Divyam Hans’ Post

🌍 𝐆𝐥𝐨𝐛𝐚𝐥 𝐁𝐫𝐚𝐧𝐝𝐬 𝐑𝐞-𝐄𝐧𝐭𝐞𝐫𝐢𝐧𝐠 𝐈𝐧𝐝𝐢𝐚: 𝐀 𝐍𝐞𝐰 𝐖𝐚𝐯𝐞 𝐨𝐟 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 🌍 The Indian market is once again catching the attention of major global players. Companies like Carrefour, Ford, Harley-Davidson, and Shein are making a comeback after having previously shut down operations. As Nivedita Mookerji reports for Business Standard, this renewed interest stems from India’s growing market, robust economic reforms, and rapid GDP growth. But what’s driving this resurgence? According to Chandrajit Banerjee of the Confederation of Indian Industry(CII), it's a combination of India’s vast consumer base and progressive reforms aimed at improving the business landscape. Yet, as history shows, success here isn’t guaranteed — policy challenges and local nuances remain. From a branding perspective, relaunching in a competitive and evolving market like India demands: 🎯 𝐑𝐞𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐓𝐫𝐮𝐬𝐭: These brands left India due to varied challenges, 𝘴𝘰 𝘵𝘩𝘦𝘪𝘳 𝘳𝘦𝘵𝘶𝘳𝘯 𝘮𝘶𝘴𝘵 𝘴𝘵𝘢𝘳𝘵 𝘸𝘪𝘵𝘩 𝘳𝘦𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘯𝘨 𝘦𝘮𝘰𝘵𝘪𝘰𝘯𝘢𝘭𝘭𝘺 𝘸𝘪𝘵𝘩 𝘤𝘰𝘯𝘴𝘶𝘮𝘦𝘳𝘴. Clear messaging that acknowledges their re-entry and the value they bring this time around will be key to overcoming any skepticism. 🚀 𝐋𝐨𝐜𝐚𝐥𝐢𝐳𝐞𝐝 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧: India’s market is diverse and fast-changing. Successful global brands, like Harley-Davidson partnering with Hero MotoCorp, are localizing their strategies to meet specific consumer preferences while keeping their core brand essence intact. 🔄 𝐀𝐝𝐚𝐩𝐭𝐢𝐯𝐞 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠: Companies like Carrefour and Ford will need to adapt to India's current retail and automotive landscape, respectively, which has changed dramatically since their exits. Tailoring offerings to suit new customer demands, such as affordability or tech-driven experiences, will be critical for long-term growth. This re-entry into India is more than just a second chance—it's an opportunity for brands to evolve, engage, and create lasting bonds with a dynamic consumer base. What strategies do you think these global brands should focus on as they relaunch in India? Share your thoughts! #GlobalBrands #IndiaMarket #BrandRelaunch #Localization #ConsumerTrust #BusinessStrategy #Ford #Carrefour #HarleyDavidson #Shein #Innovation

Global brands are making a return to India! In the last 10-15 years, we’ve seen several international giants shutting down operations in India due to market challenges. But these brands are returning, Why? The simple answer is India's massive market potential and economy growth. From Ford Motor Company re-entering after its 2022 exit, to Harley-Davidson Motor Company teaming up with Hero MotoCorp, and SHEIN partnering with Reliance Retail – it’s clear that foreign brands don’t want to miss the opportunity to tap into India’s booming economy. Even Carrefour, which exited in 2014, is planning a comeback in a new format. Not just this, global names like Giorgio Armani Cafe, Old Navy, ASOS.com, TENDAM, KIABI and many more are entering India in 2024-25, further cementing India’s position as a lucrative and essential destination for global businesses. However, navigating the challenges of policy inconsistencies remains key for long-term success. Central and State governments are woking on policies to make it easy for big brands to do business in India. #globalbrands

