DisCom’s Post

🌍💡 Innovating for a Better Tomorrow 💡🌍 In today's world, businesses have the unique opportunity to not only thrive but also create a lasting, positive impact on our planet and its people. 💚 As someone passionate about driving tech innovation toward human well-being, I’m inspired by companies making sustainability a core part of their mission. Here are some exceptional examples of companies leveraging technology to redefine sustainability and innovation: 1️⃣ Patagonia: Not a tech company, but a trailblazer in using tech-driven strategies to promote sustainable products and environmental activism. 2️⃣ Ecosia: A search engine with a purpose—using ad revenue to plant trees, turning everyday web searches into a force for good. 3️⃣ Fairphone: Tackling e-waste with modular, repairable smartphones made from fair materials. 4️⃣ Beyond Meat & Impossible Foods: Transforming food tech by offering plant-based alternatives, reducing the carbon footprint of our plates. 5️⃣ Oatly: Innovating dairy alternatives with oat-based solutions that focus on health and sustainability. 6️⃣ Lime: Electric scooters and bikes are reshaping urban transport, cutting car dependency and emissions. 7️⃣ Bulb Energy: Renewable energy made accessible and efficient through tech. 8️⃣ Dell, NVIDIA, Microsoft, Apple: These tech giants are leading the way with bold commitments to renewable energy, net-zero goals, and sustainable innovation. ✨ What are your favorite examples of companies driving innovation while making the world a better place? 💬 Let me know in the comments—I’d love to discover more inspiring stories! And - for reflection: 🤔 How we can integrate sustainability into every innovation we build?

Ever wondered why we keep doubling our digital universe every two years but barely touch 68% of that data? It’s a crazy thought, right? This opens up a huge playground for us to innovate with sustainability at the forefront. Our CEO got super inspired at SUSTAINABILITY LIVE 2024 event in London and we are all in for making our digital world greener. We’re talking less digital waste and more smart, sustainable solutions. 👉 Read the full story on how tech meets green and join us in creating software that's efficient, eco-conscious, and impactful.

People think they want to save the planet. What they really want is to make impactful changes. Here's the challenge: - When tech companies engage in eco-friendly initiatives, it's a massive opportunity. Almost anyone will be noticing their effort. - When tech companies take action, they receive endorsements that mostly benefit their corporate image. - When tech companies implement sustainable practices, it's often a long-term commitment to keeping their mission engaging. Besides the feel-good factor of contributing to a cleaner planet (which is indeed a great thing; it feels wonderful), don't think they're only doing it for public approval. Sustainability is essential. Grand gestures feel good but don't necessarily mean effective transformation. Transformation happens when the right technologies are used correctly to address environmental issues... ...and then they are enacted. So, if tech companies seek anything, they should be the initiatives where they can make a difference. That's where real environmental impact lies for our future. Sounds a bit less trendy? It is. Effective environmental action > Grand gestures, every time

Many tech companies have focused their sustainability efforts primarily on environmental impacts, despite the fact that their activities often have a major impact on people and society. Sofigate's Anna de Torres and Marika Mertala argue that sustainability work should focus more on people. #sustainability #socialresponsibility #environmentalresponsibility #sustainablebusiness #businesstechnology

When you hear the word innovation, what comes to mind? Is it the latest tech gadget or a breakthrough in AI? We tend to think of innovation as something shiny and new in the world of technology. But here’s a question: What if innovation wasn’t just about technology? In the realm of sustainability, this narrow view could hold us back. While technological advancements—like renewable energy or circular economies—are critical, we also need to rethink how we innovate socially and perceptually. At the Savannah College of Art and Design, they’ve created a model that explores different forms of innovation alongside the triple bottom line: people, planet, and profit. Let’s break it down. Technological innovation is the “what”—from energy efficiency to non-toxic materials, it's the tools we use to shape a more sustainable future. But here’s the catch: If we only focus on technology, we might miss the bigger picture. Enter social innovation—the “how.” It’s about involving communities in the process, embracing participatory design, and ensuring that solutions benefit everyone, not just a select few. Think of it as co-creating solutions with those affected, making real, lasting change possible at the grassroots level. Then there’s perceptual innovation—the “why.” This form of innovation challenges the status quo, asking us to rethink our deeply held beliefs and assumptions about sustainability. It’s the bridge between technology and social change, and perhaps the most powerful of all. As Einstein once said, “We cannot solve our problems with the same thinking we used when we created them.” Shifting perspectives may just unlock solutions that have been in front of us all along. Sustainability isn’t about one type of innovation; it’s about weaving together different approaches. When we align technology with social and perceptual change, we create a system where each part supports the whole. That’s when real, lasting impact happens. What type of innovation are you driving in your work? Maybe it’s time to think beyond technology and start transforming the “how” and “why” behind it all.

