CocaCola #CreativeCampaigns #Recycling