Dinavahi Srinivasa Ranganadh’s Post

November 1st is when consumers starting to search for Christmas 🛒 🎁 giving retailers just seven weeks to make or break the Golden Quarter 💫 So, what's new this year? 🤔 📊 Penny-pinching is in. Comparison searches are up +15% YoY as shoppers seek the best bang for their buck. 👀 Look out, a double digit increase in non-branded searches, outpacing branded searches in all retail sectors, tells us customers are becoming less loyal and willing to shop around …don’t take your customers' loyalty for granted 💝 ❗Top Tip : As Prof Mark Ritson says "how you display the price is more important than the price". A compelling, clearly communicated value proposition makes all the difference. So, deck the halls with boughs of holly and remember to use Google latest AI to test, iterate and optimise how you communicate your value lock up 💸 🎄 Winning in December starts in November. Search on, and let's go and sleigh this holiday season 🛷 🚀 Sophie XO #christmas #retail #ecommerce #marketing #blackfriday #valueproposition #google #search Brendon Kraham James O'Dwyer Jacqui Owens Chandrashekhar Muralidharan Nidhi Kulkarni Hamaad Sayyed Biren Kalaria Jon Evans

Dear Retailers,   In today’s rapidly changing landscape, the buzz around retail media is growing—and for good reason. Recent reports indicate that retail media is set to surpass $100 billion in revenue in the U.S. by 2027, highlighting its growing significance in the industry. To stay competitive, it’s crucial to use digital tools that not only boost your sales but also help you tap into the expanding world of retail media dollars.   Swiftly isn’t just another tech provider. We offer solutions that go beyond basic banner ads, delivering high ROI and transparent results. The more your customers engage with our tools, the smarter and more effective your personalized marketing becomes. This is how major players like Amazon and Walmart are pulling ahead—not just by earning retail media dollars now, but by building a foundation for even greater returns in the future. If you don't act soon, there will come a time when the tech and personalization gap between you and these retail giants will be too great to overcome.   We hear your concerns about competing with giants like Walmart, Amazon, and Kroger. The reality is, without a strong digital presence, it's becoming harder to keep up. But here’s the good news: You don’t have to tackle everything at once. Start small—pick a feature, see the results, and build from there. There’s no quick fix, but by focusing on what drives your customers to buy more, you’ll begin to close the gap.   Remember, the massive retail media dollars reported by Amazon and Walmart are a byproduct of their top-notch digital shopping experiences. They didn’t start with retail media—they started with tools that created those opportunities. You can do the same.    Let Swiftly help you claim your share of retail media revenue. A demo is just a click away: https://shorturl.at/vegFS

"Retailers love e-commerce because of the massive amount of consumer data they can acquire. It’s possible to see how users navigate to your site, how much time they spend there, which pages they view, how long it takes a customer to buy, and what specific ads or marketing messages spur them to purchase. But here’s what many retailers don’t know: You can access the same level of data about physical stores. How?" 🤔 Find out this and other retail insights in the article below: https://lnkd.in/gzJJpPG4. #RetailTransformation #DigitalRetail #InStoreExperience #RetailTech #RetailInnovation #SamsungRetail #RetailTrends #CustomerExperience #retailinsights

Data suggests that online shoppers are holding on to make that big purchase until later in the year. There still is that price conscious shopper who 'window shops' up until Q4, when they eventually pull the trigger during sale season. What does this mean for e-Commerce businesses? NOW is the time to push brand awareness to your top of funnel audience. You need to be top of mind when a customer is ready to make a purchase down the road. Also, according to Caila Schwartz, director of consumer insights and strategy for retail and consumer goods at Salesforce, “One of the top factors driving decision-making is whether a consumer can earn and redeem loyalty points. That’s a value play for this price-conscious shopper today.” Driving e-Commerce purchase decision making these days requires brands to be seen frequently when someone is in the market for your product (Google search results, social media ads, etc.). It's also critical for shoppers to feel a sense of trust and transparency with your brand and a consistent message being conveyed across all marketing platforms. See the article attached to this post to learn more on why consumers are waiting until later in the year to save their big shopping moments. 👇 #brandawareness #ecommercetips #onlinemarketing #marketingtips

Capitalize on your shopper data with rich insights to create revenue driving opportunities, all through the year. Consumer touch points are always crucial, not just during the holiday season!     Here’s how your data can enhance brand-consumer connections beyond seasonal campaigns:     📈 Cadence or frequency of purchases can identify re-engagement opportunities.    📈 First party customer data like birthday’s, membership anniversaries, etc. create personalized interactions which supports brand loyalty.    📈 Purchase history insights can drive promotional deals or complimentary offerings that incentivize consumers and strengthen relationships.  Learn more on our blog and get the most out of your ROAS with our retail media network, Rippl: https://lnkd.in/daF5QYsY

