Disruptive Play’s Post

This is a really sharp, reflective piece from a 21-year-old NBA fan who's fed up with bite-sized, landfill sports content—calling for something with substance, depth, and real analysis. He’s not alone. More Gen Zers are turning to slower, more meaningful experiences: silencing social notifications, joining book clubs, embracing dumb phones, and seeking out content that adds value rather than noise. The message is clear: we need to rethink how we create. It’s time to explore slower, substance-rich storytelling that respects the audience’s time and intelligence. "As anyone who has ever eaten too much fast food will know, there’s a difference between consumption and enjoyment. Just because someone gorges on something does not mean they like it, and the same goes for NBA content. I only ever get sent these clips by friends when they’re complaining about how stupid it is, which makes us all feel dumber for even caring about it in the first place. I’ve never felt good after scrolling Instagram Reels for 30 minutes; more like I just ate a few handfuls too many of extra fries from a local drive-thru chain, but with my eyeballs. My pupils feel nauseous and my corneas are screaming." "The whole online world is constructed in a way that promotes empty-calorie content, but that doesn’t mean we like it. ESPN is pandering to my worst qualities, and while Lowe’s content may not be the future the system supports, it’s the one I and many like me want. Continuing to lean into trash may be profitable in the short-term, but it will also dilute ESPN’s NBA psyche beyond repair, giving nobody what they want and making us all feel dumber. And maybe, in the end, make us decide to change the channel — or even worse, unfollow — for good." https://lnkd.in/e75Vktue

$52 million in ad revenue from one simple system. (Here's how we did it) If you're running ads on Meta or TikTok, this Q4 scaling guide is gold. (I should be charging $5k+ for this) The biggest issue I see? There is no system for testing creatives. Result? No pipeline of data-driven ads = burning money in Q4. I've recorded a step-by-step video showing: Our hook testing method How to find top-tier UGC creators How we craft first creatives for new brands Our secret for endless content ideas (hint: we copy the greats) This system took 3 years and thousands in consultant fees to perfect. I'm feeling generous, so it's yours. Free. (For now) To get access: Connect with me Jamal Abbas Comment 'CREATIVE SYSTEM' below I'll send it right over. Warning! I'll regret not charging for this. Grab it before I change my mind. Found this valuable? Repost to help a fellow marketer crush Q4.

TikTok took center stage at the IAB’s NewFronts, addressing the ongoing U.S. ban discussions while showcasing innovations in its Pulse program. 📈  The platform announced new partners like Paramount Global and NHL, fueling excitement for advertisers.  TikTok’s generative AI tools are set to enhance ad strategies, offering custom lineups tailored to trending topics.  Meanwhile, Meta focused on Reels and AI advancements, emphasizing tools to boost brand visibility and streamline content creation.  Vevo highlighted its diverse artist programming, connecting brands with underrepresented communities, and expanding its offerings with new partnerships.  Spotify unveiled its commitment to video, showcasing significant growth in video content and exciting new ad formats. 🎥  Embrace the future with Epica Works! We specialize in cutting-edge short-form videos to elevate your LinkedIn and YouTube presence. Register at EpicaWorks.com to stay updated.  #DigitalMarketing #ShortFormContent #VideoAdInnovation ㅤ

One of our clients came to us with a big problem. They had no content and no way to source creators. They were ready to grow their brand but didn’t have the system to do it. I hopped on a call with their creative team to sort things out. They had their strategy and briefing process all set but didn’t have a way to actually find the creators to bring it to life. So, we jumped in with our platform, set up a solid plan, and brought in our creators. TikTok, Meta, Youtube, they needed it all, and our platform makes it easy. Fast forward a month and a half...they cranked out over 70 video assets. Their revenue shot up by 200%, and ad performance went through the roof. Allowing them to also increase their ad spend. Now, they're fully stocked with high-quality content and a system to keep it rolling. And they’re already gearing up to get even more for Q4! Watching them scale so fast? Tbh, super rewarding. Check out one of my favorite videos below from Laney Green! Catch the full breakdown in the comments.

I was doing some digging into performance and found a stat that blew my mind. For one of our clients we are getting $0.07 CPM's on Instagram ads (see image). For comparison run of the mill TV ads are $25 and sports programming is $70. And those aren't targeted well! Now some might argue that TV is a more impactful platform because of the storytelling aspect, etc. But is it 1000 times better?? Or you might be thinking that it's impossible to get $0.07 CPM on Meta, which is true if you are bidding for conversions. Most DR advertisers would argue that only a fool would bid for reach, but that just isn't true. We have proven that adding upper funnel campaigns to our client's ad accounts yields better results. If you are interested in learning more about how you can leverage Meta for full funnel advertising, be sure to join our webinar next week. (Link in the comments)

It baffles me that there are still businesses using Triple Whale who aren't making scaling decisions based on Total Impact attribution. Imagine running a Super Bowl ad. After the game, you notice a spike in "Super Bowl" responses on your post-purchase surveys, where people answer the question, "Where did you hear about us first?" Yet, whether you're looking at last click, first click, or whatever other attribution model you prefer, it shows that the Super Bowl channel delivered a 0x ROAS. Does this mean you'll stop running Super Bowl ads? Surprisingly, many businesses would say yes, arguing that post-purchase surveys tend to favor channels like Facebook and Instagram. And yes, that's true! Most people use these platforms extensively, so naturally, they're more impactful than others like Pinterest or Snapchat. It’s obvious that some channels will have a greater impact than others, and ignoring this fact is just perplexing. Hearing arguments that "Last Click Meta is sub-optimal” and needs to be scaled back makes me want to throw in the towel on advertising and go study law instead. Rant over. #triplewhale #attribution

If your advertising strategy heavily relies on TikTok, it would be wise to be concerned about a potential ban! Losing access to a platform where you've invested time, effort, and resources can disrupt your marketing plans and audience engagement. It's essential to diversify your social mix to mitigate risks and get your backup plan in place! Explore other platforms to ensure your brand's presence and reach remain robust regardless of TikTok's fate. What do you think? Will this be the time TikTok is ACTUALLY banned in the US? #tiktok #tiktokban #socialmedia #advertisingagency

The anti-TikTok bill feels different this time, according to some advertisers. The app has been under existential threat before, but it's never been as entrenched in brands and culture as it is right now. So, Congress speed-running this bill to force the app to sell, comes with massive implications for advertisers and creators, from Ad Age. There are industry stakeholders who still don't think this TikTok ban will stick, but it's worth considering alternatives. #TikTok #advertising #creators #socialmedia https://lnkd.in/g7FZV3gp

In my opinion, too much of the discussion in the marketing world related to the TikTok ban revolves around TikTok paid ads (and, naturally, the budget). From what I've seen, that is missing the mark. I think the greatest value TikTok provides a business today is in organic marketing. This is a great avenue to reach new users for free and test unique (and more creative) content than brands typically use on other channels. One of my first recommendations for businesses where budgets are tight is always get more active on TikTok because it is a great way to generate awareness, traffic, and action without much cost.

🎬 Pre-roll ads may seem like minor interruptions, but they offer brands prime opportunities to engage viewers before the content begins. How do you create pre-roll ads that connect with your audience? Mintegral's latest guide covers everything you need to know to make the most of this ad format.. 👉 Read the full guide here: https://buff.ly/3BLO7te #PreRollAds #VideoAds #DigitalMarketing #AdTech