India has proved be attractive market over the years

🌟 𝗚𝗹𝗼𝗯𝗮𝗹 𝗕𝗿𝗮𝗻𝗱𝘀 𝗙𝗹𝗼𝗰𝗸 𝗕𝗮𝗰𝗸 𝘁𝗼 𝗜𝗻𝗱𝗶𝗮! 🚀 After shutting down earlier, big names return: 🛍 Carrefour (Europe's top retail chain) 🚗 Ford (American auto giant) 🏍 Harley-Davidson (partnering with Hero Moto Corp) 👗 Shein (Chinese fast fashion, partnering with Reliance Retail) Why the comeback? 🌎 India's vast market 🚀 Robust growth 💸 Rapid economic reforms Chandrajit Banerjee, Confederation of Indian Industry: "𝙄𝙣𝙙𝙞𝙖'𝙨 𝙞𝙣𝙫𝙚𝙨𝙩𝙢𝙚𝙣𝙩 𝙚𝙘𝙤𝙨𝙮𝙨𝙩𝙚𝙢 𝙞𝙨 𝙞𝙢𝙥𝙧𝙤𝙫𝙞𝙣𝙜." But challenges remain: 🤔 Policy inconsistencies 📊 Regulatory hurdles Life Lesson: 🔄 Second chances can lead to success! Source: https://lnkd.in/duhBxCnK #IndiaBusiness #GlobalBrands #Comeback #InvestIndia #EconomicGrowth #BusinessRevival #SecondChance #Carrefour #Ford #HarleyDavidson #Shein #RelianceRetail #HeroMotoCorp #IndianMarket #InvestmentOpportunities #EconomicReforms

Re-entry & Re-launch: Iconic Brands Re-Enter the Indian Market, Marking a New Era of Revival and Growth India Welcomes the Return of Iconic Brands! In a dynamic turn of events, brands like Ford, Carrefour, Yezdi, and Campa Cola are making a powerful comeback in the Indian market, igniting excitement among consumers and industry leaders alike!  1️⃣ Ford Motors: After exiting India three years ago, Ford is restarting its manufacturing plant in Tamil Nadu, focusing on exports. Could this be a sign of a full-scale re-entry into India?  2️⃣ Carrefour: The French retail giant is returning after a decade, this time as a retailer through a franchise deal with Dubai-based Apparel Group. The Indian retail landscape is evolving—can Carrefour successfully scale this time?  3️⃣ Yezdi Motorcycles: The beloved retro motorcycle brand is back after 26 years, with three new models. Will it reclaim its past glory amidst fierce competition from Royal Enfield and Honda?  4️⃣ Campa Cola: India’s homegrown cola, a nostalgia-inducing brand from the 70s and 80s, is back on the shelves, relaunched by Reliance. Can it quench the thirst in today’s competitive beverage market? Why This Matters: These brands symbolize resilience and the evolving Indian market, where heritage meets modernity. They are poised to tap into India's growing consumer base with strategic innovations and revamped business models.  Will these iconic names reclaim their glory or face stiff competition?

Economic Boom: Why International Brands Are Back in India - India has become a vibrant and ever-changing market in recent years, prompting many foreign brands to reconsider their strategies and make a return to the country. Once a challenging terrain for international companies, India has now evolved into an attractive destination for global businesses, thanks to various economic and demographic factors. This post delves into the reasons behind the resurgence of foreign brands in India, focusing on notable returns and the shifting dynamics of the Indian market. The Return of Ford Ford’s recent announcement to re-enter the Indian market has generated considerable buzz. The American automaker plans to restart operations […]- Read More at :https://lnkd.in/dtgaPaGC

India jumped from the 13th spot in 2000, To become the 5th largest economy by 2022! #D_Funda If the Indian economy's macros remain resilient, It'll outrank Japan & Germany by 2050. Our economy could thereafter outrank USA by 2075 and compete for the top-spot with China, soon after. China's current (veiled) slowdown aside, its economy even today, exports deflation to the world. However as the economy matures (by GDP & in per-capita), the world would eventually have to come knocking on India's doors -- for consumption as much as production! So as I see it: For any global business & its Board Room, India becomes a priority market - increasingly so! It's thus no surprise that on one hand, FDIs can't keep their money or speculation away from our economy. And on the other, the likes of Ford, Harley Davidson or Carrefour seem to be making a beeline to rejoin India's growth story. Now! Whether it's about entry, re-entry or doubling down, simply put... India isn't a question of 'if' but 'when'. _ #india #economy #worDplay #preDiction #gdp #bharat