𝗧𝗼𝗱𝗮𝘆 𝗺𝗮𝗿𝗸𝘀 𝟮 𝘆𝗲𝗮𝗿𝘀 𝘀𝗶𝗻𝗰𝗲 𝗜 𝗯𝗲𝗰𝗮𝗺𝗲 𝗮𝗻 𝗶𝗻𝘃𝗲𝗻𝘁𝗼𝗿 𝗳𝗼𝗿 𝗵𝗶𝗿𝗲. Working at Innovia Technology continues to open my eyes to the challenges that the world’s biggest companies face in innovation. Here are some of my personal reflections on a couple of big themes I’ve been thinking about: 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝘀 𝗯𝗲𝗶𝗻𝗴 𝘁𝗮𝗸𝗲𝗻 𝘀𝗲𝗿𝗶𝗼𝘂𝘀𝗹𝘆, 𝗯𝘂𝘁 𝗮𝗰𝗵𝗶𝗲𝘃𝗶𝗻𝗴 𝗰𝗵𝗮𝗻𝗴𝗲 𝗶𝘀 𝗶𝗻𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝘆 𝗵𝗮𝗿𝗱. Many companies made bold, optimistic 2030 sustainability commitments after COP21 in Paris, and there is clear drive to meet them, however there are a multitude of barriers to getting there: • Changes made right now may only bear fruit in 50, 10 or 20 years. Doing the right thing requires taking a long view, and making choices which may impact short term success and immediate fiscal performance. This is politically hard to do, and requires strong champions and embedding a culture of sustainable thinking. • Measuring sustainability is HARD, and the data can tell very different stories depending how you engage with it. It’s imperative we ensure we’re working towards the right targets, and measuring progress with the right metrics. • Changes that initially seem like “the green choice” 𝘮𝘪𝘨𝘩𝘵 not always be the case, for example, an LCA we analysed suggested that glass bottles would need to be reused almost 10 times to be more sustainable than plastic; in many countries, the culture or infrastructure means the actual reuse figure is much, much lower. 𝗔𝗜 𝗶𝘀 𝗵𝗲𝗿𝗲 𝘁𝗼 𝘀𝘁𝗮𝘆, 𝗮𝗻𝗱 𝘄𝗲 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗶𝘁 𝗮𝘀 𝗮 𝘁𝗼𝗼𝗹 𝘁𝗼 𝗲𝗻𝗵𝗮𝗻𝗰𝗲 𝗼𝘂𝗿 𝘄𝗼𝗿𝗸, 𝗻𝗼𝘁 𝗿𝗲𝗽𝗹𝗮𝗰𝗲 𝗶𝘁. • Whenever a new technology is so heavily in the zeitgeist, it’s hard to cut through the hype and buzzwords to find the substance. Don’t believe everything you hear. • When used in conjunction with human creativity, AI is an incredibly powerful tool for innovation. We can point it at the various stages of the innovation process, identifying needs, understanding consumers, generating and developing ideas etc., and, with the correct guidance, it can expedite and broaden our thinking to get us to results, faster. • High quality knowledge will become more valuable. With more and more internet sources being AI generated, new knowledge, and verified information is already becoming a proportionally rarer commodity. 𝗙𝗶𝗻𝗮𝗹𝗹𝘆, 𝗮 𝗳𝗲𝘄 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗽𝗮𝘀𝘁 𝘆𝗲𝗮𝗿: • Managing my first project, developing a medtech device • Living out my Charlie and the Chocolate factory fantasies visiting a sweet factory • Testing surgical devices on various fruits and vegetables (“They did surgery on a grape!!”) Thank you to all my wonderful colleagues for your inspiration and mentorship, and I’m sorry I didn’t bring any cake in today... Next week, I promise! [Points to whoever can guess the context to the photo]

