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📺 Now also for brands: Incentivise local shopping on TV with ATV trade marketing solutions! 🛒 The RTL AdAlliance SME Unit and the Offerista Group have teamed up to promote brands with localised ads on the big screen. FMCG Companies that are listed with multi-store retailers can now advertise their products on TV using classic trade marketing tools to effectively reach their target audiences and pointing them towards grocery stores in their vicinities. 🍊 Valensina, one of Germany’s leading fruit juice companies, is the first to use this solution to promote its popular Valensina KIDS juice in +2000 supermarkets in Germany. This ATV campaign is part of a large retail campaign to increase the visibility and sales of the brand in the shops it is listed in, taking the potential of trade marketing to the next level.

Local shopping just got a major boost! The RTL AdAlliance SME Unit and Offerista Group have teamed up to bring localized TV ads to FMCG brands. With this innovative solution, brands can now reach their target audiences and drive sales in local grocery stores. We're thrilled to see Valensina, a leading German fruit juice company, already achieving success with this approach. What's next for your brand? 🗣😇📱📺 #localads #trade marketing #TV advertising

Enhancing Consumer Conversion Through Strategic Trade Marketing!! For any brand to enhance profit margins, the cooperation and continuous support of channel partners are essential - Ikechukwu Kalu. fcim, fnimn. https://lnkd.in/drcnygt #TradeMarketing #ConsumerBehavior #DigitalMarketing #BrandStrategy #RetailMarketing #ImpulseBuying #ChannelMarketing #MarketingInnovation #ConsumerJourney #BrandPlacement Ayodele Omoniyi Funso Williams

Trade Marketing: In Short Trade marketing focuses on building relationships between manufacturers and retailers , distributors to ensure products are effectively displayed, promoted, and sold in the market. It bridges the gap between brand marketing and sales by targeting the entire supply chain. I. Role and Responsibility The core roles and responsibilities of trade marketing include: 1. Developing Trade Strategies: Crafting campaigns and promotions to encourage retailers and distributors to stock and promote products. - Designing trade specific advertising & promotional materials. 2. Channel Management: Managing relationships with distributors, wholesalers & retailers. - Ensuring product visibility in retail stores through merchandising & shelf optimization. 3. Sales Performance Monitoring: Tracking sales data & market trends to evaluate the success of trade marketing campaigns. - Providing insights on product movement, market needs & competitor performance. 4. Execution of Trade Promotions: Coordinating events like in-store promotions, discounts, or trade shows. - Implementing Point-of-Sale (POS) materials, such as banners, displays & promotional stands. 5. Retailer Training and Support: Educating retailers about product features, benefits & selling techniques. -Providing tools for improved customer engagement at the retail level. II. Importance of Trade Marketing 1. Boosts Product Visibility: Ensures that products are prominently displayed and easy to find, leading to better sales. 2. Strengthens Retailer Partnerships: Encourage retailers to prioritize a manufacturer’s products over competitors through promotions & incentives. 3. Drives Consumer Demand Indirectly: Empowering retailers with promotions, trade marketing indirectly attracts end consumers. 4. Optimizes Supply Chain Efficiency: Aligns supply chain partners to meet market demands effectively. 5. Supports Brand Loyalty: Fosters trust among retailers, which can translate into long-term partnerships & sustained product push. III. Nature & Scope of Work 1. Nature: Trade marketing involves a mix of strategic & operational roles. - It is field-oriented, requiring frequent interaction with distributors, wholesalers & retailers. - Success relies on a deep understanding of market dynamics, customer behavior & retailer needs. 2. Scope of Work: Market Research and Analysis: Identifying key markets, consumer trends & retailer preferences. -Channel-Specific Strategies: Crafting tailored plans for different retail formats (Eg. supermarkets, small retailers). - POS Material Development: Designing attractive & functional promotional materials. - Performance Metrics: Measuring trade marketing campaigns' ROI, shelf performance, & stock movement. - Category Management: Optimizing product assortments to increase sales for both the retailer & the manufacturer. - Event Management: Planning and executing trade shows, product launches & distributor conferences.

