Dmitry Morgulis’ Post

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Head of Sales at HypeFactory | Influencer Marketing & Digital Advertising Expert

It's been an exciting time for Tencent with the launch of Dungeon & Fighter Mobile in China. As someone who played DNF Online more than a decade ago, it's amazing to see this franchise evolve and thrive. In its first month alone, Dungeon & Fighter Mobile generated an impressive $270 million on iOS, outperforming even the stalwart Honor of Kings. This performance is particularly noteworthy, not just for the revenue, but for the innovative strategies Tencent employed. Tencent bypassed traditional app stores, opting instead to distribute the game directly through WeChat and third-party platforms like TapTap. This bold move helped them avoid the hefty commissions and retain greater control over the user experience. The marketing campaign was equally innovative. By partnering with popular actor Dilraba Dilmurat and seamlessly integrating ads into WeChat conversations, Tencent maximized engagement and reach. Analysts are now predicting annual revenues of up to $2.6 billion for Dungeon & Fighter Mobile, making it clear that Tencent has discovered a new flagship franchise. I’m genuinely excited to see where Dungeon & Fighter Mobile goes from here. It's also going to be interesting to watch how it competes with Zenless Zone Zero from miHoYo, set for release on July 4th. #tencent #dnfmobille #mihoyo

Tencent’s New Game Doubles ‘Honor of Kings’ Sales in First Month

Tencent’s New Game Doubles ‘Honor of Kings’ Sales in First Month

bloomberg.com

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