IDT BY INDET GROUP’s Post

The fashion industry is infamous for its rapid pace of change, with trends coming and going faster than most of us can keep up. While this dynamism keeps consumers engaged and constantly seeking the latest styles, it also generates a tremendous amount of waste. The linear approach of “take, make, dispose” has contributed to an environmental crisis, with textile waste being a significant component of this problem. Senthil Sankar #CircularFashion #TextileWaste #EcoFriendlyBrands #CircularEconomy #FashionRevolution #ReduceReuseRecycle #Upcycling #EthicalFashion #EnvironmentalImpact #GreenFashion #FashionInnovation #ConsumerEducation https://lnkd.in/dpehnnfk

Starting Your Own Sustainable Clothing Line The fashion industry is experiencing a major shift towards sustainability, and many entrepreneurs are eager to get involved by creating their own sustainable clothing lines. This change is driven by consumers who are becoming more aware of the environmental and ethical impacts of fast fashion. Starting a sustainable clothing line not only offers a chance #chiclook #elegance #Fashionfprward #fashionindustry #Guide #Lifestylehacks #lifestyletips #Sustainableclothing >>> Read more

Sustainability has become a powerful force in the fashion world for an eco-conscious image among the apparel brands. Consumers are demanding for clothing that sourced from ethical supply chain and so fashion companies are recognizing the need to adopt with the trend for a sustainable and responsible practices. As a result, the sourcing of materials for manufacturing processes and a comprehensive approach to sustainability is emerging, aiming to change the industry’s environmental impact. 

When a fashion consumer purchases an item from an environmentally #sustainable brand, is the motivation linked more to the environmental or the #fashion aspects? This research indicates that it is likely the latter. In other words, the conspicuous consumption and the identification with a brand has a stronger appeal than whatever specific contribution the brand makes to environmental sustainability. The two aspects do not need to be contradictory, however, as long as the underlying environmental claims are genuine and not #greenwashing. This can also serve as the basis for a price premium, as we discuss Part IV of the Game Changer book when we describe the green premium and how to shape demand for sustainable solutions.

This week's blog article is now live! This week we're uncovering the latest trends transforming the industry. From innovative materials like biodegradable polyester to circular fashion and ethical practices, discover how fashion is becoming kinder to the planet. 🌱 #SustainableFashion #FashionInnovation #EcoFriendly #FashionForward

Did you know the fashion industry is one of the biggest polluters? It's time for a change! Learn how brands can become more sustainable. Read more #ETEdgeInsights #FashionIndustry #Sustainability #EcoFashion #Sustainable Ritesh Khandelwal

Sustainable Fashion: The Rise of Eco-Conscious Clothing Brands In recent years, the fashion industry has come under scrutiny for its impact on the environment. From fast fashion to textile waste, the industry’s carbon footprint is staggering. However, a shift is happening. More and more consumers are demanding clothing that aligns with their values, pushing brands to rethink how they design, produce, and sell #ClothingBrands #Eco-Conscious #sustainablefashion >>> Read more

At the root of fashion's most pressing problems lies overproduction and overconsumption. Each year, an estimated 100 billion garments are purchased (probably even more), and 92 million tonnes are discarded (definitely likely more), with projections for significant increases by 2030. As sustainability advocates and industry professionals, we’re all too familiar with the harsh realities of the fashion industry’s negative environmental and social impact. Driven by resource constraints, growing regulatory pressure, investor expectations, and an increasing consumer focus on environmental/social impact, brands are increasingly committing to sustainability and rolling out eco-friendly initiatives. Yet, despite *wanting* to champion sustainability, brands also don't want to produce less, and they definitely don't want you to stop buying their products. After all, they are businesses driven by profitability. 🙃 But it's not just brands. Consumers claim to care about sustainability and the environmental impact of their purchases, yet they still crave cheap, trendy clothing. 🙃 Enter circular fashion and textile recycling. ♻️👗 If the fashion industry could achieve a closed-loop system, nothing would ever end up in landfills and clothes would be endlessly recycled. The problem is, we can't currently achieve that. Despite significant investments and high-profile commitments from various industry players, as well as the excitement surrounding innovative technologies and partnerships, the reality remains stark. Less than 1% of textiles are currently recycled into new ones. Even for those of us in the industry, understanding these initiatives can be challenging. 🤔 We see massive investments, but where is the money being allocated, and why does the problem persist despite such significant financial backing? 🤔 We see lengthy timelines, but if the technology exists and pilots are underway, why does scaling take so long? 🤔 We see press releases and exciting conference announcements, but why is the tangible impact so slow, and the real-world progress lagging behind the hype? Without insider knowledge, it’s hard to understand the full scope of the work, timelines, and obstacles involved. It’s also hard not to feel skeptical when the work behind sustainability efforts isn't visible, and it feels like questions are being overlooked or ignored. 👀 To bridge these gaps and provide a clearer picture, I’m incredibly excited to host an exclusive fireside chat TOMORROW (9/4) with Dennis Nobelius, CEO of Syre, inside the Sustainable Fashion Forum's new membership community, SFF Insiders! This conversation will offer a behind-the-scenes look at the current state of textile recycling, how major investments are allocated, the challenges and timelines involved in driving meaningful progress, and how these initiatives are evolving to truly drive change. Have questions or just want the tea? 👀 RSVP and come hang out! 😎 https://lnkd.in/gPCCzr-i

♻️ As #sustainability becomes a growing priority in the fashion industry, every detail counts. In our latest article, we explore the important role that labels play in the recyclability of garments and how brands can make eco-conscious choices. 🔗 Read the full article to find out more about the materials, processes, and innovations that contribute to a circular fashion economy. #FashionRevolution #RecyclableLabels #EcoFriendlyFashion

Sustainability and Sustainable Fashion still take the backseat. Consumers, just like the producers, have a much bigger role to play. #Fashion #circularity #textiles #Sustainability https://lnkd.in/eJME8G3A