Doneé Damore’s Post

TikTok is coming for Google's paid search crown. 👑 Gen Z and Millennials already prefer TikTok over Google for product discovery. Now, the platform is turning up the heat with its own targeted search ads function. TikTok isn't just fighting for user attention anymore. It's going after Google's search ad dollars, too. Curious what this means for your influencer marketing strategy? Check out our latest blog to learn more. https://hubs.ly/Q02Rg_qK0

TikTok's new ad restrictions on teens opens the door for influencer marketing to shine. Jauntel Taffe, MBA, Influencer Marketing Strategy Associate Director, highlights how influencers can "...create authentic and engaging content that resonates with teens, bypassing the limitations of traditional ad targeting." Learn more about the new restrictions on Social Media Today, LLC. https://lnkd.in/gGCSsBaU

The landscape of social media marketing seems to be evolving at breakneck speed. From new platforms and a rapidly expanding array of influencers to new memes and trending sounds going in and out of style every day, it can be hard to keep up. This is particularly true for brands and retailers who not only want to attract eyes to their pages but convert those views into sales. #socialmedia #retailmarketing

The marketing landscape is evolving rapidly in 2024. Social media influencers continue to drive engagement, but authenticity is now crucial. Self-service ad platforms are empowering brands with more control and flexibility in their campaigns. With increasing data privacy concerns, first-party data collection is becoming essential. Additionally, retail media is expanding, integrating ads seamlessly into the shopping experience, allowing brands to connect with consumers more effectively. #MarketingTrends #2024Trends #DigitalMarketing

Wondering lately if you should put more resources into either TikTok or Facebook ads as a retailer? 🤔 Here's a couple pros and cons: TikTok + Unique audience - Not for all types of audiences Facebook + Advanced targeting - Privacy concerns In this guide we break down the differences between the two platforms even further to help you decide which one is better for you. https://hubs.la/Q02mQMqM0

As more people flock to social platforms regularly, companies are shifting their selling tactics to better engage consumers. Learn more about this social selling transformation in this article from AOL. #socialselling #socialmedia #influencermarketing #socialcommerce #influencers #creators #creatormarketing

🚀 Case Study Spotlight: Invisible Creatives 🚀 Ever wondered how to break through Instagram’s ad restrictions and reach your target audience effectively? Our latest case study dives into the world of "grey targeting," showing how we promoted replicas on Instagram while navigating the platform’s policies. In this article, we share: ✅ The strategies we used to keep ads visible and engaging ✅ How to find creative workarounds within strict ad policies ✅ The results and lessons learned for promoting niche products online 👉 Ready to discover the strategies behind successful, restriction-free campaigns? Read the full story here https://lnkd.in/ePz373dr    #YugoTeam #MarketingCaseStudy #GreyTargeting #SocialMediaMarketing #InstagramAds #DigitalStrategy #InvisibleCreatives

#Influencers and the agencies that work with them are increasingly focusing their efforts on search content strategies as TikTok recently launched a new monetization program to reward content matching popular searches. But experts warn that brand safety and authenticity could get tarnished if they do not strike the right balance, despite the platform’s popularity. With the app’s rising popularity as a search home, especially for #GenZ, agencies expect #TikTok's position as a search engine to grow in influence. More than two in five Americans use TikTok as a search engine — and about one in 10 Gen Z users are more likely to use it than Google as a search engine right now, per an Adobe survey. In this piece by Antoinette S., we speak to Jamie Ray of Buttermilk, and Desiree Marchetti Russell of Trade School.

TikTok is letting everyday users become shopping influencers with minimal follower counts. This approach has made it easy for creators to start earning by promoting products directly through videos. No fancy setup is needed; it’s all about raw, genuine content. With a growing number of small creators on board, TikTok Shop is carving a niche in the e-commerce world, though it still faces an uncertain future in the U.S. market.

The social landscape is evolving, and we've always excelled at connecting brands with influencers that align perfectly with their values. But what if we could take it a step further? What if we could dive deeper into the purchasing behaviors of an influencer's audience to create even more targeted campaigns? That time has arrived. We’re now offering data-driven insights into audience purchasing habits, allowing brands to connect with consumers in smarter, more meaningful ways.