Disney Entertainment’s Post

Here's one of many reasons brand-licensing-professionals and retailers need to change their strategies: The FORCE is weak with Gen Alpha. Will the Force awaken? #excusethepuns First, FACT! 🐭 The Disney Channel flexed ~2m average daily primetime viewers in 2014, but dwindled to 132k in 2023. 📊 YouTube captures 23.3% of TV viewing among children ages 2-11, followed by Netflix at 13.7% and Disney+ at 7.6%. 🍈 “Cocomelon” (Moonbug Entertainment) began as a YouTube channel, and still has 178m subscribers on the platform, while the Disney Channel has 9.1m Conclusion: ⏳ Kids are consuming media on streaming services as the algorithms serve up an endless supply of tailored content.… but not Disney+. And most of you are closing your eyes, waiting for 'the Mouse' to turn this around... but all Disney is doing is leaning into the demo that still believes in [the Disney] magic to show you higher numbers: 📉 In 2022, 60%+ of its Disney+ subscribers were ADULTS without children at home (mostly #Marvel and #StarWars fans). After all, these #kidults and DINKs ( 🛑 whoever came up with DINK is a genius) have money to spend big on theme park visits, hotels, and merchandise. ❓ And so I ask you: what happens when today’s YouTube kids become adults without the same nostalgic emotional connection to the Disney Empire? #licensing #genalpha #retail #youtube #trends #merchandise #licensees #manufacturers #consumerproducts

It's time for another blog, and this one sees Disney+ taking "Swift" action 🤔 🍦 Want the inside scoop? You'll also find out which content climbed to the top of the pack, for digital merchandising prominence in March 🌟 Find the link in the comments👇 #Disney+ #Oscars #MarchWinners #Blog #TrendingTitles #TopApps

A report that Disney could launch linear channels on Disney+ has the industry abuzz. We’ll see if it becomes a reality, but it’s a move other subscription streamers like Paramount+ and Peacock have already taken. This article explores why adding always-on channels is a win-win-win for subscription services, consumers and advertisers. I think it makes some great points. Many viewers still want the traditional “lean back” viewing experience. They don’t want to put in so much effort searching for content to be entertained. It can be stressful. While I’m a big advocate of on-demand content and recognize that it has a lot to offer advertisers, count me among those hoping the universe of linear content also continues to grow. https://lnkd.in/geER_XKE #linearchannels #streamingservices #advertising

Hugh Scallon, VaynerMedia’s EVP of Media and Head of Media Activation, attended the Disney Upfronts last week and here is what you need to know📲: 1. Back to Basics: Disney emphasized "connections" and "storytelling" at the Javitz Center📚. CEO Bob Iger made his first Upfront appearance in 30 years, reassuring marketers about the company’s future despite recent investor concerns. 2. Star Power and Productions: Post-Hollywood strikes, Disney showcased new titles from Marvel and Star Wars, along with projects like a Jim Gaffigan comedy and "The Golden Bachelorette," highlighting its strong production capabilities.⭐️ 3. Streaming Strategy: Disney announced a robust slate of originals for Hulu and Disney+, packed with stars and franchise content. While this may impact local TV affiliates, Disney is strategically bundling streaming services to reduce costs and customer churn.🎥🎬 4. Comprehensive Assets: Disney highlighted its extensive assets, from streamers and ABC News to ESPN and Disney Parks. A recent Nielsen report confirmed Disney as the top TV and CTV viewing platform in April.📈 5. Innovation and Technology: While Disney’s advanced ad tech stack was underplayed, the focus was on connections, creators, and storytelling. Check out Disney’s new ad product, "Magic Words," for a glimpse into their innovative approach.🪄💡 #disney #media #upfronts #streaming #disneyplus

This is what it looks when negotiations that have gone bad start to impact the customer experience. Customers don’t care who is at fault, if Disney is raising prices, or if Disney is being unreasonable. All they want to do is watch football & ESPN. All I know is that situations like these can be huuuge churn events. It looks like after a couple of weeks, Disney & DIRECTV finally came to agreement. I wonder if the newly negotiated terms covered all the lost customers, calls to support, & the impact on brand reputation. #customerexperience

