DMWF’s Post

Another Digital Marketing World Form has come and gone - here are some of my key takeaways from this year's event: 🤖 Walk, don’t run towards AI – As expected, there was a great deal of discussion around AI and how this has already started to shape changes for marketers and their businesses. And, while there are varying levels of adoption at this stage in terms of practical implementation, approaching AI in a considered manner will reap the greatest benefits for many. Don’t rush towards churning out AI-generated content to your audience that lacks authenticity to satisfy a need to engage with the latest AI tools. Instead, look to use AI to enhance your current activity through time-saving efforts such as analysis, reporting, and optimisation. 💻+🚀 Get ready for the future of marketing and tech collaboration - There has never been a greater need for marketing experts and technology experts to collaborate. Having a solid technical understanding is part and parcel of many marketers' roles, however, closer collaboration with technology specialists will be crucial for many to get the most from data, CRM, AI, SEO, and web solutions. The MarTech landscape is now developing at an astronomical rate, don’t let ignorance to adopt specialist technical assistance be the reason for your marketing efforts falling short. 😀 Prioritise joy/be more bonkers – As marketers, at some point in time, we have all been guilty of choosing safer, more conservative options in our decision-making - Whether that be in the content that we push out to our audience, the core ideas behind the campaigns we build, or the budget we allocate to new initiatives. And, while to some degree many brands/businesses do need a level of ‘sensibility’ in their decisions, don’t leave yourself without some room to inject joy or take more risks. For example, setting structures to determine how much of the content that you push out will be more experimental in nature can be a good way of mixing things up. You could decide that 70% of your content will be ‘sensible’ pieces that typically resonate with your audience, 20% will be used for testing ideas that break away from your typical messaging, and 10% will be used to really push the boundaries, and share something a little bit bonkers. 🔽🔝 SMEs need more ToFu – If you’re a marketer at a small to medium business, it’s likely that at some point in your career, you will have experienced pressure to prioritise short-term success (Fuelled by BoFu activity) over longer-term strategic growth (Fuelled by Tofu activity). And, while to some degree this may be necessary due to the nature of being a small business, it’s important not to ignore the potential of future growth that ToFu activity brings. Marketers need to confidently communicate the value of ToFu activity to business leaders, and not be guided into a sole focus on short-term success. #DMWF #MarTech