Divya Singh Raghuvanshi’s Post

Our latest Sustainable Consumer Report delves into the detail behind the evolving attitudes and behaviours of consumers, providing valuable insight into emerging trends that will drive the future of industry. They’re more environmentally conscious than ever – and that’s fuelling their increasing demand for transparency about the way products and services they use are being created. Cost remains a huge barrier for consumers, but despite this our surveys have shown ambition continues to grow. By acting together, embracing circular operating models, transforming through technology and providing greater transparency, we can better inform and engage consumers, making sustainable choices the easy and attractive option. 🌍 #Sustainability #ConsumerInsights #SustainableConsumer

I'm really proud to announce the publication of our fifth annual Sustainable Consumer Report. This year's report highlights the growing demand for sustainable products. However, those products often coming at a premium and many consumers are unable to take the leap from ambition to action.   While this growing demand could herald in an era of new market opportunities, businesses must also recognise that they have a pivotal role to play in removing the barriers to sustainable living. 🌍   It's not just about offering greener products; it's about making them accessible, affordable, and the norm. Through adopting circular business models and embracing greater levels of reporting and transparency they can empower consumers, proving that sustainability and convenience can go hand-in-hand. 🎯 Thank you to everyone who has supported this idea and worked hard to bring it to life over the years: Celine Fenech Philippa Heagren Alan Majury Dr Bryn Walton PhD Natasha Metcalfe Harriet Powell Anne-Marie Malley Katherine Lampen Dominic Graham Katherine G. Explore the insights within our latest report here: https://deloi.tt/3NO9eOh   🌍 #MarketOpportunities #SustainableBusiness #SustainableConsumer

🌍 Global Outlook on Sustainability: A Consumer Study 2024-25 🌱 is the world’s leading - and largest - consumer hashtag #sustainability study. Now in its fourth year, the study serves as a gateway for brands to be more informed about and resilient to possibly the most critical issue affecting their future. ⚡ Download the executive summary for a detailed overview and pre-order the study now: https://bit.ly/3WwSEYi

83% of global consumers are willing to pay more for sustainable products and services, as revealed by A 2023 NielsenIQ study💡 For brands today, true sustainability goes beyond simply being "green." It's a holistic approach that considers the impact on the environment, society, and governance (ESG) –  the three pillars of sustainable business. Let's break it down a little; 1. Environment 🌳: This pillar focuses on minimizing environmental impact. This could involve using recycled materials, reducing energy consumption, or implementing responsible waste management practices. 2. Social 👥: This pillar emphasizes ethical business practices and positive societal impact. It encompasses fair labor practices, community engagement, and responsible sourcing. 3. Governance/Economy 👮🏽: This pillar ensures financial viability and long-term success from related parties, including policymakers. Sustainable businesses prioritize resource efficiency, innovation, and creating shared value for all stakeholders. 📈 With KATA, we can help you utilize this three-pillar approach into your marketing strategy, you can position your brand as a leader in sustainability and connect with a growing segment of conscious consumers. Develop your strategy with us now. #StartBoldwithKATA #SustainabilityMarketing #SustainableBusiness #MarketingInsights #MarketingAgency

🌍 The world’s leading – and largest – consumer sustainability study, our Global Outlook on Sustainability: A Consumer Study 2024-25 is AVAILABLE NOW! 🍃 This report serves as a gateway for brands to be more informed and resilient to possibly the most critical subject matter affecting their future. 🌱 It isn’t just data. It’s your decisive edge in charting a course for commercial success in a sustainably-conscious world. 👉 Find out more and order now: https://bit.ly/4cQdKWy

Consumers want businesses to communicate more about sustainability. (even if they don't have it all figured out) 2024 Consumer Insights Report from 3BL came out. We collected key insights, so you don't have to: → 69% of consumers want businesses to communicate more about sustainability. → 44% of consumers view companies that openly discuss setbacks more favourably. → 36% of consumers research info about companies’ sustainability commitments on their own. Read more in the carousel👇

Consumer Demand for Sustainability According to a Nielsen, 2023 report, 66% of consumers are willing to pay more for sustainable brands. This statistic emphasizes the growing preference for eco-friendly products and services. As consumers increasingly prioritize sustainability, businesses that adopt eco-conscious practices will not only meet market demand but also drive positive environmental change. Let’s commit to sustainability and innovation in our business strategies! Join forces with GreenSignature to shape a future where sustainability and business are seamlessly integrated. #Sustainability #EcoBusiness #ConsumerTrends #SDG #GreenSignature #ESGCertification #BusinessCertification #ESG #Sustainability

Our 2024 Sustainability Study is out. We've uncovered fascinating insights into how consumer attitudes towards sustainability are evolving. More people are making eco-friendly choices and researching companies' practices. Discover how behaviors are shifting towards a greener future. Download the full study here: https://skp.link/y5e #SustainabilityStudy2024 #SimonKucher #Sustainability #ConsumerBehavior

Greenwashing and greenhushing and green marketing, oh my! If, when, and how to communicate #sustainability in #marketing claims continues to be loudly debated, while new buzzwords are coined to describe suspected trends. Join us for a #webinar as Randi Kronthal-Sacco from NYU Stern Center for Sustainable Business discusses findings from the 2023 Sustainable Market Share Index, which analyzes consumer packaged goods making sustainability claims. Register here: https://bit.ly/49JQw2X

Mintel’s latest study on consumer attitudes toward sustainability reveals critical insights. Consumers increasingly see and feel the direct impacts of climate change, such as high temperatures and food supply disruptions. Climate change, air quality, and global warming are top concerns, emphasising the need for actionable solutions. Popular sustainable behaviours include recycling packaging (62%), buying fewer new clothes (43%), reducing energy used in cooking (33%), and purchasing refill products (33%). Yet, as economic conditions toughen, consumers re-prioritise efficiency, quality and value alongside sustainability. We can’t expect consumers to sacrifice these key aspects - they, in turn, expect businesses to deliver affordable sustainability. Consumers are also demanding transparency and demonstrable progress on sustainability metrics to overcome a growing distrust of brands' claims. For businesses to successfully navigate these complex demands, sustainability strategies must align with these consumer expectations. Meaningful sustainability practices, and transparent reporting with claims backed by credible data, are essential. https://lnkd.in/gfzWsr3J