Disney has been synonymous with magic for nearly a century, captivating generations with its iconic movies, theme parks, and characters. However, the company now faces an evolving landscape with unprecedented challenges. Streaming wars have intensified, forcing Disney to compete with platforms like Netflix, Amazon Prime, and Apple TV+. The decline in box office revenues and shifting audience preferences add to the pressure. Additionally, its traditional revenue drivers, such as theme parks, are under scrutiny due to rising ticket prices and economic constraints affecting consumer spending. To stay relevant, Disney has leaned into innovation, focusing on Disney+ and franchise expansions like Star Wars and Marvel. But can this blend of nostalgia and innovation keep Disney on top? Legacy brands often face the delicate balancing act of honoring their heritage while embracing future trends. #Disney #BrandLegacy #InnovationStrategy #StreamingWars #BusinessLeadership #EntertainmentIndustry #CorporateLessons

A lot of creatives took home trophies at last night's Emmys, but The Walt Disney Company was the biggest winner of all with a record-breaking 60 total Emmy wins. https://lnkd.in/dh936yUx Repeat winners, including FX's Shōgun and Hulu's The Bear, brought lots of award clout to the mouse's umbrella of brands. 🐭 ☂ It begs the question, will the trophies translate to new subscribers for Disney+? And, more importantly, will they bring the "right types" of subscribers? Magid's SubScape research has pinpointed 5 distinct types of subscribers, ranging from low to high churn, and low to high value. The "Hypers" are the group to watch for Disney post-Emmys. Driven to subscribe out of FOMO, this group is transient but is willing to spend more than others on services and are the best organic WOM marketers. While they are high-churn, they're also low cost and likely to resubscribe, especially when content is getting buzz. DM us for a more in-depth walk-through of these groups and how they impact the streaming landscape, and read more about SubScape's designated subscriber types here: https://lnkd.in/g3VZpsK5 With Disney+ prices increasing on Oct. 7th, we'll be looking not just at its quantity of subscribers, but on the quality of its subscriber base in the coming weeks. #EmmyAwards #Disney #Magid

Exploring No. of movies released every year on Christmas. #Christmas is a significant period for #marketers and #Hollywood alike. The #holiday #season sees a surge in consumer spending, driven by #festive #shopping, gift-giving, and holiday-themed promotions. Marketers capitalize on this by creating targeted campaigns that evoke #nostalgia and the spirit of Christmas, encouraging consumers to purchase more Hollywood also benefits greatly from the Christmas season. Many studios release Christmas-themed movies to attract audiences who are on holiday and looking for #entertainment. These #films often become seasonal favorites, drawing viewers year after year. The availability of these movies on #streaming #platforms has further boosted their popularity, allowing people to watch them at their convenience . This combination of strategic marketing and timely movie releases ensures that both marketers and Hollywood enjoy substantial profits during the festive season. #dataanalysis #visualization #movies

I've written previously that the new metric that streamers are focusing on is TIME SPENT. This is a great article detailing some of the new features that Disney is actively developing for its streaming platforms to increase viewer engagement and retention. These initiatives are aimed at extending the time subscribers spend watching content to reduce churn and boost ad revenue. "A metric known as “hours per subscriber”—a measure of user engagement—has taken on increased importance at Disney in recent months, current and former streaming employees say. Netflix, famous for enabling binge-watching with batch releases of episodes, has also given priority to improving user engagement and return visits in recent years." #ctv #timespent #streamingtv

The Walt Disney Company has released a statement in its dispute with DirecTV, saying that DirecTV "continues to misrepresent the facts around our ongoing negotiations." While I am not privy to the negotiation details, Disney's points are vague and lack details. Disney says it "continues to meaningfully invest in its linear channels" but doesn't say by how much. Has that investment gone down or up over the past year? Which linear channels is Disney investing the most in? I understand Disney doesn't want to give out numbers, so why put out a statement when no one can validate or measure what they are saying? Disney also says the value of its "portfolio is indisputable," but business negotiations are all about measuring value. DirecTV isn't an ISP; their core business is video, so unlike Charter and Comcast, who are MVPDs, one would expect DirecTV to value content differently since their business model is different. Statement: https://lnkd.in/g8-hbNp8 - #streamingmedia #disney #directv Disclaimer: I don't own any stock in Disney.