In the buildup to Shoptalk Fall 🍁 we've published a new deck of industry-wide benchmarks for retailers. Here's one of the charts showing a breakdown of the US #retail market. The 3rd and 4th horizontal bars below are arguably the most interesting. 𝗦𝗮𝗹𝗲𝘀 𝗯𝘆 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 Physical D2C—that is, sales through branded physical retail stores like Nike's—drive 2.6% of total US retail sales. #Ecommerce D2C—sales through a Nike.com, for example—are 2.4%. So a total of 5% of all retail is direct to consumer by brands. Generating slightly more sales than D2C, #marketplaces drive over 6% of the total. The rest is split between digital and physical wholesale (Amazon 1P, Walmart, etc.). 𝗦𝗮𝗹𝗲𝘀 𝗯𝘆 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆 If you look at the bottom bar showing category breakdown, you can see which categories dominate retail. Given high price points, auto & auto parts take the biggest chunk of the market. Then with a different set of drivers—frequency & volume of purchases—food & beverage come in as the second largest category. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗳𝗶𝗿𝘀𝘁 𝗳𝗼𝗿 𝘂𝘀. 𝗣𝗹𝗲𝗮𝘀𝗲 𝘁𝗲𝗹𝗹 𝘂𝘀 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸! There's tons more data in the report collection written by Senior Analyst Blake Droesch. The new EMARKETER report is called 𝗥𝗲𝘁𝗮𝗶𝗹 𝗮𝗻𝗱 𝗘𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗦𝗮𝗹𝗲𝘀 𝗕𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸𝘀: 𝗤𝟰 𝟮𝟬𝟮𝟰: 𝘍𝘰𝘳𝘦𝘤𝘢𝘴𝘵𝘴 𝘢𝘯𝘥 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘧𝘰𝘳 𝘜𝘚 𝘛𝘰𝘵𝘢𝘭 𝘙𝘦𝘵𝘢𝘪𝘭, 𝘌𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘦, 𝘏𝘰𝘭𝘪𝘥𝘢𝘺, 𝘈𝘮𝘢𝘻𝘰𝘯, 𝘎𝘳𝘰𝘤𝘦𝘳𝘺, 𝘈𝘱𝘱𝘢𝘳𝘦𝘭, 𝘢𝘯𝘥 𝘞𝘰𝘳𝘭𝘥𝘸𝘪𝘥𝘦 𝘚𝘢𝘭𝘦𝘴 While the chart below focuses on a just a handful of breakouts, the full deck dives into other important metrics like Amazon vs. non-Amazon sales by category & ecommerce penetration in key countries around the world. 🌏 The report is one more in the "first-ever" category as we focus on packaging our suite of forecasts into easy-to-use decks so clients have strategic planning resources to make smart spending decisions. Last month we published a similar set of benchmarking charts for 𝗮𝗱 𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴. We'll be publishing these collections regularly—the goal is to enable brands, retailers, agencies, ad platforms & tech companies to stay updated with changing market dynamics & shift their resource allocation if needed. Thoughts on the chart—and if you're a client, the full deck? Link for clients in the comments.

Retail media is booming, projected to exceed $100 billion in the U.S. by 2027. For retailers, this growth is an opportunity—but only if you’re equipped to tap into it effectively. At Swiftly, we offer more than just tech; we provide solutions that drive high ROI and enable personalized marketing that evolves with your customers. Giants like Amazon and Walmart didn’t just stumble upon retail media success—they built it with the right tools. You can achieve this success too. Start small, see the results, and begin closing the gap. Don’t let the digital giants outpace you—stay competitive and thrive. 👉 Check out the post below from Sean Turner, Swiftly's Chief Innovation Officer and Co-Founder, to learn more about how to stay ahead in the retail media race!

