DISQO’s Post

We’re proud to share the latest report from NewDigitalAge on Human Error in Media Buying. Human error costs the industry an estimated $23 billion annually, or 4.5% of digital ad spend, and these mistakes can have a significant impact on businesses. The report brings together industry experts, including our Chief Digital Officer Ben Foster, to share valuable insights, delving into the challenges and offering practical solutions for media buyers. A big shout-out to everyone who contributed to this important work! 📥 Access the report via the link in the comments below. #DigitalAdvertising #MediaBuying #IndustryInsights

Campaign reporting should provide feedback to advertisers about what resonates with their customers and prospects. Find out what you can expect from reporting when you partner with Crowd Louder Media.

Another great event to help brands and agencies to successfully navigate data-driven platforms and services to create campaigns which better engage with existing customers and reach new audiences. Find out more and sign up here: #adtech #brands #data

At the heart of a great partnership, done right, is being a trusted resource and advisor. Discover advanced ad campaigns--audience first planning, automated buying and attribution up and down the funnel--done right. Centriply, your partner in doing it right.

Ready for digital marketing reporting that can inform your business strategy?

5x reasons why BRIDGE is your go-to for smarter ad spend: 🔹 We connect you to real, verified people, not bots or cookie-based audiences. Say goodbye to wasted ad dollars! 🔹 Our people-based approach means we already know your next customer. We’ve got the insights to prove it. 🔹 With our 1st-party audiences, you get end-to-end attribution. Know exactly how effective your campaigns are. 🔹 We never compromise on quality or ethics. Our data is ethically sourced, and every user has opted in. 🔹 We know our audience inside out—their names, interests, and where they shop, eat, and consume media. Ready to rise above advertising complexity? Let’s connect you to your true buying audience. PS. Curious about how we do it? Drop a comment or follow me for more insights! Learn More: https://lnkd.in/gwYyHhzn

See why MediaVillage.org calls the A+E Precision + Performance toolkit “a testament to the power of innovation, customization and strategic foresight in transforming media buying, planning and selling” in their latest conversation with Ad Sales’ Erica Barnes: https://bit.ly/3J3ebQE

Discover how attention metrics are reshaping ad measurement in EMARKETER's 2024 Attention Metrics Ecosystem Report. This report explores how attention goes beyond viewability to measure real ad impact, helping brands optimise campaigns and drive better results. It includes detailed analysis and insights from across the attention industry, as well as direct input from Amplified Intelligence's Karen Nelson-Field PhD. If you're not using attention metrics already, find out how to get started by downloading the report here #AmplifiedIntelligence #AttentionMetrics #AdTech

"The post-cookie landscape presents an opportunity to explore new privacy-centric solutions and redefine advertising strategies, establishing a more consent-based and transparent advertising model." 🍪 In AdExchanger's newest article, Co-Founder of Eyeota, a Dun & Bradstreet company and GM of Audience Solutions at Dun & Bradstreet, Kristina Prokop discusses the strategies for sustaining addressability in the new data landscape. Kristina highlights that as brands pivot to prepare for the post-cookie world, their paths should be multifaceted, and further illustrates the 4 steps to maintaining addressability in this new environment. Read the full article from the link below 👇 https://hubs.li/Q02xmFZ10

We’re proud to share the latest report from New Digital Age on Human Error in Media Buying. Human error costs the industry an estimated $23 billion annually, or 4.5% of digital ad spend, and these mistakes can have a significant impact on businesses. The report brings together industry experts, including our Chief Digital Officer Ben Foster, to share valuable insights, delving into the challenges and offering practical solutions for media buyers. A big shout-out to everyone who contributed to this important work! 📥 Access the report via the link below. https://lnkd.in/e_MfQWiu #DigitalAdvertising #MediaBuying #IndustryInsights