#snsinstitution #snsdesignthinking #snsdesignthinker Trade marketing focuses on promoting products or services within the distribution channel, targeting wholesalers, retailers, and other intermediaries rather than end consumers. It involves strategies and activities to encourage these partners to carry and sell the products effectively. This could include providing incentives, point-of-sale materials, training, promotions, and merchandising support. The goal is to increase product visibility, drive sales, and build strong relationships with channel partners. Effective trade marketing is crucial for achieving success in competitive markets by ensuring products reach the right customers at the right time and place. 1. Channel Understanding: Trade marketing requires a deep understanding of the distribution channels through which products or services reach consumers. 2. Relationship Building: Establishing and maintaining strong relationships with wholesalers, retailers, and other intermediaries is crucial for effective trade marketing. 3. Strategic Planning: Trade marketing involves strategic planning to align marketing efforts with the goals and needs of distribution channel partners. 4. Merchandising: Creating visually appealing displays and arranging products strategically in stores to attract customers' attention and drive sales. 5. Promotions and Incentives: Offering promotions, discounts, and incentives to encourage channel partners to prioritize and promote specific products. 6. Training and Support: Providing training and support to channel partners to ensure they have the knowledge and resources to sell products effectively. 7. Market Analysis: Conducting market analysis to identify trends, opportunities, and challenges within the distribution channel. 8. Customization: Tailoring trade marketing strategies and activities to suit the unique requirements of different channels and partners. 9. Performance Monitoring: Monitoring the performance of trade marketing activities and adjusting strategies as needed to optimize results. 10. Brand Visibility: Increasing brand visibility and awareness within the distribution channel through various marketing tactics and initiatives.

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⚡ Discover the power of fast-moving consumer goods (FMCG) marketing strategies! 📱🛒 From social media to in-store promotions, learn how brands effectively maximize visibility and sales: https://bit.ly/43qGiTk #FMCG #marketing

Trade marketing campaigns are designed to promote products or services within the distribution channel (wholesalers, retailers) rather than directly to consumers. Here are some examples of trade marketing campaigns: 1. Co-op Advertising: Manufacturers may collaborate with retailers to create joint advertising campaigns promoting specific products. For example, a beverage company may partner with a supermarket chain to run ads promoting a new drink. 2. In-store Promotions: Providing retailers with promotional materials such as displays, shelf talkers, or signage to highlight products within the store. This could include temporary price reductions, buy-one-get-one offers, or product demonstrations. 3. Trade Shows and Events: Participating in industry trade shows or organizing exclusive events for retailers and distributors to showcase new products, offer samples, and build relationships. 4. Merchandising Support: Offering training and support to retail staff on product features, benefits, and selling techniques. This may include providing product samples, educational materials, or sales incentives. 5. Channel Incentive Programs: Implementing incentive programs to motivate distributors and retailers to promote and sell specific products. This could involve volume-based discounts, rebates, or rewards for achieving sales targets. 6. Point-of-Purchase (POP) Displays: Creating eye-catching displays or product placements at the point of sale to attract customer attention and drive impulse purchases. These displays may feature special offers or limited-time promotions. 7. Trade Publications and Content Marketing: Publishing industry-specific content, such as case studies, whitepapers, or educational materials, to demonstrate the value of products and services to retailers and distributors. 8. Trade Discounts and Rebates: Offering discounts or rebates to wholesalers and retailers based on purchase volume or sales performance. This encourages larger orders and promotes brand loyalty within the distribution channel. 9. Trade Marketing Materials: Developing customized marketing materials, such as brochures, catalogs, or product guides, tailored to the needs of distributors and retailers to help them sell products more effectively. #TradeMarketing #Campaigns

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“Trade Marketing vs. Marketing: What’s the Difference?” Ever wondered how Trade Marketing differs from traditional Marketing? While they may seem similar, these two functions serve distinct purposes and target different audiences. Trade Marketing focuses on building demand within the supply chain. It’s about engaging distributors, wholesalers, and retailers to ensure products are well-placed and visible to consumers. Think in-store promotions, shelf placements, and retailer partnerships. Marketing, on the other hand, targets the end consumer. It involves activities like advertising, brand building, and customer engagement to create demand directly with the final buyer. Both are essential to a product’s journey from production to purchase, but they work at different stages of the sales funnel. Together, they drive a brand’s success! What’s your experience working in Trade Marketing or Marketing? Let’s discuss in the comments! #Marketing #TradeMarketing #SupplyChain #BrandStrategy #ProfessionalGrowth