Director's Corner’s Post

🧠 Why Should Marketers Care About Youth Subcultures?   In today’s episode of the Up Next Podcast, YPulse’s Chief Content Officer, MaryLeigh Bliss, shares insights into how Gen Z and Millennials form communities—and why subcultures matter for brands.    Here’s why this conversation is worth your time:  👉 Discover what drives young people to seek connection through subcultures and fandoms.  👉 Learn how brands can engage authentically without disrupting these tight-knit communities.  👉 Explore actionable strategies to turn cultural understanding into meaningful marketing.    For marketers, this interview offers practical insights into building real connections with a generation that values authenticity.    🔗 🎧 Listen here or on any podcast platform: https://lnkd.in/e4ujUWtb

🎙️ What’s the vibe of 2 Cups of Tea and a Packet of Biscuits? Think ☕ + 🍪 + 🤯—a playful mix of laughter, inspiration, and honest conversations. We’re two South Asian women navigating the chaos of starting a business and life in general. If you’re looking for relatable stories and a lot of laughs, give us a listen! Search 2 Cups of Tea and a Packet of Biscuits wherever you get your podcasts. 🎧 #PodcastLaunch #WomenInBusiness #SouthAsianCreatives #ComedyPodcast #EntrepreneurshipJourney #SpotifyPodcasts

What’s in your ears says a lot about who you trust. 👂 According to Edison Research, over 50% of UK adults aged 18–34 listen to podcasts monthly, with 41% tuning in weekly, and 80% of UK podcast listeners aged 13–17 have listened to a podcast in the past week. Research from Acast and Attest reveals that 77% of Gen Z and Millennials say they’ve discovered new brands through podcasts, while a 2023 Statista study showed that 61% of Gen Z listeners are likely to visit a company’s website after hearing a podcast ad. Why? Because podcasts feel personal, authentic, and give brands the space to tell real stories. For marketers, this is the sweet spot: a chance to connect with younger audiences in a way that feels conversational, not corporate. And with podcast ad spend set to grow by 14% next year, the opportunities are only getting bigger. Podcasts have become a go-to for everything from entertainment to education. So, we’re curious: what’s your favourite podcast right now? Drop your recs below 👇 #Beatfreeks #Podcasts #GenZ #Millennials #Insights

Breaking Down Barriers🧱Finding Your Voice in Video Content📹 Facing negativity on social media? 🚫 Listen to the Powerful Women Rising podcast for empowering insights on handling criticism and taking control of your digital space. Discover why your social media is your 'front porch' and how you can choose who gets to sit on it. Listen now for inspiration and practical tips – Grab the link in the bio! 🏡✨ #SocialMediaBoundaries #PowerfulWomenRising #SimoneBueno #ContentCreation #Shorts #Podcast

Attest's Graham Bodner dropped in on the Charleh With Friends podcast to chat about cracking the consumer code. They looked at what it takes to connect with consumers - and why it's never 'one and done' when it comes to ad creative. https://lnkd.in/dnVFdyKi

𝐄𝐚𝐜𝐡 𝐂𝐡𝐚𝐦𝐛𝐞𝐫 𝐨𝐟 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐢𝐬 𝐚 𝐥𝐢𝐭𝐭𝐥𝐞 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭... 𝐨𝐫 𝐯𝐞𝐫𝐲 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭, 𝐝𝐞𝐩𝐞𝐧𝐝𝐢𝐧𝐠 𝐨𝐧 𝐭𝐡𝐞 𝐧𝐞𝐞𝐝𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲! Bolstering members and putting the right people in the right places to help the community flourish is the driving force behind every good Chamber of Commerce. What does your community need to grow? 𝐅𝐢𝐧𝐝 𝐨𝐮𝐭 𝐦𝐨𝐫𝐞 𝐨𝐧 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐨𝐦𝐩𝐚𝐬𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭! https://lnkd.in/guQwdY_R #BlueRiverDigital #podcast #MarketingCompass #ChamberofCommerce #kosciusko #kosciuskochamberofcommerce #spotify #instagram #facebook #linkedin

These are just a handful of the key takeaways from Hootsuite's new Social Media Consumer Report we got in our conversation with their CMO, Elina Vilk. Elina has more than two decades of experience in the industry and worked as a digital marketer and social media manager before those terms even existed. This week, she outlines how brands need to be thinking about social media moving forward and the biggest mistakes she sees brands making online today. Check out episode 422: Asking the Right Question and Staying Relevant on Social Media with Hootsuite CMO, Elina Vilk, today, anywhere you listen to podcasts! https://wp.me/p9yNpY-NZH #socialmediastrategy #brandidentity #DigitalMarketing #podcasts

🙌 NEW EPISODE IS LIVE 🙌 Ever feel like your audience just doesn’t care anymore? That TikTok creative you tested a month ago? It might flop now if you haven’t re-tested or iterated. Staying ahead of what your audience actually wants is tough, but it’s critical. WELL, new podcast episode just dropped, and this one’s just so good. 🎙️ Graham Bodner and I covered; • Why testing never really ends. • How to balance creativity with brand consistency. • The real role of authenticity when connecting with millennials and Gen Z. It’s a quick chat packed with insights for anyone figuring out how to keep your audience engaged. Let me know if this resonates—or where you’re stuck right now. 🎙️ Graham Bodner To listen on Spotify, click the link here 👇 https://lnkd.in/e_qEm2_h To watch on YouTube, click the link here👇 https://lnkd.in/eufAQ9Ek #businesspodcast #entrepreneur #smallbusiness #MarketingPodcast

The most common comment I hear is that the "podcast industry is oversaturated". I'm here to tell you that it's not. Unlike YouTube videos, FYP TikToks and targeted ads, podcasts are still trying to figure out how to reach new listeners within the platform. Here’s why the podcast world isn’t oversaturated, as highlighted by the recent PodPoll 2024 findings from Deadset Studios and Insightfully. Less than half of Aussies listen to a podcast monthly, but that number is growing, and people are eager for new content. Give me MORE, they say. Despite the increasing number of podcasts, there are still untapped categories like beauty, lifestyle, science, and business. This means opportunities exist for creators to fill these gaps. Most listeners are Millennials and Gen Z. They are the largest consumers and represent future growth potential as they age and their preferences evolve. For more on this, plus the latest creator news and insights, check out today's Creator Toolkit newsletter. Sign up HERE 👉 https://lnkd.in/gs8dCnzp Source: https://lnkd.in/gndMhwvw #podcast #creatoreconomy #communications #marketing

Are you looking for ways to strengthen your understanding of Gen Z? To learn how your brand can authentically show up for the generation? Movers+Shakers has launched "Gen Z on Gen Z," a podcast that breaks down the generation so you don't have to. 🎙️ Hosted by Gen Z strategists AJ Pulvirenti and Lilia Souri, "Gen Z on Gen Z" gives marketers the opportunity to learn about the world’s most influential generation, arming marketers with the insights they need to forge deeper connections and drive results. Tune in to the first two episodes where we discuss: 💵  How your brand can show up for the younger generations amidst their financial fatigue. 🛍️ Gen Z's relationship with social shopping and how your brand can tap into the fun. Check out the clip below for a sneak peek, and listen now! 🎧https://lnkd.in/gvU6btDA #Podcast #MarketingTips #GenZ #SocialShopping #GenZMarketing #SocialMediaMarketing