Distil’s Post

That’s it! I’m going rogue I’ve been struggling on LinkedIn lately… ⏰ Investing time into the platform isn’t reaping the rewards it used to 💀 I’m churning out specialised content, just for it to die a death once posted 🤖 And good creators are being drowned out by AI & copycat posts So I’m losing motivation to be present on here, because it feels like I’m running up a downwards escalator 🥲 Last year content creation felt so much easier & more rewarding And every “guru” will tell you NoT tO bLaMe tHe aLgOriThM But I looked at my Shield analytics (thanks Roundtable) and my impressions are HALF what they were last year 👉 Similar post amount 👉 Similar reaction numbers (with comment numbers not far behind) 👉 But HALF the impressions The algorithm IS different And LI just isn’t pushing my content how it used to But that justification doesn’t ✨solve✨ the problem… So last weeks Roundtable - The Private Community of Founders session was about losing motivation on LI To get advice from different perspectives & move forward The suggestions were: 🌻 Only post things you enjoy creating/feel like posting for a bit - the aim is to fall in love with it again 🌻 Try posting more video content - this is starting to get pushed 🌻 Fully let go of how impressions used to be 🌻 Build a LI feed that only contains the creators whose content you enjoy So I’m taking all this on board & sales strategy is taking a backseat for a hot minute 👋 Welcome to fu<k it week, mofos! #Partnership #ProfessionalWithPersonality ••••••••••••••••••••••••••••••••••••••••••• I’m Bethany 💁🏻♀️ Founder of BeBeau Creative 🌻 & The Bloomin' BizAbled Cult 🌼 I design & create brands that explode with personality ✨ for neurodivergent, chronically ill & disabled biz owners Pick My Brain 🧠 £99 Visual Identity Fast Track 🔥 £249 Full Biz / Brand Identity 📒 ££££ (DM to discuss) Messy to Magnetic 🧲 £1,999 (3 month programme) The Bloomin' BizAbled Cult 🌼 £14.99 (per month) 👩🎤 BE alternative so there is NO alternative! 👩🎤

My "toxic trait" is jumping on the train and thinking every ad could’ve connected better with people. I’m always imagining how it could’ve been more creative or gone viral on social media. Since MySpace and Hi5, the internet’s been my go-to for connecting with people and showcasing art. This gave me a sixth sense for trends and what works for brands. I also have an eye for language and editing style that’s key to social media success, accidentally reaching 2M views on some videos. In the office, I take those ideas and adapt them to budgets, blending creativity with data analysis to lead groundbreaking campaigns. When did you start realizing you could help brands?

Creative trends on LinkedIn - what will drive engagement this year? At the back end of last year, LinkedIn shared insights into what creative works best in the app - analysing ~13.6k creative assets. The 3 key trends reshaping creative performance: 1/ AI in advertising - focusing on the benefits not just the tech 2/ emotional authenticity - real life, human to human 3/ colour evolution - how can you stand out in a crowded feed? My take? This is a further reminder for creators to focus on connection not just aesthetics. Simplicity, authenticity, storytelling - creative that makes people feel something. In such a crowded space, it's the creative that dares to be different that will break through the noise.  What are your thoughts? Are you trying something different this year? Link to the infographic and full article in the comments.

Making it a priority to keep up these blog posts, both because of the great conversations they start, and to keep getting better. Today, I've got a still-raw insight on the state of Content™ and how it's informing trends. My thought is that content is ACTUALLY the trend, not the clothes. Take a read and let me know if you agree. https://lnkd.in/geiXpB2u

I don't think you have an option. People are spending 7-8 hours on their phones. It's important to have a voice.... .....the upcoming generation don't trust advertisements. They trust people with authenticity. If you're starting out, stop thinking about: - algorithm - essential tools - branding strategy - hook & content templates And start thinking about, how you can get people hooked on you. The simple way to achieve that — share your story. Your story == Authenticity == Personal Brand Story-based content does well on LinkedIn because: - it is original - it connects with people - it reflects your personality Something that AI generated posts cannot match. So focus on building your brand and reputation with authentic story... ....not clickbaity hook. Slowly and steadily people will start recognising you. Show up regularly & the rest will follow. . . #ishable

It is SO surreal how much are lives can change in an instant… and especially in a year. The past few years I have partnered with founders to build personal brands that have generated an additional multiple six figures/year in profit just their from social media content + systems to convert those viewers into customers or clients. There is a massive shift happening in not only the “content creator economy” with D2C but also in the B2B space. Building a personal brand around your thought leadership is a powerful way to educate your audience, allow them to get to know you on a deeper level and organically magnetize new clients. anyway… here’s a quick life update. I am curious how this style of content will perform on a platform that seems to be plagued with generic, watered down advice (which is mostly AI inspired/written. Would Love to hear in the comments some of the roadblocks you are facing with building your personal brand online.

