DIRECTV Advertising’s Post

Get ready for the ultimate workshop showdown @ POSSIBLE: Fragmentation Feud: Survey Says...CTV is Complicated (But Doesn’t Have to Be) Join Rose Anna McGovern, Head of Programmatic and Digital Ad Sales, as she hosts an interactive workshop tackling the complexities of CTV and uncovers how brands and marketers can win big in our ever-evolving media landscape. Learn more: https://lnkd.in/eeWA43Af #POSSIBLE2024 #Marketing #Brands #Advertising

Are you navigating the waves of CTV advertising but finding it tough to keep up with its demands? You're not alone. But there's hope. We can create impactful campaigns that resonate with our diverse audiences and save costs by reimagining our creative development approach, integrating data-driven strategies, and bundling creative production with media buying. Read more 👉 : 🔗 https://lnkd.in/e8MZjHYH #CTVAdvertising #CreativeDevelopment

CTV/OTT is proving to be a vital media type for marketers, with 69% acknowledging its significance in achieving advertising goals. The momentum is strong, as 61% of marketers are planning to boost their ad spending in this area this year. #CTV #OTT #Advertising. #StreamingMedia #Digital #Marketing Let's connect about how JamLoop can help you with your CTV/OTT

It's fascinating to observe the significant increase in CTV spend by brands and agencies, with a notable 40% shift from non-video digital ads. This trend raises an intriguing question: could this be indicating an eventual demise for digital ads? #MarketingTrends #CTV #DigitalAdvertising

🌟 Discover the gold mine of Connected TV (CTV) 📺 in digital advertising. Reach a large US demographic with minimal media budgets. 📉 The catch? The influence is hard to measure as you can't just click an ad. Enter AI-Driven Attribution. 🚀 It unveils CTV's potential and steers effective marketing decisions. Let's harness CTV's power, making every ad matter! 💪🔍 #attribution #marketingandadvertising #advertising #marketinganalytics #strategy #provalytics #cookies

How to build a hyper-precise, audience-first ad campaign https://kiar.me/hmri-

📈 Connecting TV campaigns to tangible results isn't wishful thinking anymore, it's table stakes. PREMION has a played a big role in the evolution of TV measurement. Learn about the powerful tools marketers use to measure outcomes throughout the customer journey. #CTV #Attribution

Ad Winners Daily: Celebrating Success With Frank Salinas Advertising Platform. 👉 https://pin.it/1TndDixJO Every day, the Frank Salinas Advertising Program celebrates outstanding ads with the Ad Winners Daily feature. Recognizing creativity and performance, it highlights the top campaigns that captivate audiences and drive results. #AdWinnersDaily #FrankSalinasAds #TopAdCampaigns #AdvertisingSuccess #DailyAdRecognition #CreativeCampaigns #DigitalMarketingWins #AdSpotlight

🚀 "As the advertising landscape evolves, the key to maximizing ROI might just be in the details of where audiences direct their focus. Attention metrics are stepping up as the game-changer in evaluating advertising investments, with innovative tools now allowing brands and media agencies to pinpoint the true impact of their campaigns. Explore how Adelaide's latest solution is transforming media buying with precision and insight. Stay ahead with us! #MarketingInnovation #AttentionEconomics #ROI #AdTech" Explore the breakthrough here: digiday.com

At the Digital Women Kansas City networking event yesterday, a few people asked me about how we measure #CTV results. What a great question! We have several tools for measurement and attribution including Brand Lift Studies. Download our free measurement guide here: https://lnkd.in/e2GkAyxS #gdmkc #dwkc #CTV