Donor Participation Project’s Post

How Organizations Can Increase Giving by Focusing on Engagement 📈 The Secret to Unlocking Bigger Donations: ENGAGEMENT Did you know highly engaged donors are up to FIVE TIMES more likely to make a major gift? Here's how to tap into this potential (based on research by Ron Cohen and Louis Diez): --- 📊 The Data Speaks: A study of nearly 10,000 donors revealed: • 0.5% of all donors made $100,000+ gifts • 2.5% of highly engaged donors gave at this level • Engaged donors were 2x more likely to give $2,500-$10,000 --- How to Boost Engagement: 1. Communicate openly and consistently • Share donation impact • Report on fund usage • Ask for feedback • Host mission-focused events 2. Build reliability and credibility • Do what you say you'll do • Be transparent and accountable • Follow through on promises 3. Show donors you care • Customize outreach • Make genuine personal connections • Understand their passions • Send handwritten thank-you notes • Share impact stories --- 💰 The Long-Term Payoff: • Emotional connections lead to loyal partners • Lifetime givers emerge • Sustainable increases in giving at all levels Remember: Engagement leads to DOLLARS. Make the strategic case for engagement in your organization: • Communicate well • Strengthen credibility • Value donors at every level The result? Built trust and transformed giving opportunities. How are you prioritizing engagement in your fundraising strategy? Share your experiences below!

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