If you’re trying to attract everyone, you’ll attract no one. In today’s world, content that converts isn't about casting a wide net—it's about getting laser-focused on your target market. The more specific your content, the more powerful it becomes in driving inbound leads. In this video, I break down exactly how to create content that speaks directly to your ideal clients and how that focus is the key to standing out in a crowded market. But here’s the kicker—there’s one game-changing tip I share that you can only find in the video. Trust me, this is something you don’t want to miss! If you're serious about generating inbound leads, watch the video and start applying these principles today.
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If you’re trying to attract everyone, you’ll attract no one. In today’s world, content that converts isn't about casting a wide net—it's about getting laser-focused on your target market. The more specific your content, the more powerful it becomes in driving inbound leads. In this video, I break down exactly how to create content that speaks directly to your ideal clients and how that focus is the key to standing out in a crowded market. But here’s the kicker—there’s one game-changing tip I share that you can only find in the video. Trust me, this is something you don’t want to miss! If you're serious about generating inbound leads, watch the video and start applying these principles today.
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How I get leads with blog content 10x faster. (Without spending thousands in ads.) I call it the "B2B Lead Blog" method. Each article I write has: • One pain point → Specific to your ICP • One actionable insight → Make it easy to take action • One single CTA → Drive them where YOU want Here's a quick blog post framework that converts: 1. Start with a punchy intro (Why they should care) 2. Identify the problem (Why it's personal) 3. Amplify the problem (Consequences of inaction) 4. Present your solution (Get 'em leads) This is exactly how my content is relatable to my target audience. And how I make it feel like they should act now. Present your solution as a way to solve their core problems. → You'll become unstoppable. Try this for your next 6 blog posts, see what happens! PS: How many blog posts do you publish per month?
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I get at least one inbound lead every time I post. (I tested this again this week before sharing.) Not only that - my prospects also become more convinced to work with me after each post. Here’s why this happens: ° I don’t chase trends. ° My copy has real depth. ° There’s always something valuable to take away. Here’s the thing: If your goal is to attract and convert leads, Then it’s not just about storytelling—it’s about how your story resonates and inspires action. And it’s not just about creating content—it’s about what your audience stands to gain from it. People care about themselves. Which means you’ll always be one step ahead when you stop making it about you. And start making it about the only thing that truly matters: your clients. You’re here to serve, not just to receive. Lead with that mindset, and the results will follow.
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Stop waiting for clients to come to you... Do some outreach instead, and only alongside that create content around your business. Content is leverage, but it's a long term game... You can't expect it to bring you leads from the beginning. So make sure outreach is your priority until you don't get more than enough inbound leads.
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"I do not get leads from my content. How can I change that?" A prospect asked me this in one of our strategy calls The answer I gave her was simple Leads come from building trust You need to write content that tells them- -You have solutions to their problems -You have helped people like them in the past -Your offer will help them achieve their goals with minimum effort For example- You do not buy your favorite food from anywhere. A particular restaurant is your go-to place because you know they are the best at making it! The same goes for lead gen through content The more you know about- -Your ICP problems -Their emotional state -Their levels of desperation The more leads you will get! Focus on writing content for ICP --> Leads will follow
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How did I gain the most inbound leads? To get leads through inbound methods, You need a good plan. Start with a strong content strategy that includes: ✓ Case studies, ✓ Marketing insight, ✓ And personal stories. Be consistent in sharing valuable content And post at the same time regularly. Build a supportive community And offer help when people need advice. Share your knowledge with others in your field. I personally like inbound leads. They feel more comfortable and familiar to work with. There's a natural understanding and trust That makes these working relationships smooth and pleasant. PS: What about you? Do you have a favourite way to generate leads? ______________________________________ If you are a founder or coach looking to build your personal brand on LinkedIn, DM "brand" to avail of my services. ______________________________________ #LeadGeneration #PersonalBranding #InboundMarketing
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Is your content making no noise on the LinkedIn ground? (Coaches, see this if you are struggling with your content) → I 5x'ed my inbound lead gen system with this hack, and so can you! Know your ICP like the back of your hand!!! Ask these questions before hitting the post button: -Are you credible enough? -Is this relevant to your ICP? -Does this make sense to your ICP? -Do they need this information at all? -Are your claims backed by social proof? -Are you solving their biggest pain points? -Can you alleviate their issue with your post? -Do they feel a sense of connection with you? -Do they know your WHYs, HOWs and WHATs? The right content strategy stands on the foundation of right questions and relevant answers. P.S. Have you started preparing for 2025? Or are you still Team New Year Resolutions?
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How I help founders get inbound leads in 3 simple steps (this is no secret): Some content strategies are underwhelming: - Focus too much on vanity metrics. - Fail to generate inbound leads - Focus too much on virality. All founders want is to go from struggling to get clients to generating inbound leads. Personally, I love getting feedback like this, It's raw, genuine and human. Because tailored content strategy is how results come to the surface: - I create a custom content plan for you. - I write content that brings inbound leads - You watch your LinkedIn and sales pipeline grow. And when it’s time to elevate your LinkedIn presence, I handle it all for you. Until you’ve achieved the results you’re aiming for. Exactly what we did. This is why I work with proven strategies. They act as a bridge between your client’s problem and solution. No cutting corners. Proven results. It's not about what you do. But how do you do it. With a strategic mindset and consistent execution. Forget the stress, just focus on your business while I handle your LinkedIn content. PS. What’s 1 LinkedIn result that’s a non-negotiable for you? ----- Hi, I'm Pooja Rathi Content that builds authority and generate inbound leads
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I generate 4-5 quality inbound leads for my business every week. Here are 4 ways that you can follow to get the same results. 1. Define your target audience → Identify their pain points, challenges, and goals. → Understand their preferences and resolve their problems. 2. Create a content strategy → Align your content with your business objectives. → Develop a content calendar and stick to it. 3. Optimise content for good engagement → Use attention-grabbing headlines and visuals. → Write concise, value-packed content that resonates with your audience. 4. Share case studies → Showcase your expertise and problem-solving skills. → Share the tangible results you've achieved for clients. I hope this was helpful! P.S. What other lead-generation strategies have worked for you?
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I'm amazed that all the video projects I'm working on now were inbound leads! 🤯 There was a time when I thought: 👉 I'd only be able to convert outbound leads because that's what was happening. 👉 I'd receive a few inbound leads here and there, but they wouldn't qualify because, again, that's what was happening. I could have just given up back then. I could have stopped creating content to attract inbound leads. I could have only focused on sending cold DMs and emails. But instead, I chose to stick to it. And although I haven't stopped working on outbound lead gen, I don't need to. -> I get inbound leads every week! -> Not all of them qualify. -> But a lot of them do. That's the power of building a strong personal brand and creating content that helps you reach your goals. It might not bring the results you expect to start starting, but it will compound if you don't give up. Won't you agree? #Videoediting #Inboundleads #Contentcreation #Personalbranding #Leadgeneration #Stayconsistent #Creativejourney
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CEO at ROLINC Staffing || We help manufacturing, construction, & industrial service companies transform their teams || Speaker of the House (2024-Present) & Former President (2019-2023), Colorado Staffing Association
4moI think the “specialist” approach is so much more effective today than even ten years ago, because there’s so much more noise out there!