Doing Things’ Post

Let's kick off #Cannes with the 1st party - a panel discussing the value of 1st party data in planning solutions!

When people want to do something, their concerns fly out the window. They just have to believe the event is truly worth it. AKA’s Head of Business Intelligence, Marc Jablonski, unpacks this theory for live entertainment and how to use AKA’s “Worth It Index” to maximize attendance. Read the article at: https://lnkd.in/eyUAuYPN

For years, I’ve lived away from my family, building a successful business. While this journey has been fulfilling, the festival season always brings a deep longing to be with loved ones. Our families may never say out loud that they miss us or want us to come home, but their actions say it all. Recently, I watched an ad by vivo, and, oh boy, all the memories came flooding back. The ad opens with a father putting up lights on his home and sending a selfie to his son, who’s busy at the office. It features four different families, each showing how parents, though they may not say it directly, miss having their children around. The ad closes with each child making it home in time to celebrate the festival together. Just a month in, and this ad has already gathered over 120 million views on YouTube. Here’s why this ad works- 1) 𝐏𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠- The writers excelled at capturing the essence of family bonds, making each line feel genuine and relatable. 2) 𝐒𝐭𝐫𝐨𝐧𝐠 𝐄𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐨𝐧𝐧𝐞𝐜𝐭- The ad appeals to parents and children separated by distance, taking viewers on a touching journey from beginning to end. 3) 𝐒𝐮𝐛𝐭𝐥𝐞 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐏𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭- Despite being an ad, the product is gently woven into the story, allowing the narrative to shine. All in all, this ad lives up to its campaign tagline #JoyofHomecoming. Dropping the ad link in the comments below in case you want to watch it. #vivo #creativeads #marketingstrategy #socialmediamarketing #diwali - What is one ad, old or new, that you found the most compelling in terms of storytelling? Do share your thoughts in the comments. I’d love to hear it!

We’re proud to partner with Nine in empowering local businesses to shine on the big screen! 🌟 This touching moment from their latest brand ad captures the excitement of seeing a small business showcased on TV. With Nine Ad Manager, small businesses can now reach their local audiences like never before. It’s a privilege to have built the ad manager that makes this possible. Here’s to helping more businesses grow and succeed! 📺✨ Learn more about DanAds: www.danads.com #nineadManager #danads #smallbusiness #digitaladvertising DanAds

Did you catch Monday's Midday? If so you caught the announcement of Baltimore Public Media; a unifying brand for WTMD and WYPR that we had the pleasure of developing. Head to the link below to learn more and stay tuned for an upcoming case study on the project!

Feeling overwhelmed with happiness after watching the latest STAYFREE ad. Stayfree's 2022 ad highlighted that "boys do not say this word," showing hesitation in discussing "periods" with boys! The 2024 ad takes a step forward by openly discussing and educating boys about periods and breaking taboos. Hats off to the agency and creative team! VRUTHII - ACCELERATING YOUR ASPIRATIONS Bk2Wrk - BUILDING RELATIONSHIPS IN EQUITY ***

Let’s talk about the ultimate personality hire = content creators. If 2025 is going to be anything, it’s the year more creators get hired—not just as influencers but as in-house storytellers, translating brands into relatable, binge-worthy narratives. From the incredible media queen herself Kaya Yurieff for The Information: "John Deere, for example. Earlier this year, the 187-year-old manufacturing giant hired a TikTok creator for a $200,000 salary to run their account and appeal to Gen Z." Yes, getting #GenZ into tractors is proving to be beneficial for the brand as thier stock rose 25% YoY as they increase online sales. Take The Washington Post. TikTok anchors like Carmella and David have pulled in 2 million followers since 2023, proving that even legacy institutions can thrive when they hire personalities I'll never forget Struck with Astrologie Bae ✨ or the chaotic genius of Aidan Maloney at Nutter Peanut Butter Sherry Wong gets it—she’s building the ultimate creator job board Roster so that everyone can find that perfect synergy. Here’s the thing: if content is king, the people creating the content are your crown jewels 👑 Creators aren’t just personalities; they’re the future of work. Who’s leading the charge at your company? #CreatorEconomy #PersonalityHire #ContentCreators #BrandStorytelling #LeadershipTalent

Creativity flourishes when creators have the right tools and environment to collaborate and innovate. This post resonated because it highlights the importance of joy and connection in the creative process—something we see every day across the industries CREE8 supports. Whether it’s filmmakers, architects, marketers, or AI artists, CREE8 enables creators to stay in their flow with powerful, cloud-based tools for collaboration, storage, and production. We’re here to remove the barriers so teams can focus on what they do best: creating amazing work. Let’s keep building a world where creators in every industry can thrive. #Creativity #Collaboration #Innovation

Is your brand on #TikTok? 👀 If not, you're missing out on one of the most powerful platforms for building authentic connections and driving brand awareness — especially in this new environment of Search EVERYWHERE. Check out our TikTok and follow us for the latest industry updates... and a good laugh 😆👇 #TikTokMarketing #BrandGrowth

Circa 2001, I broke my parents' video camera while attempting to audition for S Club Juniors. "You're My Number One" was my chosen song. Needless to say, I didn't make it. But seeing the new Waitrose ad has brought back a flood of memories, but it's also left me a little confused. 🛒 ❓ Does S Club 7 appeal to their target audience? ❓ What is the message of the ad? What's it trying to achieve? ❓ Why do they look as young as they did 25+ years ago? 🤔 I'm sure it will appeal to some people. Personally, I loved the jazzy remix, but I had to read an article to understand why the collaboration was relevant and what the ad was promoting. Spoiler: it's to promote Waitrose's relaunch of its No.1 premium range, which makes a bit more sense, but I shouldn't have to read an article to understand that. Have you seen it? If so, what did you think when you saw it?