"If I build it, they will come" is the biggest lie you're telling yourself. Your competition isn't winning because they're better. They're winning because they're VISIBLE. While you're: ▪️ "Focusing on the work" ▪️ "Letting quality speak for itself" ▪️ "Waiting for the right time" They're: ▪️ Sharing their process ▪️ Documenting their journey ▪️ Building their audience ▪️ Creating daily content ▪️ Telling their story And guess what? The market doesn't reward the best product. It rewards the best-known product. You can be the best designer in the world Build the most innovative product Offer the most transformative service But if no one knows about it... You don't exist. Your "great work" is dying in obscurity because you think: ▪️ Posting is bragging ▪️ Sharing is showing off ▪️ Creating content is beneath you Meanwhile, your "inferior" competition is: ▪️ Landing dream clients ▪️ Charging premium prices ▪️ Building real influence All because they understand one thing: Marketing isn't something you do AFTER you build. It's part of what you build. Stop hiding. Start showing up. Your story won't tell itself. Before you go: If this resonated → Like this post Found this valuable? → Share with your network Want more insights like this? → Follow me Jesse Dan-Yusuf Image generated by Open AI/DALL•E #PersonalBrand #Marketing #Business #ContentCreation

The Dark Arts of LinkedIn You CAN hack the algorithm (but at what cost) Every Potterhead knows... The Dark arts are filled with temptation They offer: • Authority • Power • Glory But at what cost? LinkedIn has it’s own dark arts. You see it in your feed every day. You’ve probably indulged in it yourself... This is the Dark Art of ‘Stolen Authority’ Let’s break it down: LinkedIn has celebrities Top creators with huge audiences and devoted fans Mentioning them in your post is one of the most effective ways to capture attention. Some of my most successful posts used this technique (for examples check out the carousel below) The power of stolen authority is obvious I see posts like this go viral every single day on LinkedIn But what are the benefits? They gain you followers - Yes Impressions - Yes Engagement - Yes But do they build: 1) Your brand 2) Your authority 3) Your connection to your audience… I’m not so sure. Of course posts that get us more followers, engagements, impressions are valuable but perhaps it’s best to avoid overreliance on this particular dark arts technique. Instead of piggybacking off someone else's brand Focus on building your own Write about what really matters Your stories, your beliefs, your insights. It’s YOUR personal brand after all. People come for the content but stay for you. Now I’m not saying that this kind of post has no place in an effective content strategy I've used it in the past and I’ll probably use it again in the future. But I want to make sure that I don’t build my brand off the back of others and with 100’s of posts like this every day on the platform One thing is for sure… It’s hard to stand out with this type of content and while it’s not as bad as shooting hexes at unsuspecting first-years You may still want to think twice about dipping your toes in the dark arts once too often. Do you agree that this type of content is oversaturated on Linkedin? Do you think it's necessary to grow a successful brand in 2024? Would love to get your thoughts on this one. Happy Tuesday Folks 🍀

Is the follower dead? ☠️😵 Jack Conte, co-founder and CEO of Patreon, is predicting the death of the follower, saying the future of content creation is "depth, beauty and knowing your purpose" 👏 Following the "decade of ranking" and now the "battle of the for you page", Conte recommends marketers and brands focus on these points: 👉 Investing in true fans, building deep connections with a dedicated fanbase 👉 Resisting the temptation to create for the algorithm, and instead, create work that resonates with your authentic creative vision 👉 Stay true to their intrinsic motivations and purposes I couldn't agree more, but will brands adapt and change? https://lnkd.in/e5FepK_m

You don't have to live on social media to build a personal brand. But - you do need... →A clear strategy →An understanding of how content works →Clarity around the different platforms you're building your brand on and how they work →Time to engage with the market If you are posting randomly without these things - you will see some traction, but ultimately struggle to stand out. It's not rocket science, but it is HIGHLY strategic. It's not something you have to devote your life to, but it is something you need to understand. AI can't build it for you, but it can support CERTAIN components. An agency or team member can't create it for you, but they can guide the strategy and support impactful distribution. You don't have to live on social or be tied to your phone 24/7, but you do need to spend intentional focused time on these things. Do you agree? I'd love to hear your thoughts! #personalbrandstrategy #corporatelife