Sustainability is no longer just a checkbox—it’s becoming a core driver of innovation, efficiency, and growth in the tech industry. I fear companies that fail to embrace this shift risk being left behind financially and reputationally. Here’s why sustainability is reshaping the industry: ✨ Consumer expectations are shifting. A McKinsey & Company and NielsenIQ study (2021) found that products marketed with sustainability claims experienced faster growth than those without. Customers now demand more than great features—they expect environmental responsibility. ✨ Economic opportunity is real. The World Economic Forum (2021) reports that circular economy principles could unlock $4.5 trillion in global economic benefits by 2030. Beyond cost savings, sustainability opens new markets and builds operational resilience. ✨ Regulation is tightening. Frameworks like the EU’s Green Deal (2020) have turned sustainability from a “nice-to-have” into a requirement. Companies that lead in this space build trust and secure long-term advantages. How can tech companies lead this transformation? 🌱 From neutrality to regeneration. Companies like Google are redefining sustainability by investing in renewable energy projects that generate more energy than they consume. This regenerative approach aligns environmental impact with long-term innovation, setting a standard for the industry. 🌱 Data as a sustainability enabler. IoT and AI are transforming how companies measure and optimize environmental goals. For instance, Microsoft’s AI-powered cooling systems saved $3 million annually while significantly cutting energy consumption (Microsoft Environmental Sustainability Report, 2020). Real-time insights empower companies to align sustainability with profitability. 🌱 Embedding sustainability into product workflows. At Tembici, I saw firsthand how integrating sustainability into product design led to impactful results. By optimizing micromobility solutions, we reduced urban congestion and promoted environmentally friendly transportation. Sustainability isn’t just an ethical choice—it’s an economic and technological advantage. Tech companies that embrace this shift aren’t just future-proofing their businesses—they’re driving the innovations that will define the next generation. Do you agree that sustainability is a critical priority today, or is it something to consider only for the future? 📸 Photo by DAVIDSON LUNA on Unsplash.

🌟 Building a Sustainable Future with Tech 🌟 Technology is changing the world, and it’s our job to make sure it changes it for the better. Imagine if every piece of technology helped the planet instead of harming it. 💡 How We Can Help: 1. Green Ideas: Picture solar-powered computers and gadgets that don’t end up in landfills. We can use technology to save energy and resources. 2 No More Waste: Let’s design products that can be reused and recycled. Turning old tech into new opportunities is the way forward. 3. Cutting Carbon: We need to aim for net-zero emissions, meaning our actions balance out our carbon footprint. From online meetings to efficient software, every small change matters. 🤝 Working Together: We can’t do this alone. By partnering with others, sharing ideas, and inspiring action, we can drive growth that also helps the planet. 🌿 Let’s make sustainability a key part of our tech journey. Together, we can write a future where technology helps, not harms, our world. Are you ready to make a difference? 🌍✨ #SustainableTech #GreenIdeas #FutureTogether #TechForGood #EcoFriendly #PlanetCare

Sustainability is a large subject but it has come under the microscope with the concept of the Circular Economy and Net Zero. As such the Think Piece is looking ahead to 2050. Clearly the focus is on a future P&P sector and the skills needed to operate in a radically different organisation, #circulareconomy #netzero #packagingindustry #moodgroup https://lnkd.in/eCraqtUs

IT Digital Media believes that sustainable tech practices are not only necessary but also achievable. This guide explores practical strategies and innovative solutions for creating a greener tech ecosystem. Sustainable technology refers to the use of technology in ways that minimize negative environmental impacts. This includes designing, producing, and using tech products and services that are energy-efficient, recyclable, and responsible. By adopting sustainable practices, businesses and individuals can contribute to a healthier planet while reaping economic and social benefits. Read to find out more... #Ecofriendly, #Sustainability, #Sustainabletechnology