Apple and The Weeknd Redefine Music Experiences with Immersive Media Apple has debuted a music video for The Weeknd’s latest single, Open Hearts, exclusively on the Vision Pro headset. This experience transports viewers into a surreal urban landscape alongside the artist, leveraging Apple’s Immersive Video format with 180-degree 8K 3D visuals and spatial audio. This isn’t just a music video—it’s a chance to step into the artist’s world, feel the environment, and connect with the story on a deeper level. By becoming part of the experience, viewers feel closer to The Weeknd’s artistic vision, transforming passive listening into active participation. The Vision Pro headset enables artists to explore new storytelling methods, breaking the boundaries of traditional formats and offering fans an entirely new way to experience music and art. As immersive technology evolves, collaborations like this show how XR is reshaping entertainment, bringing us closer to creators and their work than ever before. #ImmersiveMedia #AugmentedReality #AppleVisionPro #TheWeeknd #XRInnovation
That this is f-ing cool. Seriously.
Really enjoyed this experience!
Creativity * Innovation
1moExcellent work Elliot Graves and team!!