The Directions Group’s Post

Artificial intelligence is transforming countless industries, and market research is no exception. The prevailing approach positions AI as a replacement for human expertise – autonomous systems that fully automate complex workflows. Yet, despite its promise, many organizations are still struggling with implementation.   What’s the answer?   In our most recent article, Michael Herrel, Mayank Agrawal and Matt Hardy discuss how a partnership between The Directions Group and Roundtable is setting a new standard for data quality in market research through human-in-the-loop AI.   Key Learnings: Human-in-the-Loop: The most successful organizations will be those that find ways to effectively combine human and machine intelligence. Power in Partnership: There is a broader shift occurring in the relationship between research firms and technology partners. Interactive Development: New forms of fraud and data quality issues are constantly emerging – this approach helps businesses stay ahead of emerging threats. Dive into the full article and learn more. https://lnkd.in/gxCqAVWQ #AI #DataQuality #MarketResearch

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