I scream. You scream. We all scream for more screens. You might think that on your next shopping trip. And for good reason. Around 90% of grocery transactions still happen inside the store. The gap between physical and digital is closing. As it should be. Afterall, the winners in retail adapt to meet the changing expectations of their consumers. But what happens before customers reach the store? Let’s not forget about all the moments that happen leading up to a shopping trip. EMARKETER knows advertisers haven’t. And projects off-site retail media spending will account for $11B+ of total spend. Up 64% this year. Evidence of the need to get infront of shoppers before they hit 🧱 & mortar. Despite the transaction location data, the digital world is equally as important as in-store. 📱 And the influence of digital touch points will only continue to grow. Advertisers know that in the coming years over 70% of all retail transactions wil be digitally influenced (Forrester). For grocery, it will be key to find those influencial spaces across the web and stay right infront of customers while they are “searching for inspo” 😏 Sure, being right in a customers face when they are out checkout or inside the store is fantastic. And a wise investment. But, A planned purchase by a shopper is more sustainable than an impulse purchase. The 🔑 is being part of the plan while it’s being created by the shopper. Just ask the 88% of all shoppers who use online recipes to plan their list and build their meals each week (Chicory) Advertisers who show up inside a recipe card reach this group and stay infront of more new and lapsed shoppers in their planning moments. And it’s all done in a #cookieless environment. Don’t miss out on the paths to find your ideal customer when signal loss starts impacting your business. Check out Chicory’s hub to learn more about how to move beyond 3p cookies: https://lnkd.in/gQcHdPBA

“Want to play ball, Scarecrow?! One recent view says newly public Ibotta, Inc. is “playing with fire” due to the purchase data and retail media platform’s relationship as Walmart’s exclusive rebate management provider. I disagree – and recommend Ibotta “make hay while the sun shines” and capitalize on the Walmart partnership. It’s tricky since Walmart is also an investor, but Ibotta has an incredible opportunity to leverage their recent growth. (Article link in comments) Ibotta has benefited from the trend away from 3PD and cookies to more privacy-friendly 1PD strategies. Ibotta’s purchase data comes from a DTC consumer app where users share their receipts, and the company informs offers that CPG clients send to brand and category buyers. The Ibotta Performance Network (IPN) enables other apps, retailers and publishers to white label their capabilities without requiring consumers to be members of the Ibotta program or using their app. Walmart, nearly every CPG supplier’s volume leader, needed a solution to manage their cash rewards program. Like many leading retailers, Walmart rewards its shoppers in Walmart Cash that can only be redeemed at Walmart, as opposed to straight cash rebates. Ibotta’s deal with Walmart is exclusive. If you’re a CPG manufacturer looking to boost volume at Walmart using cash rewards, you have to work with Ibotta. Ibotta even has a form on their website that CPG clients can fill out to initiate conversations about the Walmart cash rewards program. Must be nice to have clients contact you! The risks: the article drew parallels between Ibotta and two other companies whose bespoke relationships with Walmart or a leading CPG client did not end well. Triad Retail Marketing was Walmart’s dedicated, third-party shopper marketing arm, and Audience Science was Procter & Gamble’s exclusive programmatic provider. A large portion of Triad’s business ran through Walmart. Expansion to other retailers was limited. Triad then sold its technology and engineering team to Sam's Club’s in Fall of 2019. Not a huge surprise: GroupM shuttered Triad the following April. Audience Science’s contract with P&G restricted them from working with other CPG clients, or disclosing the innovations they provided, even to non-CPG prospects. They pursued the leading companies in banking, automotive, and other verticals, but the strategy never took hold. Ibotta has a business that is separate from Walmart. They have their DTC app, CPG clients that use their data and retail media network, and many retailers looking to leverage their know-how. Job #1 is to start working with new CPG clients, and greatly expand existing relationships. Walmart and an IPO have put Ibotta on the map, but they’re building the business with data and a platform people care about – reaching known buyers based on actual purchase behavior.  Privacy-friendly and permission-based. It’s no yellow brick road, but I like their chances. #adtech #cpgmarketing #purchasedata

Convince Retail Buyers with these 5 Retail Media & E-Com Reports. E-Com and RM data can help to de-risk the decision for Retail Buyers. And as we often prepare data for Brands headed into a pitches or Category Reviews. I have seen Brands leverage online data very wisely. Here are 5 digital reports I have seen used effectively: 1. Amazon Order Reports: (Shows City, State, and Zip for every order; shows Regional Consumer Awareness. Tip: Use a pivot table.) 2. Retail Media Spend/Sales Reports. (Break this down into total monthly units you have moved across channels.) 3. Retail Media budget you will commit per new SKU launched (not a report, I know). (Break it down into exactly how many units your budget will move for the Buyer per month.) 4. Amazon Detail Page Sales by ASIN. (Shows most popular SKUs, top convertersion rates, etc.) 5. Shopify Sales, Orders, and Behavior Reports. (Can demonstrate consumer awareness, volume, regional trends, demographic, etc.) Bonus: There are probably 7 solid reports that should at least be considered from Amazon. …and several more from various Retail Media platforms. (I’ll link a more detailed post I made for you on Amazon reporting in the comments.) Just remember what the great philosopher Jerry Maguire once said: “Show. Me. The Data!” #ecommerce #retailmedia #categoryreview #cpg #cpgbrands #retailmarketing