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🚨 Time to commit to something BIG this season! 🚨 Whether you're looking to take on a massive ultra-marathon or challenge yourself to a weekly plunge, we’ve got you covered. The Cove Sports Recovery is hosting some exciting events and challenges, and NOW is the time to get involved: 🔥 8 Week Feel Fresh Challenge: Commit to one plunge session a week for 8 weeks to feel fresher, boost your energy, and recharge. Plus, you'll have a shot at winning amazing prizes like Lululemon gift cards, coffee vouchers, and more! Sign up here: 👉https://lnkd.in/g-S5CDBy 🌙 Sea 2 Sky Midnight Commuter 58 Ultra: A midnight ultra-marathon from Squamish to West Vancouver. This 58km race is designed for those who want to push their limits and experience something truly unique. Feel the cool night air, conquer the Sea to Sky, and recover like a pro at The Cove. Are you up for the challenge? 👉 https://lnkd.in/g4EEVpzj 🏃♂️ Commuter 1K & 500m Sprint: Short, fast, and intense! Whether you're racing for speed or fun, this 1km and 500m sprint (with a kids’ division!) is perfect for anyone who loves to run. And the best part? There’s prize money up for grabs, plus event shirts and hats for all participants. 👉 https://lnkd.in/g9U6MF5D ✨ Why You Should Sign Up: Whether it’s cold plunging or ultra-running, these challenges will push you outside your comfort zone and help you grow—both mentally and physically. Get fit, build a routine, and feel the satisfaction of reaching your goals. Be part of an incredible community that supports and cheers you on every step (or plunge) of the way! What are you waiting for? Sign up, commit, and let’s make this season one to remember! 💪 #FeelFresh #Sea2SkyUltra #Commuter1K #PushYourLimits #ColdPlunge #RunWithUs #TheCoveCommunity #ChallengeAccepted

Thanks to Storm Nelson wreaking havoc on my garden office just before the Easter weekend, I found myself knee deep in repair work & DIY all weekend. Amid my glamorous life, on Sunday I listened live to the full radio coverage of the 44th London Marathon. And I loved it. What sets this event apart, isn’t the location, or the 44 new world records made, but the diversity of stories behind every single participant’s journey to the starting line. I may have been spending precious downtime literally watching paint dry, but I was also vicariously running the Marathon engrossed in each & every story shared on air. From the elite to the fun runners, to the wheelchair athletes & everyone in between, few rock up to run 26.2 miles through London without a reason - that compelling purpose that has motivated them to train on the coldest & rainiest of winter days in preparation of the Marathon. And for most of us, the most interesting aspect is not the time they want to run (apart from the elites of course), or wondering if they'll all stay the course. It's the back stories that got them there. For businesses seeking new ways to connect to their audiences, build brand loyalty & create that more elusive long term customer value, story telling is a powerful tool. In my latest blog I talk more about story telling, the business benefits & look at why companies find it so hard to do: https://lnkd.in/eTVxABeW BTW: If you were one of the 53,000 strong who ran the London Marathon, or were unlucky in the 2023 ballot so ran the Manchester Marathon a couple of weeks ago instead, I would love to hear your story & know how you got on. In the meantime, congratulations, keep doing those magnesium baths & rest up! 😊 #stories #storytelling #brand #brandbuilding #purpose #values #mission

Spotlight On: Melvin Tennant, II MA, CAE, President & CEO, Meet Minneapolis, Kiwanis International, USA Gymnastics Olympic Trials 4 min read July 2024 — In an interview with #Invest:, Melvin Tennant, president and CEO of Meet Minneapolis, spoke about returning to pre-pandemic levels in #hospitality jobs, attracting new #visitors through #events and #convention planning, and the importance of #artsandculture to attracting new visitors. “We are the largest city in this region, and we have arts and culture, #sports, and restaurants, so we are trying to leverage being that hub of activity in this regi-Pon,” he said. READ MORE: https://lnkd.in/gGaqE3CT

New list of most dangerous sports, however comparisons are used to play with the rankings climbers v. jumpers v. summits? Bogus! https://lnkd.in/gVCGfKDq #GetOutdoors #EnjoyLife #EnjoytheOutdoors #VisitaPark #RiskManagement @RecreationLaw #RecLaw #RecreationLaw

How time flies! Placed based work is not a new concept, it has been with us in so many forms for hundreds of years. The concept of people coming together, to develop trust, collaboration and combined purpose is something that any society should never lose though! I'm delighted to have played a small part in the London project from it's roll out, and it is not a cliché to say it changed everything for me; personally as well as professionally. We had huge tests through working through the pandemic too; the energy and willingness people in each London coalition showed to adapt and continue to support their communities as well as each other was nothing short of amazing, and proved the appetite to innovate and deliver life changing programmes would not be stopped, they just evolved. Data can also only tell you so much. Sharing lived experiences (what was good and what wasn't), investing in local people and their knowledge, and being willing to take time and adjusting milestones were just a few areas that stand out when I consider what was achieved, and where tweaks and adjustments were required. And the work continues across the world. Having moved on to new adventures in 2022, I try to regularly check in on progress from afar, and whilst the challenges increase, it is heart warming to see continued co production to rise above barriers and create more tasty collabs, using the power of sport to make local change. Each coalition is a Sport for Good laboratory...with so many bright ideas and talented souls, just needing a little bit of support to bring their dreams to life. Onwards to the next 10 years!!