From Exit to Expansion: Why Foreign Brands are Returning to India India's market is becoming increasingly attractive to foreign brands that once left the country. With rapid economic growth, an expanding middle class, and ongoing reforms, several international companies are returning to capitalize on the opportunities they previously missed. ✔ Calculated Shifts by Global Giants ▪ Carrefour left in 2014 after struggling with multi-brand retail regulations but is now re-entering with a revised approach. ▪ Ford, which exited in 2022 due to competition, is restarting manufacturing in Tamil Nadu, driven by renewed demand. ▪ Harley-Davidson re-entered through a joint venture with Hero MotoCorp, offering more affordable models. ▪ Shein, the fast-fashion brand, is returning via a strategic partnership with Reliance Retail. ✔ Why the Return? 1. India’s Massive Consumption Power: With a 1.4 billion population, India offers a consumer base that is hard to match. 2. Economic Reforms: India's fast growth rate and investor-friendly reforms are reshaping the landscape 3. Strategic Adaptation: Companies are adapting their business models to fit Indian regulations and consumer preferences. ✔ Looking Ahead As India continues to rise on the global economic stage, the "new script" i.e. adaptability, strategic partnerships, and localization—a formula that ensures they stay, grow, and succeed this time around. #IndiaEconomy #BusinessStrategy #EconomicReforms #StrategicPartnerships #EconomicGrowth #ForeignInvestment

Several global companies are looking to re-enter the Indian market after shutting down operations previously, Nivedita Mookerji reports for Business Standard. Europe’s leading retail chain Carrefour, which had closed its India operations in 2014 due to an inability to establish a multi-brand business, is now making a comeback through another format. American auto giant Ford announced last week that it is making a comeback after shutting its business in India in 2022 due to stiff competition and slow demand. Harley-Davidson has re-entered the market in partnership with Hero Moto Corp, and Chinese fast fashion brand Shein is making a return after joining hands with Reliance Retail, the report says. India’s large market, robust growth, and rapid economic reforms is prompting international investors to explore opportunities, says Chandrajit Banerjee, Director General of the Confederation of Indian Industry. Despite this development, global brands have also faced several challenges, with policy inconsistencies being one of them. While Banerjee believes India has taken measures to boost its investment ecosystem, others say there is still a lot to be done to improve the overall climate, the report adds. Source: https://lnkd.in/gbHHjFdh ✍: Divya Pathak 📷: Getty Images

From Exit to Expansion: Why Foreign Brands Are Returning to India India’s market is becoming increasingly attractive to foreign brands that had previously exited. With rapid economic growth, an expanding middle class, and ongoing reforms, several international companies are now returning to seize the opportunities they missed earlier. ✔ Calculated Shifts by Global Giants: Carrefour, which left in 2014 due to multi-brand retail challenges, is re-entering with a fresh strategy. Ford, after exiting in 2022 due to competition, is restarting production in Tamil Nadu, driven by renewed demand. Harley-Davidson re-entered through a joint venture with Hero MotoCorp, offering more affordable models for the Indian market. Shein, the fast-fashion giant, is back in partnership with Reliance Retail. ✔ Why the Return? India’s Massive Consumption Power: With a 1.4 billion population, the country offers an unparalleled consumer base. Economic Reforms: Investor-friendly reforms and India’s fast-paced growth are reshaping its business landscape. Strategic Adaptation: Brands are revising their business models to align with Indian regulations and consumer preferences. ✔ Looking Ahead: As India continues to rise on the global economic stage, the "new script" for success includes adaptability, strategic partnerships, and localization—a winning formula for brands aiming to stay, grow, and thrive this time around.