With consumers being bombarded with options both online and in-store, creating packaging and messaging that resonates is more challenging than ever. Fine-tune your designs and messaging, validate your concepts, and enhance the #customerexperience. Here are 4 ways to use #qual to elevate your approach: 1️⃣ Competitive Analysis: Test your messaging against competitors to pinpoint unique selling points and sharpen your positioning. 2️⃣ Evaluate Pack Designs: Find out what makes your packaging pop—whether it’s the colors, fonts, or layout—ensuring it grabs attention both online and in-store. 3️⃣ Measure Message Recall: Test how well participants remember key messages after exposure to see what really sticks. 4️⃣ Explore Package Usability: Gather feedback on how easy your packaging is to open, use, and understand, creating a seamless experience for your consumers. 👉 What’s one element of packaging or messaging you’ve found to be the most challenging to get right? Drop your thoughts below! 🔥 Create messaging and packaging that hits the mark, every time: https://lnkd.in/gvbTvhEt
