Disruptive Play reposted this
Chief Executive Officer; Board Member YPO Metro | Scaled & Exited | Building at the Intersection of Sport + Media + Creators
Is the Campbell's and Harris Blitzer Sports & Entertainment deal a precursor to redefining the future of sports sponsorships? - This deal is unique because it spans multiple major sports franchises—the Philadelphia 76ers, Washington Commanders, New Jersey Devils, and Joe Gibbs Racing—allowing Campbell's to activate its brands across top markets through exclusive and authentic fan engagements. - It highlights Campbell’s new initiative, "Kitchen 1869," designed to drive growth by leveraging high-profile collaborations and innovative marketing opportunities in the sports and entertainment industries. - The partnership includes exclusive branding opportunities and in-stadium experiences, marking a significant cross-sport collaboration aimed at broadening Campbell’s presence across multiple fan bases. Disruptive Play - LOOKING AHEAD - Sports sponsorships have been stuck in the past… What if emerging sports properties combined forces—creating super-sponsorship deals across leagues? Could this help early-stage properties fund their products faster, grow their collective fanbases?
CMO, Creator, Consultant, Catalyst for Connection & Community. (Also: Pioneer, Pragmatist & Provocateur.)
2moSoups, snacks, and sports content: Three things I like to consume.