Business Leaders only care about the solutions technology solves for them
Two years ago, I joined a team of developers for a hackathon. We created a product that was fantastic—it reduced a week-long process to just 10 minutes! Our pitch highlighted how this could save 52 bureaucratic weeks per year, automating them into just 520 minutes. This could eliminate significant production costs globally, potentially saving millions.
We completed a working prototype and added one of the best developers to our team to enhance efficiency. On the day of the presentation, we were excited and confident. We took pictures, and the managers were thrilled.
Unfortunately, this story doesn't have a happy ending, but it offers valuable lessons.
Our pitch was filled with technical jargon that confused the judges. Although we qualified among the top 40 globally, we didn't make it to the top 3. The winning team clearly articulated the solution they were solving, itemized the global cost savings, and presented a beautiful working prototype. Even as competitors, we were impressed by their pitch.
Lessons Learned:
1. Sell the solutions you want to solve.
2. Speak to the customer in terms of the pain points you wish to eliminate.
3. Itemize and quantify your results.
4. Be simple—engineers love complexity, but our clients don't.
5. Show genuine care for the customer; people open their pockets when their hearts are touched.
Executive Leader | Speaker | Advisor | Community Builder
6moThese are always the best events! Looking forward to seeing the Toronto HR community come out for some disruptive fun!