This is a shout-out to our European backers, who hail from 26 countries 🚴 Our Crowdcube campaign has got off to a great start and we’re thrilled to have backers not only from the UK but also from 26 European countries! 🌍 Currently, the European markets make up 15% of Swytch’s sales. But given that the cycling market in Europe is worth over $25Bn and is forecast to rise to $39Bn by 2028 (Source: Mordor Intelligence) we see Europe as a huge growth opportunity going forward ⚡ Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. You can learn more here: https://loom.ly/5-UNyss #Swytch #Ebike #maketheswytch

OUT OF OFFICE ON. Let’s go & run the Queenstown half marathon! 🏃♀️💨 Here's 10 interesting facts and figures that make up this year's 10th-anniversary event! - Over 12,000 registered participants taking part across five distances - The highest number of registered marathoners in the 10-year history at more than 3,000, once again making it the event with the largest marathon field in the country - Women make up 58% of the field while men make up 42% - 38 is the average age of the participants - The youngest runner is five years old, while the oldest is 88 years old - 73% of participants are first-timers to the event - 89% of participants are travelling to the event from outside the Queenstown-Lakes District - Entrants represent 91 different countries - International athletes make up 27% of entries – up 10% on last year - 700 volunteers will help make the event a success Facts & figures no supplied by; @nzsothebysrealty #QueenstownMarathon

🚀 How the LIV Golf Tour is Positively Shaking Up Golf in the USA 🚀 As a huge fan of disruptor initiatives, I believe that challenges to established institutions like the PGA TOUR are long overdue. The LIV Golf Tour has been a bold, exciting shake-up — and it's already bringing tangible benefits to the golf landscape in the USA. Here’s a look at the positive effects of the LIV Tour on golf courses and the sport at large: 1️⃣ Increased Attendance and Revenue; The LIV Tour has introduced new energy and has drawn larger crowds to courses across the U.S. This fresh level of excitement, with more fans attending events, has boosted revenue through ticket sales, merchandise, and local business. According to recent reports, attendance figures have surpassed expectations, directly benefiting host courses and surrounding communities. 2️⃣ Higher Participation Rates; LIV’s different format, focus on team play, and shorter tournament structure have piqued the interest of younger and newer fans, who may have previously felt golf was inaccessible. This shift has sparked curiosity and led to more people taking up the game, exploring local courses, and participating in the sport. 3️⃣ Financial Investments in Course Infrastructure; LIV’s tournaments have funnelled substantial resources into course renovations and event setup, leaving a positive legacy at host venues. Improved facilities, enhanced amenities, and upgraded technology help keep these courses at peak performance, benefiting members and visitors long after the tournaments have wrapped up. The LIV Tour has shown that shaking up the status quo can breathe new life into a sport — and I, for one, am thrilled to see where it leads. 💬 What are your thoughts on LIV’s impact? Do you see similar benefits, or are there other challenges they should address? 👇 Drop your thoughts in the comments. Let's discuss how disruption can drive progress in golf! #LIVGolf #GolfIndustry #SportsDisruption #FutureOfGolf #GolfCourseGrowth

Someone asked me what I thought the current state of golf was, here’s my thoughts. Embracing Inclusion, Technology, and the Future of the Game Golf is no longer confined to long rounds, exclusive memberships, and seasonal play. Thanks to the integration of entertainment and simulators, the sport is more accessible and versatile than ever before. Conflict can be a harbinger of innovation. The golf industry is currently experiencing significant shifts that challenge traditional norms but also pave the way for exciting new developments. Golf has historically been perceived as a sport for the elite. However, figures like Tiger Woods and Condoleezza Rice have played pivotal roles in making golf more inclusive. Their achievements have opened doors for women and minorities and broadened the sport's appeal. Today, a visit to a golf entertainment center showcases the diverse demographics now drawn to the game. Technological advancements are continuously reshaping golf. Tools like GolfBoostAI and sophisticated launch monitors make the game more accessible and enjoyable. These innovations are not limited to professionals; they empower anyone to contribute to and benefit from the evolving landscape of golf. Despite controversies such as the LIV vs. PGA debate, the introduction of initiatives like Black Girls Golf, PGA HOPE, and PGA Jr. camps highlights the sport's expanding inclusivity and community focus. These developments fuel my optimism and passion for the future of golf. As we embrace new technologies and challenge outdated barriers, the future of golf is poised to be incredibly dynamic and inclusive. What do you think is the most exciting development in golf today? How do you see technology further influencing the sport? #GolfRevolution #InclusiveGolf #SportsTechnology

This week I've written about one of the BIGGEST run clubs in the WORLD. Inside are 4 quick tips to growing YOUR brand, using social justice, community, running, and (of course) horny ppl.